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Switzerland Plug Adapter

Fail

The top 5 products take 81% of clicks, so Switzerland Plug Adapter is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£113K/yr74K searches / yr
90-day growth
+23.7%search demand this quarter
Competition
81%top-5 click share · 7 brands · 11 sellers

Flapen Score

Switzerland Plug Adapter against its category

The dotted line is the Electronics & Photo average. Past it, Switzerland Plug Adapter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Switzerland Plug Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Switzerland Plug Adapter 74K times last year and spent an estimated £113K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+23.7%
Conversion, latest week
13.3%
Market size, estimated
£113Ka year
Peak month
July2.2× the quietest month
Top search term
switzerland plug adapter18K searches a year

02 · Price

A sale here is worth £11.52.

Listings sell for £11.52 on average, from £5.00 to £23.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £11.52 that is £12K to £14K a year per listing.

Average price
£11.52under the $15 to $100 sweet spot
Price range
£5.00–£23.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£14K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #105 within Power Accessories. It carries 374 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#105in Power Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Switzerland Plug Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£45K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • Omivine36%
  • TESSAN16%
  • MyTravelPal15%
  • SHUOMAO11%
  • Herfair10%
  • baolongking9%
  • Open — no brand owns it (1 brand, 2%)

Demand

Switzerland Plug Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Switzerland Plug Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • switzerland plug adapter18K/yr
  • uk to swiss plug adapter12K/yr
  • swiss plug adapter uk8K/yr
  • uk to switzerland plug adapter6K/yr
  • type j swiss adapter5K/yr
  • swiss adapter uk plug3K/yr
  • swiss travel adaptor uk4K/yr
  • switzerland plug5K/yr
  • swiss to uk plug adapter4K/yr
  • swiss plug adapter3K/yr

Reviews and returns

What reviews say buyers love and hate about Switzerland Plug Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall50%+0.20

Its a shame they dont use the same sockets as the rest if Europe though

Size-Overall25%+0.46

none of them fitted

Love

Value For Money21%+1.23

Good adopter and value for money

Great value

Good value

Advertised Vs Actual Product20%+1.17

Did the job

Just what I needed

Worked as expected

Socket/Port/Plug12%−0.09

I'm really pleased to have found these adapters with integral USB ports since these are much easier to carry than just a plug adapter

Very handy universal plug

Great Plugs

Quality-Overall10%+0.52

Built in quality

It seems well made

A good quality product

Portability9%+0.46

Versatile

The choice of outputs makes it versatile for business or holiday travel

Return

1.6% Return rate 23% Fixable by listing

Functionality-Overall19%▁▁█▃██
Size-Overall18%▄▆▇█▇▂

none of them fitted

Compatibility-Overall15%█▃▃▃▃▅
Socket/Port/Plug10%▃█▁▄▅█
Quality-Overall7%█▆▄▄▁▁

FAQ

Common Switzerland Plug Adapter questions

Answered from the same tracked data.