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Swimming Headphones

Maybe

Products sell for $40.87 on average, inside the sweet spot. But the average product has 13,371 reviews to catch up to, so Swimming Headphones is a Maybe.

Flapen Score
54
54 / 100
Top 12% of 1,488 Electronics & Photo niches · +10 vs the category median of 44
Market size
£636K/yr451K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
49%top-5 click share · 15 brands · 29 sellers

Flapen Score

Swimming Headphones against its category

The dotted line is the Electronics & Photo average. Past it, Swimming Headphones is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Headphones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Headphones 451K times last year and spent an estimated £636K. The top 5 brands take 74% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £636K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
3.5%
Market size, estimated
£636Ka year
Peak month
January1.3× the quietest month
Top search term
swimming headphones154K searches a year

02 · Price

A sale here is worth £40.87.

Listings sell for £40.87 on average, from £18.42 to £130.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £40.87 that is £20K to £31K a year per listing.

Average price
£40.87inside the $15 to $100 sweet spot
Price range
£18.42–£130.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£20K–£31K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.0% of listings are out of stock. The average listing ranks #148 within Headphones, Earphones & Accessories. It carries 13,371 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
36.0%
Average rank
#148in Headphones, Earphones & Accessories
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,371per listing
Listings tracked
27

04 · Newcomers

Amazon counts 10 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
10Amazon's first-year sales bar
Average brand age
26 months

Products

Top Swimming Headphones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£95K£127K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

29

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

21%

  • Guudsoud41%
  • ANSTEN10%
  • ZOVIMAX9%
  • SHOKZ8%
  • Monodeal6%
  • I love e iFecco5%

Demand

Swimming Headphones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Swimming Headphones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swimming headphones154K/yr
  • waterproof headphones swimming44K/yr
  • swimming earphones24K/yr
  • waterproof headphones43K/yr
  • waterproof earphones swimming31K/yr
  • underwater headphones20K/yr
  • swim headphones13K/yr
  • waterproof headphones for swimming8K/yr
  • bone conduction headphones swimming10K/yr
  • headphones for swimming12K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Headphones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.21

already stopped working

Only been using for a week

Broke within a month

Audio Quality9%+0.29

Poor sound quality

The sound quality is quite weak

Sound quality is shocking

Charging7%−0.14

Wont charge

will now not charge or switch on

one of the earbuds isn't charging

Quality-Overall6%

Average quality

not reliable

Poor quality product - not built to last

Battery Life5%+0.13

The battery doesnt last as long

Poor battery life

Short battery life

Love

Audio Quality18%+0.29

Good sound

Good stereo

Good clear sound

Value For Money11%+1.73

Good price

Excellent value

Worth buying

Quality-Overall10%

Good Quality

The build quality feels durable and reliable

These headphones feel good quality

Battery Life5%+0.13

Battery is good

Battery life is good

Long battery life

Ease Of Use5%+0.28

Easy to connect

Easy to use

comfortable to wear

Return

3.5% Return rate 28% Fixable by listing

Size-Overall22%▃██▇▆▇

too big

Doesn't fit

theyve gotten smaller

Audio Quality13%▂█▅▅▇▆

Poor sound quality

The sound quality is quite weak

Sound quality is shocking

Functionality-Overall10%█▅▄▅▆▅

not great performance

dont work as intended

would not work

Charging8%█▂▃▅▃▂

Wont charge

will now not charge or switch on

one of the earbuds isn't charging

Connectivity-Overall7%█▆▇▇▇█

bluetooth have a small range after maximum 7m is gone no connection

Bluetooth disconnecting

Windows PC connection problem

FAQ

Common Swimming Headphones questions

Answered from the same tracked data.