Swatch Watch Kids
FailShoppers spend only $24K a year here, so Swatch Watch Kids is a Fail.
- Flapen Score
- 33 / 100Ranks 1,337 of 1,488 Electronics & Photo niches · −11 vs the category median of 4433
- Market size
- £24K/yr83K searches / yr
- 90-day growth
- +6.7%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 43 sellers
Flapen Score
Swatch Watch Kids against its category
The dotted line is the Electronics & Photo average. Past it, Swatch Watch Kids is stronger. Inside it, weaker.
Market
The Swatch Watch Kids market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swatch Watch Kids 83K times last year and spent an estimated £24K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +6.7%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £24Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- girls watches for 11-15 year olds31K searches a year
02 · Price
A sale here is worth £10.68.
Listings sell for £10.68 on average, from £5.30 to £22.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £10.68 that is £0 to £1K a year per listing.
- Average price
- £10.68under the $15 to $100 sweet spot
- Price range
- £5.30–£22.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #26 within Wearable Technology. It carries 3,343 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #26in Wearable Technology
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,343per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Swatch Watch Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.11.1 - Green/Silver Tone
- Price
- £7.55
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

LEXIBOOK Frozen 2 Adjustable Projection Watch Digital Screen 20 Images of Elsa Anna and Olaf - for Children/Girls - Blue and Purple DMW050FZ
- Price
- £9.24
- Rating
- 4.1/5
- Reviews
- 11,226
- Age
- 6y ago

Disney Frozen Girls Analog Quartz Watch with Silicone Strap FZN9505
- Price
- £10.73
- Rating
- 4.3/5
- Reviews
- 693
- Age
- 5y ago

Disney Frozen Girls Analog Quartz Watch with Silicone Strap FZN4733ARG
- Price
- £6.64
- Rating
- 4.1/5
- Reviews
- 690
- Age
- 4y ago

Blackview Smart Watch for Women 1.91 HD Fitness Watch with LED Flashlight Heart Rate SpO2 Sleep Stress Monitor 120+ Sports Modes Waterproof Step Counter Bluetooth Call Smartwatch for iOS Android
- Price
- £16.05
- Rating
- 4.2/5
- Reviews
- 7,722
- Age
- 2y ago
Trending
90-day click momentum
Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.11.1 - Green/Silver Tone
- Price
- £7.55
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

Disney Frozen Multicoloured Silicone Strap Child Digital Watch FZN4151
- Price
- £22.01
- Rating
- 4.4/5
- Reviews
- 564
- Age
- 6y ago

OFFCUP Womens Quartz Watch Silicone Strap Ladies Watches Analog Quartz Watches with 38MM Big Dial Premium Fashion Wrist Watch for Women Ladies Girls
- Price
- £5.30
- Rating
- 3.9/5
- Reviews
- 330
- Age
- 1y ago

SOCICO Kids Analog Watches for Boys Girls 50M Waterproof Watches Learning Time Children Watch Easy to Read for Ages 3-12 Kids Birthday Christmas Day Childrens Day Gifts (Purple)
- Price
- £7.90
- Rating
- 4.3/5
- Reviews
- 426
- Age
- 2y ago

LEXIBOOK Frozen 2 Adjustable Projection Watch Digital Screen 20 Images of Elsa Anna and Olaf - for Children/Girls - Blue and Purple DMW050FZ
- Price
- £9.24
- Rating
- 4.1/5
- Reviews
- 11,226
- Age
- 6y ago
Newest
by launch date
OFFCUP Womens Quartz Watch Silicone Strap Ladies Watches Analog Quartz Watches with 38MM Big Dial Premium Fashion Wrist Watch for Women Ladies Girls
- Price
- £5.30
- Rating
- 3.9/5
- Reviews
- 330
- Age
- 1y ago

SOCICO Kids Analog Watches for Boys Girls 50M Waterproof Watches Learning Time Children Watch Easy to Read for Ages 3-12 Kids Birthday Christmas Day Childrens Day Gifts (Purple)
- Price
- £7.90
- Rating
- 4.3/5
- Reviews
- 426
- Age
- 2y ago

Blackview Smart Watch for Women 1.91 HD Fitness Watch with LED Flashlight Heart Rate SpO2 Sleep Stress Monitor 120+ Sports Modes Waterproof Step Counter Bluetooth Call Smartwatch for iOS Android
- Price
- £16.05
- Rating
- 4.2/5
- Reviews
- 7,722
- Age
- 2y ago

Disney Frozen Girls Analog Quartz Watch with Silicone Strap FZN4733ARG
- Price
- £6.64
- Rating
- 4.1/5
- Reviews
- 690
- Age
- 4y ago

Disney Frozen Girls Analog Quartz Watch with Silicone Strap FZN9505
- Price
- £10.73
- Rating
- 4.3/5
- Reviews
- 693
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
43
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Ravel67%
- Disney15%
- LEXIBOOK6%
- Blackview5%
- OFFCUP3%
- SOCICO3%
- Open — no brand owns it (0%)
Demand
Swatch Watch Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Swatch Watch Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- girls watches for 11-15 year olds31K/yr
- frozen watch9K/yr
- girls watch age 56K/yr
- watch for teenage girls7K/yr
- girls watches for 10 year olds8K/yr
- teenage girls watches6K/yr
- girls wrist watches7K/yr
- elsa watch3K/yr
- watches for teenage girls4K/yr
- learn to tell the time watch girls1K/yr
Reviews and returns
What reviews say buyers love and hate about Swatch Watch Kids
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke in a day
Broken
stopped working after first day
Very disappointed after reading such good reviews
Dont think this is very fair
Poor quality
just keeps disconnecting from the Bluetooth
It then disconnected
will not reconnect
Rubbish lasted 3 months unable to replace battery
Deffo faulty battery
Problem is that you can't get the back off even though you're supposed to be able to so I can't change the battery
Not waterproof
Also, please be advised that the watch is not waterproof as stated on Amazon
Note though, it is not waterproof at all -
Love
Good value for money
Very good price for an every day watch
Amazing price
Looks much better than I had expected
This does exactly what it says
Nice big face which I like
The numbers are good size
Suitable for a little girl
Nice product
still has the quality to it which is good
Really good
Nice colour
This watch is more beige than pale grey which actually suited me
I love the colour
Return
1.7% Return rate 33% Fixable by listing
it doesnt work
none of the other functions either which made it pretty useless
Unfortunately didn't work
Large
the size is a bit smaller than shown
I had not expected a gents very large size face
just keeps disconnecting from the Bluetooth
It then disconnected
will not reconnect
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swatch Watch Kids questions
Answered from the same tracked data.









