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swan menthol filter tips

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 20Conversion 100Competition 0Returns 100Price range 0Avg price 46Brand share 0Review moat 71Quality gap 16

Conversion

Incredible21.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good661

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.48

avg listing price — sweet spot $15–$100

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£55K

£55K/yr · 22K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£8.20–£14.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, swan menthol filter tips is a £55K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

swan menthol filter tips market data

Units sold / yr
4K–5K
avg 500–750/product
Revenue / yr
£46K–£57K
units × avg price
Conversion rate
21.7%
Avg BSR
#327
Page quality
0%
Prime
20%
Sponsored
0%
Out of stock
0.0%
Avg brand age
72 months
Avg seller age
227 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • rolling papers62%
  • Swan30%
  • Unknown8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
700500Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top swan menthol filter tips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%£11K40%£22K60%£33K80%£44K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about swan menthol filter tips

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money54%

“Very reasonable price”

Quality-Overall23%

“Good quality”

Advertised Vs Actual Product11%

“Product as described”

Filtration7%

“Good filters”

Durability3%

“lasts a long time”

What buyers complain about

Advertised Vs Actual Product33%

“Not pictured or described”

Strength33%

“Weak”

Value For Money17%

“everytime purchase price goes up”

Top return reasons

Advertised Vs Actual Product40%
Filtration20%
Color20%
Size-Overall20%

Common questions

Is swan menthol filter tips profitable to sell on Amazon United Kingdom?
The niche generates £55K/yr across 5 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (33/100).
How competitive is the swan menthol filter tips niche?
3 brands and 51 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in swan menthol filter tips?
Top complaints mined from reviews: Advertised Vs Actual Product, Strength, Value For Money. The return rate is 0.0%.
When does demand for swan menthol filter tips peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the swan menthol filter tips niche?
Listings span £8.20–£14.15; the average listing price is £11.48 (sweet spot $15–$100). The average incumbent carries 661 reviews — the moat a new listing must climb.