How competitive is the Swan Menthol Filter Tips niche on Amazon United Kingdom?

3 brands and 51 sellers compete in Swan Menthol Filter Tips on Amazon United Kingdom. The top 5 Swan Menthol Filter Tips products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Swan Menthol Filter Tips?

Swan Menthol Filter Tips buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Strength, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Swan Menthol Filter Tips niche?

Swan Menthol Filter Tips sells for £11.48 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.20–£14.15. The average incumbent carries 661 reviews — the moat a new listing must climb.

Swan Menthol Filter Tips

a concentrated shelf (top 5 take 100% of clicks) — Swan Menthol Filter Tips doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Swan Menthol Filter Tips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Swan Menthol Filter Tips is a £55K/yr Amazon United Kingdom market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Swan Menthol Filter Tips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.2% over the last 90 days and 21.7% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr5K

Search volume / yr-10.2%22K

Conversion rate21.7%

Avg price£11.48

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 51

Top-5 product click share100%

Open market0%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 5 products

Top Swan Menthol Filter Tips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

rolling papers 20x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Menthol Extra Slim

Price: £13.66
Rating: 4.9/5
Reviews: 508
Age: 4y ago

Swan Extra Slim Filter Tips 120s Menthol x 10

Price: £8.20
Rating: 4.8/5
Reviews: 1,782
Age: 14y ago

Swan Menthol Extra Slim Filter Tips 120s x 20 Packs = 2400 Filter Tips (Full Box)

Price: £14.15
Rating: 4.8/5
Reviews: 158
Age: 13y ago

SWAN Extra Slim Menthol Cigarette Smoking Filter Tips 120 per Pack (Pack of 10)

Price: £10.13
Rating: 4.6/5
Reviews: 118
Age: 7y ago

Swan Cool Burst Crushball Extra Slim Filter Tips (10)

Price: £11.26
Rating: 4.6/5
Reviews: 739
Age: 6y ago

Newest

by launch date

rolling papers 20x Packs(Full Box) Swan Pre Cut Cigarette Smoking Roaches Filter Tips Menthol Extra Slim

Price: £13.66
Rating: 4.9/5
Reviews: 508
Age: 4y ago

Swan Cool Burst Crushball Extra Slim Filter Tips (10)

Price: £11.26
Rating: 4.6/5
Reviews: 739
Age: 6y ago

SWAN Extra Slim Menthol Cigarette Smoking Filter Tips 120 per Pack (Pack of 10)

Price: £10.13
Rating: 4.6/5
Reviews: 118
Age: 7y ago

Swan Menthol Extra Slim Filter Tips 120s x 20 Packs = 2400 Filter Tips (Full Box)

Price: £14.15
Rating: 4.8/5
Reviews: 158
Age: 13y ago

Swan Extra Slim Filter Tips 120s Menthol x 10

Price: £8.20
Rating: 4.8/5
Reviews: 1,782
Age: 14y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

rolling papers62%
Swan30%
Unknown8%

Swan Menthol Filter Tips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22KCVR21.7%Products5Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews661Avg BSR#327

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Swan Menthol Filter Tips

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Value For Money54%

“Very reasonable price”

Quality-Overall23%

“Good quality”

Advertised Vs Actual Product11%

“Product as described”

Filtration7%

“Good filters”

Durability3%

“lasts a long time”

What buyers complain about

83% of reviews

Advertised Vs Actual Product33%

“Not pictured or described”

Strength33%

“Weak”

Value For Money17%

“everytime purchase price goes up”

Swan Menthol Filter Tips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

40%

2Filtration

20%

3Color

20%

4Size-Overall

20%

Common Swan Menthol Filter Tips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swan Menthol Filter Tips 33/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 5 tracked products. Search demand moved -10.2% over the last 90 days.