Skip to content

Swan Menthol Filter Tips

Fail

The top 5 products take 100% of clicks, so Swan Menthol Filter Tips is a Fail.

Flapen Score
33
33 / 100
Ranks 1,337 of 1,488 Electronics & Photo niches · −11 vs the category median of 44
Market size
£55K/yr22K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 51 sellers

Flapen Score

Swan Menthol Filter Tips against its category

The dotted line is the Electronics & Photo average. Past it, Swan Menthol Filter Tips is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swan Menthol Filter Tips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swan Menthol Filter Tips 22K times last year and spent an estimated £55K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 21.7% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
21.7%
Market size, estimated
£55Ka year
Peak month
July1.4× the quietest month
Top search term
swan menthol filter tips22K searches a year

02 · Price

A sale here is worth £11.48.

Listings sell for £11.48 on average, from £8.20 to £14.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £11.48 that is £6K to £9K a year per listing.

Average price
£11.48under the $15 to $100 sweet spot
Price range
£8.20–£14.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 661 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
20%
Out of stock, average day
0.0%
Average rank
#327in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
661per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Swan Menthol Filter Tips products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

51

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • rolling papers62%
  • Swan30%
  • Unknown8%

Demand

Swan Menthol Filter Tips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Swan Menthol Filter Tips

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Value For Money”
33%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not pictured or described”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Swan Menthol Filter Tips questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data