How competitive is the Swan Filter Tips niche on Amazon United Kingdom?

4 brands and 71 sellers compete in Swan Filter Tips on Amazon United Kingdom. The top 5 Swan Filter Tips products take 97% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Swan Filter Tips?

Swan Filter Tips buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Swan Filter Tips niche?

Swan Filter Tips sells for £6.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.82–£9.70. The average incumbent carries 4,506 reviews — the moat a new listing must climb.

Swan Filter Tips

brand-locked demand (top 5 brands take 100% of clicks) — Swan Filter Tips doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Swan Filter Tips profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Swan Filter Tips is a £438K/yr Amazon United Kingdom market (389K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 36/100.

Swan Filter Tips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.1% over the last 90 days and 16.9% of searches end in a purchase.

£438K

revenue / yr

Units sold / yr80K

Search volume / yr-3.1%389K

Conversion rate16.9%

Avg price£6.66

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 71

Top-5 product click share97%

Open market0%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 6 products

Top Swan Filter Tips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Price: £6.63
Rating: 4.8/5
Reviews: 3,710
Age: 11y ago

JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm

Price: £6.20
Rating: 4.8/5
Reviews: 2,063
Age: 14y ago

Swan Green Rolling papers and Swan Extra Slim Filter Tips (600)

Price: £6.00
Rating: 4.7/5
Reviews: 843
Age: 15y ago

500 Raw Rolling Papers Filter Tips (10 Booklets of 50) Standard Size Vegan

Price: £2.82
Rating: 4.8/5
Reviews: 19,684
Age: 15y ago

2 X Swan Slimline Filter Tips - 10 box - 1650 tips

Price: £9.70
Rating: 4.8/5
Reviews: 534
Age: 11y ago

Newest

by launch date

PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow

Price: £8.58
Rating: 4.7/5
Reviews: 202
Age: 5y ago

2 X Swan Slimline Filter Tips - 10 box - 1650 tips

Price: £9.70
Rating: 4.8/5
Reviews: 534
Age: 11y ago

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Price: £6.63
Rating: 4.8/5
Reviews: 3,710
Age: 11y ago

JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm

Price: £6.20
Rating: 4.8/5
Reviews: 2,063
Age: 14y ago

500 Raw Rolling Papers Filter Tips (10 Booklets of 50) Standard Size Vegan

Price: £2.82
Rating: 4.8/5
Reviews: 19,684
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Swan54%
JD Brands40%
RAW3%
PURIZE3%
Open — no brand owns it (0%)

Swan Filter Tips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume389KCVR16.9%Products6Brands4Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews4,506Avg BSR#167

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×

Top Swan Filter Tips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

filter tips118K/yr -2.5%4.5% conv.
cigarette filters84K/yr +5.1%3.1% conv.
swan filter tips28K/yr +2.3%10.1% conv.
filters smoking30K/yr -14.4%5.1% conv.
slim filter tips22K/yr -10.0%5.5% conv.
swan filters15K/yr +3.8%7.5% conv.
tips smoking16K/yr -18.8%4.2% conv.
swan slim filter tips10K/yr +3.8%11.4% conv.
cigarette filters for roll ups10K/yr -10.4%3.4% conv.
filter tips slim10K/yr -12.5%4.1% conv.

What reviews say buyers love and hate about Swan Filter Tips

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Value For Money52%

“Good value for money”

Advertised Vs Actual Product21%

“Great product just as you see in the advert”

Quality-Overall16%

“Good condition and exactly as advertised”

Durability3%

“lasts for ages”

Taste-Overall3%

“Tastes like fun with a hint of the za”

What buyers complain about

90% of reviews

Value For Money60%

“A bit expensive”

Taste-Overall20%

“couldn't taste tobacco with these filters”

Thickness10%

“Extra slim”

Swan Filter Tips return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Moist/Dry

17%

2Thickness

17%

3Value For Money

17%

4Size-Overall

17%

5Taste-Overall

17%

Common Swan Filter Tips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swan Filter Tips 36/100 on Amazon United Kingdom — Skip it. The niche generates £438K/yr across 6 tracked products. Search demand moved -3.1% over the last 90 days.