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Swan Filter Tips

Fail

The top 5 brands take 100% of clicks, so Swan Filter Tips is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£438K/yr389K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
97%top-5 click share · 4 brands · 71 sellers

Flapen Score

Swan Filter Tips against its category

The dotted line is the Electronics & Photo average. Past it, Swan Filter Tips is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swan Filter Tips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swan Filter Tips 389K times last year and spent an estimated £438K. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £438K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
16.9%
Market size, estimated
£438Ka year
Peak month
June6.4× the quietest month
Top search term
filter tips118K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £2.82 to £9.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £6.66 that is £53K to £67K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£2.82–£9.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
£53K–£67K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Camera & Photo. It carries 4,506 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#167in Camera & Photo
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,506per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Swan Filter Tips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£66K£131K£197K£263K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Swan54%
  • JD Brands40%
  • RAW3%
  • PURIZE3%
  • Open — no brand owns it (0%)

Demand

Swan Filter Tips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×

Search terms

Top Swan Filter Tips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filter tips118K/yr
  • cigarette filters84K/yr
  • swan filter tips28K/yr
  • filters smoking30K/yr
  • slim filter tips22K/yr
  • swan filters15K/yr
  • tips smoking16K/yr
  • swan slim filter tips10K/yr
  • cigarette filters for roll ups10K/yr
  • filter tips slim10K/yr

Reviews and returns

What reviews say buyers love and hate about Swan Filter Tips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money60%−0.04

A bit expensive

so it cost me double the money

Stolen my money

Taste-Overall20%−0.07

couldn't taste tobacco with these filters

Taste like chemicals

Thickness10%+0.12

Extra slim

Love

Value For Money52%−0.04

Good value for money

Great value

Fantastic Price

Advertised Vs Actual Product21%+2.40

Great product just as you see in the advert

As described

exactly like the picture

Quality-Overall16%+1.70

Good condition and exactly as advertised

Great quality and value and a speedy delivery 10/10

Good quality

Durability3%+0.31

lasts for ages

last a long time

should last a while

Taste-Overall3%−0.07

Tastes like fun with a hint of the za

Return

0.0% Return rate 17% Fixable by listing

Moist/Dry17%▁▁▁▁█▁
Thickness17%▁█▁▁▁▁

Extra slim

Value For Money17%▁▁█▁▁▁

A bit expensive

so it cost me double the money

Stolen my money

Size-Overall17%▁▁▁▁█▁
Taste-Overall17%

couldn't taste tobacco with these filters

Taste like chemicals

FAQ

Common Swan Filter Tips questions

Answered from the same tracked data.