Is swan filter tips profitable to sell on Amazon United Kingdom?

The niche generates £438K/yr across 6 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (36/100).

How competitive is the swan filter tips niche?

4 brands and 71 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in swan filter tips?

Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.0%.

When does demand for swan filter tips peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.

What does it cost to enter the swan filter tips niche?

Listings span £2.82–£9.70; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 4,506 reviews — the moat a new listing must climb.

swan filter tips

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£438K

£438K/yr · 389K searches

Review moat

Bad4,506

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.66

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.82–£9.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, swan filter tips is a £438K/yr Amazon United Kingdom market (389K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

swan filter tips market data

Units sold / yr: 60K–80K; avg 8,000–10,000/product
Revenue / yr: £400K–£533K; units × avg price
Conversion rate: 16.9%
Avg BSR: #167
Page quality: 0%
Prime: 67%
Sponsored: 17%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Swan54%
JD Brands40%
RAW3%
PURIZE3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -3.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×

Open Trend

Top swan filter tips search terms

filter tips118K/yr -2.5%4.5% conv.
cigarette filters84K/yr +5.1%3.1% conv.
swan filter tips28K/yr +2.3%10.1% conv.
filters smoking30K/yr -14.4%5.1% conv.
slim filter tips22K/yr -10.0%5.5% conv.
swan filters15K/yr +3.8%7.5% conv.
tips smoking16K/yr -18.8%4.2% conv.
swan slim filter tips10K/yr +3.8%11.4% conv.
cigarette filters for roll ups10K/yr -10.4%3.4% conv.
filter tips slim10K/yr -12.5%4.1% conv.

All search terms

Top swan filter tips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Swan£6.634.8★3,710 rev

JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm

JD Brands£6.204.8★2,063 rev

Swan Green Rolling papers and Swan Extra Slim Filter Tips (600)

Swan£6.004.7★843 rev

500 Raw Rolling Papers Filter Tips (10 Booklets of 50) Standard Size Vegan

RAW£2.824.8★19,684 rev

2 X Swan Slimline Filter Tips - 10 box - 1650 tips

Swan£9.704.8★534 rev

Newest

by launch date

PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow

PURIZE£8.58202 rev

5y ago

2 X Swan Slimline Filter Tips - 10 box - 1650 tips

Swan£9.70534 rev

11y ago

10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS

Swan£6.633,710 rev

11y ago

JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm

JD Brands£6.202,063 rev

14y ago

500 Raw Rolling Papers Filter Tips (10 Booklets of 50) Standard Size Vegan

RAW£2.8219,684 rev

15y ago

What buyers say about swan filter tips

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money52%

“Good value for money”

Advertised Vs Actual Product21%

“Great product just as you see in the advert”

Quality-Overall16%

“Good condition and exactly as advertised”

Durability3%

“lasts for ages”

Taste-Overall3%

“Tastes like fun with a hint of the za”

Sharpness3%

“Good tips”

Strength1%

“Brilliant sturdy does what it says on the tin”

Ease Of Use1%

“sturdy easy to use”

What buyers complain about

Value For Money60%

“A bit expensive”

Taste-Overall20%

“couldn't taste tobacco with these filters”

Thickness10%

“Extra slim”

Top return reasons

Moist/Dry17%

Thickness17%

Value For Money17%

Size-Overall17%

Taste-Overall17%

Water Resistance17%

Common questions

Is swan filter tips profitable to sell on Amazon United Kingdom?: The niche generates £438K/yr across 6 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (36/100).
How competitive is the swan filter tips niche?: 4 brands and 71 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in swan filter tips?: Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.0%.
When does demand for swan filter tips peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.
What does it cost to enter the swan filter tips niche?: Listings span £2.82–£9.70; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 4,506 reviews — the moat a new listing must climb.