Is supernatural box set profitable to sell on Amazon United Kingdom?

The niche generates £1K/yr across 3 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (20/100).

How competitive is the supernatural box set niche?

2 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for supernatural box set peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the supernatural box set niche?

Listings span £4.50–£6.12; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.

supernatural box set

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good730.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.18

avg listing price — sweet spot $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£1K

£1K/yr · 28K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.50–£6.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, supernatural box set is a £1K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 20/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

supernatural box set market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £1K–£3K; units × avg price
Conversion rate: 1.0%
Avg BSR: #701
Page quality: 0%
Prime: 0%
Sponsored: 0%
Out of stock: 6.3%
Avg brand age: 84 months
Avg seller age: 218 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

WB69%
Warner Home Video31%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -13.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top supernatural box set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Supernatural: Season 4 [DVD] [2005]

WB£6.124.7★807 rev

Supernatural: Season 6 [DVD] [2005]

WB£4.504.7★868 rev

Supernatural: Season 3 [DVD] [2005] [2008]

Warner Home Video£4.924.7★516 rev

Newest

by launch date

Supernatural: Season 3 [DVD] [2005] [2008]

Warner Home Video£4.92516 rev

15y ago

Supernatural: Season 6 [DVD] [2005]

WB£4.50868 rev

15y ago

Supernatural: Season 4 [DVD] [2005]

WB£6.12807 rev

17y ago

Common questions

Is supernatural box set profitable to sell on Amazon United Kingdom?: The niche generates £1K/yr across 3 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (20/100).
How competitive is the supernatural box set niche?: 2 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for supernatural box set peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the supernatural box set niche?: Listings span £4.50–£6.12; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.