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Studio Creator

Fail

Demand is soft, at -52.2% this quarter, so Studio Creator is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£32K/yr19K searches / yr
90-day growth
-52.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 24 sellers

Flapen Score

Studio Creator against its category

The dotted line is the Electronics & Photo average. Past it, Studio Creator is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Studio Creator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Studio Creator 19K times last year and spent an estimated £32K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-52.2%
Conversion, latest week
7.3%
Market size, estimated
£32Ka year
Peak month
November31.1× the quietest month
Top search term
studio creator12K searches a year

02 · Price

A sale here is worth £23.12.

Listings sell for £23.12 on average, from £10.79 to £37.25. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £23.12 that is £0 to £2K a year per listing.

Average price
£23.12inside the $15 to $100 sweet spot
Price range
£10.79–£37.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #56 within Photo & Video Accessories. It carries 881 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
83%
Out of stock, average day
19.5%
Average rank
#56in Photo & Video Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
881per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Studio Creator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Studio Creator60%
  • Canal Toys33%
  • FGRYB7%

Demand

Studio Creator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 31.1×

Reviews and returns

What reviews say buyers love and hate about Studio Creator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.25

Cheap it broke after 2 weeks

Unfortunately only lasted 4 months

stopped working after 4 months

Quality-Overall15%+0.16

whilst I have marked it down 1 star for this, it needs to be clear that this item looks and feels cheap,

Bulky and poor quality stand

Heating10%−0.09

gets hot very fast

Size-Overall5%+0.32

stand are much bigger than expected

Mounting5%−0.04

The stand is very wobbly

Love

Brightness/Shine/Glow29%+0.94

The light is surprisingly bright

bright

Great light

Value For Money14%+1.89

Worth the money

worth the money

Quality-Overall13%+0.16

Excellent product

Great quality to begin with, very sturdy and the light was very bright

Amazing product highly recommend

Color10%−0.01

The different colours are a bonus for many uses

then it has some colour options too including a rainbow one my daughter immediately liked

Really amazing ring light so many different colours

Gifting Purpose7%+0.88

Perfect present

Return

2.0% Return rate 23% Fixable by listing

Size-Overall20%▅▃█▃▂▃

stand are much bigger than expected

Functionality-Overall14%▅▇█▇▆▁
Defective Material/Parts13%▅▄▂▄▆█
Compatibility-Overall8%█▄▁▅▅▁
Mechanism Issues8%▂▄▃▁▁█

FAQ

Common Studio Creator questions

Answered from the same tracked data.