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Storz & Bickel

Storz & Bickel shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 77Growth 23Conversion 67Competition 47Returns 98Price range 23Avg price 84Brand share 0Review moat 75Quality gap 32
This niche Category average

Is Storz & Bickel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Storz & Bickel is a £961K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.

Storz & Bickel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.7% over the last 90 days and 6.1% of searches end in a purchase.

£961K

revenue / yr

Units sold / yr10K
Search volume / yr-3.7%212K
Conversion rate6.1%
Avg price£74.41

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 46
Top-5 product click share57%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement31%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews492

Top Storz & Bickel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£96K£192K£288K£385K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Storz & Bickel76%
  • vaportown16%
  • Jurassic7%
  • Open — no brand owns it (0%)

Storz & Bickel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume212KCVR6.1%Products16Brands3Top 5 Brands100%OOS Rate7.9%Rating4.6★Reviews492Avg BSR#44
5K4KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Storz & Bickel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • storz & bickel71K/yr
  • mighty vaporizer29K/yr
  • storz and bickel18K/yr
  • storz and bickel dosing capsules17K/yr
  • storz and bickel mighty accessories17K/yr
  • dosing capsules11K/yr
  • mighty plus accessories8K/yr
  • mighty vaporizer accessories8K/yr
  • storz and bickel mighty6K/yr
  • storz bickel6K/yr

What reviews say buyers love and hate about Storz & Bickel

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall19%

Excellent product

Advertised Vs Actual Product13%

Does the job

Value For Money13%

Reasonably priced

Ease Of Use9%

Easy to use and its maintainable and comes with stuff to that to

Ease Of Cleaning6%

make clean up very east with the Mighty products v

What buyers complain about

74% of reviews
Value For Money36%

A bit costly

Advertised Vs Actual Product13%

not airtight, not as described

Ease Of Use9%

Difficult to open

Material Quality7%

Material feels cheap

Quality-Overall7%

I honestly do not understand why the rating here is so low

Storz & Bickel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
20%
2Functionality-Overall
11%
3Advertised Vs Actual Product
8%
4Compatibility-Overall
7%
5Heating
6%

Common Storz & Bickel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Storz & Bickel 51/100 on Amazon United Kingdom — Worth a look. The niche generates £961K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -3.7% over the last 90 days.
Search demand for Storz & Bickel on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.