Spotting Scope
FailBuyers convert on only 0.9% of searches, so Spotting Scope is a Fail.
- Flapen Score
- 38 / 100Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 4438
- Market size
- £77K/yr72K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 24 sellers
Flapen Score
Spotting Scope against its category
The dotted line is the Electronics & Photo average. Past it, Spotting Scope is stronger. Inside it, weaker.
Market
The Spotting Scope market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spotting Scope 72K times last year and spent an estimated £77K. The top 5 brands take 82% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £77Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- spotting scope47K searches a year
02 · Price
A sale here is worth £116.21.
Listings sell for £116.21 on average, from £20.19 to £657.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £116.21 that is £0 to £12K a year per listing.
- Average price
- £116.21above the $15 to $100 sweet spot
- Price range
- £20.19–£657.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #189 within Camera & Photo. It carries 1,224 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 96%
- Out of stock, average day
- 8.4%
- Average rank
- #189in Camera & Photo
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,224per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Spotting Scope products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Svbony SV28 Spotting Scope with Tripod Phone Adapter 25-75X70 HD Zoom BAK4 Prism FMC Optics Lens Angled Spotting Scopes for Target Shooting Bird Watching Wildlife
- Price
- £53.46
- Rating
- 4.4/5
- Reviews
- 4,091
- Age
- 9y ago

Svbony SV28 25-75x100mm Spotting Scope with Tripod Large Field of View Bright and Clear Images HD Bak4 FMC Spotter Scope with Smartphone Adapter for Target shooting Bird Watching Daily Observation
- Price
- £97.92
- Rating
- 4.4/5
- Reviews
- 4,091
- Age
- 1y ago

Gosky Flagship DiamondEdge 20-60x80 Spotting Scope with Tripod Carrying Bag and Quick Phone Holder - BAK4 High Definition Waterproof Spotter Scope for Bird Watching Wildlife observing Green
- Price
- £125.92
- Rating
- 4.4/5
- Reviews
- 1,901
- Age
- 7y ago

Svbony SV28 Spotting Scope 25-75x70 with Tripod HD BAK4 Prism FMC Lens Phone Adapter for Target Shooting Archery Birdwatching Moon
- Price
- £53.61
- Rating
- 4.4/5
- Reviews
- 4,091
- Age
- 5y ago

opaita 25-75x80 Spotting Scope with Tripod & Phone Adapter - High Power HD Waterproof Spotting Scope for Bird Watching Target Shooting & Range - BAK4 Prism FMC Lens for Crystal Clear View
- Price
- £81.02
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 1y ago
Trending
90-day click momentum
Technaxx Spotting Scope 20-60x60 with Tripod for Bird Watching Hunting Shooting Zoom Telescope with 60mm Objective BK7 Prism Fully Coated Lens Carry Case for Nature Observation Travel - TX-180
- Price
- £33.69
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 3y ago

Svbony SV28 25-75x100mm Spotting Scope with Tripod Large Field of View Bright and Clear Images HD Bak4 FMC Spotter Scope with Smartphone Adapter for Target shooting Bird Watching Daily Observation
- Price
- £97.92
- Rating
- 4.4/5
- Reviews
- 4,091
- Age
- 1y ago

GAGAAL 40x60 Monocular-Telescope BAK4 High for Smartphone HD Monocular Adapter Hunting Wildlife Bird Watching Travel Camping Hiking(green)
- Price
- £20.19
- Rating
- 3.7/5
- Reviews
- 40
- Age
- 1y ago

Hawke Nature-Trek 9-27×56 Compact Spotting Scope
- Price
- £182.74
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 2y ago

Hawke Nature-Trek 20-60x80 Spotting Scope
- Price
- £271.75
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 9y ago
Newest
by launch date
OPTIVORA 20-80×90 Spotting Scopes Come with an Adjustable Tripod Smartphone Adapter Spotter Scope with BAK4 prisms FMC Multi-layer Coating ED lenses Very Suitable as Spotting Scopes for Birdwatching
- Price
- £71.62
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 10mo ago

ESSLNB 20-60x70 Spotting Scopes with Tripod BAK4 High Definition Waterproof Compact Spotter Scope with Carrying Bag and Phone Adapter for Bird Watching Wildlife Scenery Target Shooting Hunting
- Price
- £45.32
- Rating
- 4.2/5
- Reviews
- 452
- Age
- 1y ago

GAGAAL 40x60 Monocular-Telescope BAK4 High for Smartphone HD Monocular Adapter Hunting Wildlife Bird Watching Travel Camping Hiking(green)
- Price
- £20.19
- Rating
- 3.7/5
- Reviews
- 40
- Age
- 1y ago

Svbony SC002 WIFI Spotting Scope Camera 1080P HD Wireless Digiscoping Camera with Zoom 10 m Transmission & Type-C Interface Compatible Diameter of Eyepiece 37 mm-56 mm with 32 GB TF Card
- Price
- £52.42
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 1y ago

opaita 25-75x80 Spotting Scope with Tripod & Phone Adapter - High Power HD Waterproof Spotting Scope for Bird Watching Target Shooting & Range - BAK4 Prism FMC Lens for Crystal Clear View
- Price
- £81.02
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
24
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
13%
- SVBONY55%
- Celestron9%
- Gosky8%
- Hawke6%
- opaita5%
- TOWEAR4%
- Open — no brand owns it (7 brands, 13%)
Demand
Spotting Scope search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Spotting Scope search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spotting scope47K/yr
- spotting scopes for birdwatching10K/yr
- spotting scopes10K/yr
- spotter scope6K/yr
Reviews and returns
What reviews say buyers love and hate about Spotting Scope
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bad handling by the carrier could have knocked the lens out of alighnment
Large Lense cover is difficult to attach
Broken eyepiece
Utter rubbish
Not the greatest to be fair well made
it is bulky and heavy
No instructions
Stopped work after changing memory card
Love
Excellent value for money
Worth every penny
Excellent for the money
Excellent Product
Nice quality spoting scope
Great quality, supplied mini tripod is well made
Easy to use
I pad easy to use fully recommend
Handy for Travel
Clear view and easy to setup
makes it easy to take photos through the scope
Good scope
An excellent 80mm object lens
A top quality Scope which performs very well
Far far better than my previous telescope which cost a similar amount
Return
4.5% Return rate 21% Fixable by listing
Utter rubbish
Not the greatest to be fair well made
Very disappointing resolution and image circle, particularly at max magnification
Doesn't focus real well at maximum magnification
bad handling by the carrier could have knocked the lens out of alighnment
Large Lense cover is difficult to attach
Broken eyepiece
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spotting Scope questions
Answered from the same tracked data.









