Skip to content

Speaker Cable

Fail

Demand is soft, at -15.8% this quarter, so Speaker Cable is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£397K/yr483K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
56%top-5 click share · 9 brands · 13 sellers

Flapen Score

Speaker Cable against its category

The dotted line is the Electronics & Photo average. Past it, Speaker Cable is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Speaker Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Speaker Cable 483K times last year and spent an estimated £397K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £397K a year.

Searches, last 12 months
483K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
7.6%
Market size, estimated
£397Ka year
Peak month
December1.7× the quietest month
Top search term
speaker cable225K searches a year

02 · Price

A sale here is worth £10.83.

Listings sell for £10.83 on average, from £4.29 to £19.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £10.83 that is £11K to £14K a year per listing.

Average price
£10.83under the $15 to $100 sweet spot
Price range
£4.29–£19.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£14K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Home Cinema, TV & Video. It carries 5,507 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Home Cinema, TV & Video
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,507per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Speaker Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£40K£79K£119K£159K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

13

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

6%

  • electrosmart55%
  • GEARit14%
  • KabelDirekt9%
  • Amazon Basics7%
  • Xtremeauto4%
  • Auline4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Speaker Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Speaker Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • speaker cable225K/yr
  • speaker wire125K/yr
  • speaker cables for hifi38K/yr
  • speaker cables34K/yr
  • car speaker wire15K/yr
  • 16 gauge speaker wire15K/yr
  • hifi speaker cable9K/yr
  • ofc speaker cable6K/yr
  • speaker wires4K/yr
  • speakers cable4K/yr

Reviews and returns

What reviews say buyers love and hate about Speaker Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness23%−0.01

Thickness of the cable

rather thin,

The wire inside is very thin

Quality-Overall14%+1.91

Poor quality cable

Poor quality and a waste of money

bloody rubbish product

Weight Heavy6%−0.02

Heavier duty than expected

Durability6%−0.04

After 1 month, failed 100%, the all cable became dust

Functionality-Overall6%−0.01

I couldn't do witout it

Love

Quality-Overall44%+1.91

Good Quality

Decent quality for the money

feels solid quality

Value For Money20%+1.72

value for money

Decent price

Great value

Advertised Vs Actual Product10%−0.05

As described all arrived perfect

Just as described

What I needed

Audio Quality8%+0.22

Great sound

Clear sounding

improves the sound level

Connectivity-Overall3%+0.29

Connections were clean

It is very easy to get carried away with any Hi Fi equipment

Excellent cable

Return

1.2% Return rate 30% Fixable by listing

Size-Overall21%▅▅▆█▄▇
Thin14%█▆▅▄█▆
Compatibility-Overall10%▃▃▂▅▄█
Thickness8%▄▃▆▂█▅

Thickness of the cable

rather thin,

The wire inside is very thin

Speaker7%▅█▅▅▁▂

FAQ

Common Speaker Cable questions

Answered from the same tracked data.