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South Africa Plug Adapter

Fail

Demand is soft, at -42.8% this quarter, so South Africa Plug Adapter is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£251K/yr107K searches / yr
90-day growth
-42.8%search demand this quarter
Competition
79%top-5 click share · 7 brands · 10 sellers

Flapen Score

South Africa Plug Adapter against its category

The dotted line is the Electronics & Photo average. Past it, South Africa Plug Adapter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The South Africa Plug Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for South Africa Plug Adapter 107K times last year and spent an estimated £251K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 21.4% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-42.8%
Conversion, latest week
21.4%
Market size, estimated
£251Ka year
Peak month
February2.1× the quietest month
Top search term
south africa plug adapter46K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £5.34 to £23.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.97 that is £16K to £22K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£5.34–£23.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£22K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #149 within Power Accessories. It carries 288 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#149in Power Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top South Africa Plug Adapter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£101K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

5%

  • Omivine28%
  • Loydia27%
  • SHUOMAO17%
  • TESSAN12%
  • Mscien5%
  • JIUGGLAD5%
  • Open — no brand owns it (1 brand, 5%)

Demand

South Africa Plug Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top South Africa Plug Adapter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • south africa plug adapter46K/yr
  • uk to south africa plug adapter21K/yr
  • type m plug adapter uk to south africa5K/yr
  • south africa power adapter8K/yr
  • south african plug adaptor10K/yr
  • type m plug adapter5K/yr
  • type m plug3K/yr
  • south africa travel plug adapter3K/yr
  • uk to sa plug adapter3K/yr
  • travel plug for south africa3K/yr

Reviews and returns

What reviews say buyers love and hate about South Africa Plug Adapter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
1.3%of orders come back
“expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common South Africa Plug Adapter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data