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South Africa Plug Adapter

Fail

Demand is soft, at -42.8% this quarter, so South Africa Plug Adapter is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£251K/yr107K searches / yr
90-day growth
-42.8%search demand this quarter
Competition
79%top-5 click share · 7 brands · 10 sellers

Flapen Score

South Africa Plug Adapter against its category

The dotted line is the Electronics & Photo average. Past it, South Africa Plug Adapter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The South Africa Plug Adapter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for South Africa Plug Adapter 107K times last year and spent an estimated £251K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

21.4% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-42.8%
Conversion, latest week
21.4%
Market size, estimated
£251Ka year
Peak month
February2.1× the quietest month
Top search term
south africa plug adapter46K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £5.34 to £23.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.97 that is £16K to £22K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£5.34–£23.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£22K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #149 within Power Accessories. It carries 288 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#149in Power Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top South Africa Plug Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£101K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

5%

  • Omivine28%
  • Loydia27%
  • SHUOMAO17%
  • TESSAN12%
  • Mscien5%
  • JIUGGLAD5%
  • Open — no brand owns it (1 brand, 5%)

Demand

South Africa Plug Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top South Africa Plug Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • south africa plug adapter46K/yr
  • uk to south africa plug adapter21K/yr
  • type m plug adapter uk to south africa5K/yr
  • south africa power adapter8K/yr
  • south african plug adaptor10K/yr
  • type m plug adapter5K/yr
  • type m plug3K/yr
  • south africa travel plug adapter3K/yr
  • uk to sa plug adapter3K/yr
  • travel plug for south africa3K/yr

Reviews and returns

What reviews say buyers love and hate about South Africa Plug Adapter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+1.27

expensive

Socket/Port/Plug17%−0.01

One of the 2 plugs failed to work

Completely useless as none of my UK plugs would fit

Size-Overall12%−0.03

Small

Completely useless as none of my UK plugs would fit

Defective Material/Parts8%−0.05

Only one of the plugs worked

Charging6%+0.63

don't charge everything you need

Love

Quality-Overall19%−0.07

feels well made

Good quality

This travel plug has been excellent quality

Socket/Port/Plug16%−0.01

Good plugs

A great adapter plug

has made ports to support several devices

Advertised Vs Actual Product15%

it worked exactly as expected

Works as it should

It works and does the job

Portability9%+1.12

Compact and Perfect for Travel

Very versatile and easy to use

Perfect for travelling

Value For Money9%+1.27

Excellent purchase good value

price for 2 adapters is excellent

Good value for money

Return

1.3% Return rate 30% Fixable by listing

Size-Overall24%▅▂▅▄▁█

Small

Completely useless as none of my UK plugs would fit

Compatibility-Overall16%▅██▆▆▅
Socket/Port/Plug16%▄▄▂▂█▃

One of the 2 plugs failed to work

Completely useless as none of my UK plugs would fit

Functionality-Overall14%▆█▅▄▁▄
Charging8%▁▁▅█▅▁

don't charge everything you need

FAQ

Common South Africa Plug Adapter questions

Answered from the same tracked data.