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Sony Wh-ch720n

Fail

The top 5 brands take 96% of clicks, so Sony Wh-ch720n is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£237K/yr121K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
72%top-5 click share · 7 brands · 28 sellers

Flapen Score

Sony Wh-ch720n against its category

The dotted line is the Electronics & Photo average. Past it, Sony Wh-ch720n is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Wh-ch720n market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sony Wh-ch720n 121K times last year and spent an estimated £237K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
4.0%
Market size, estimated
£237Ka year
Peak month
November2.4× the quietest month
Top search term
sony wh-ch720n64K searches a year

02 · Price

A sale here is worth £48.58.

Listings sell for £48.58 on average, from £8.57 to £174.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £48.58 that is £12K to £24K a year per listing.

Average price
£48.58inside the $15 to $100 sweet spot
Price range
£8.57–£174.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£12K–£24K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Headphones, Earphones & Accessories. It carries 15,124 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Headphones, Earphones & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,124per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sony Wh-ch720n products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£24K£47K£71K£95K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

28

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

2%

  • Sony72%
  • soundcore12%
  • TUNYINSH6%
  • Amazon Basics3%
  • JLab2%
  • RIYADAone2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Sony Wh-ch720n search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Sony Wh-ch720n search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sony wh-ch720n64K/yr
  • sony ch720n14K/yr
  • wh-ch720n10K/yr
  • sony whch720n7K/yr
  • sony wh ch720n9K/yr
  • sony 720n headphones6K/yr
  • sony wh-ch720n wireless noise cancelling headphones2K/yr
  • wh ch720n3K/yr
  • ch720n3K/yr
  • sony 7202K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Wh-ch720n

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Audio Quality”
10%of negative reviews mention “Durability”
2.7%of orders come back
“durability is terrible”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sony Wh-ch720n questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data