Sony Wh-ch720n
FailThe top 5 brands take 96% of clicks, so Sony Wh-ch720n is a Fail.
- Flapen Score
- 40 / 100Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 4440
- Market size
- £237K/yr121K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 28 sellers
Flapen Score
Sony Wh-ch720n against its category
The dotted line is the Electronics & Photo average. Past it, Sony Wh-ch720n is stronger. Inside it, weaker.
Market
The Sony Wh-ch720n market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sony Wh-ch720n 121K times last year and spent an estimated £237K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £237K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £237Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- sony wh-ch720n64K searches a year
02 · Price
A sale here is worth £48.58.
Listings sell for £48.58 on average, from £8.57 to £174.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £48.58 that is £12K to £24K a year per listing.
- Average price
- £48.58inside the $15 to $100 sweet spot
- Price range
- £8.57–£174.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £12K–£24K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Headphones, Earphones & Accessories. It carries 15,124 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Headphones, Earphones & Accessories
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,124per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Sony Wh-ch720n products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sony WH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Quick Charge - Black (Renewed)
- Price
- £57.67
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 3y ago
Sony ULT WEAR - Wireless Noise Cancelling Headphones ULT POWER SOUND Ultimate Deep Bass Same Processor as WH-1000XM5 Clear Calls 30hr Battery IOS & Android - Black
- Price
- £84.68
- Rating
- 4.5/5
- Reviews
- 3,979
- Age
- 2y ago
Sony WH-CH720N Wireless Bluetooth Noise Cancelling Over-Ear Headphones Sound Ambient Sound Mode Lightweight Design up to 50 hr battery life iOS & Android - Pink
- Price
- £56.43
- Rating
- 4.5/5
- Reviews
- 15,941
- Age
- 1y ago
soundcore Anker Q20i Hybrid Active Noise Cancelling Foldable Headphones
- Price
- £27.78
- Rating
- 4.6/5
- Reviews
- 70,129
- Age
- 3y ago
Sony WH-CH720N Noise Cancelling Wireless Bluetooth Headphones - Up to 35 hours battery life and Quick Charge - Blue (Renewed)
- Price
- £59.74
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 3y ago
Trending
90-day click momentumSony Headphones WH-CH720 Noise Cancelling Bluetooth Wireless On-Ear Pink
- Price
- £64.16
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 9mo ago
Sony WH-1000XM5 Wireless Over-Ear Headphones Premium Active Noise Cancelling with personalized Spatial Audio Up to 30hr Battery Life Bluetooth Headphones Black
- Price
- £174.04
- Rating
- 4.3/5
- Reviews
- 12,028
- Age
- 4y ago
Case for Sony WH-CH720N WH-1000XM4 WH-CH700N and JBL 720BT 710BT 760 NC 770 NC Wireless Noise Cancelling Headphones Travel Case Carrying Cover Bag with Removable Inner Support (Dark Blue)
- Price
- £15.00
- Rating
- 4.7/5
- Reviews
- 253
- Age
- 1y ago
RIYADAone Hard Case Compatible with Sony WH-CH720N/CH520/H910N/CH700N/CH500/XB900N/CH710N/XB910N Noise Cancelling Over Ear Headphones (Black)
- Price
- £14.91
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 1y ago
JLab JBuds LUX ANC Active Noise Cancelling Headphones - Wireless Over Ear Headphones with Microphone 70+ H Playtime Foldable Bluetooth Earphones with Multipoint & Customisable Sound Graphite
- Price
- £42.16
- Rating
- 4.6/5
- Reviews
- 8,000
- Age
- 2y ago
Newest
by launch dateSony Headphones WH-CH720 Noise Cancelling Bluetooth Wireless On-Ear Pink
- Price
- £64.16
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 9mo ago
Amazon Basics Wireless Bluetooth 5.3 Over-Ear Headphones with Hybrid Active Noise Cancelling 35h playtime with ANC on 45h with ANC off 3 Music modes Black
- Price
- £23.55
- Rating
- 4.4/5
- Reviews
- 853
- Age
- 11mo ago
Case Compatible with Sony WH-CH520N WH-CH720N and JBL 510BT 520 BT 720BT 770 NC 760 NC 670 NC Wireless Noise Cancelling Headphones Portable Travel Headphone Storage Cover Bag (Black)
- Price
- £8.57
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 1y ago
RIYADAone Hard Case Compatible with Sony WH-CH720N/CH520/H910N/CH700N/CH500/XB900N/CH710N/XB910N Noise Cancelling Over Ear Headphones (Black)
- Price
- £14.91
- Rating
- 4.5/5
- Reviews
- 252
- Age
- 1y ago
Case for Sony WH-CH720N WH-1000XM4 WH-CH700N and JBL 720BT 710BT 760 NC 770 NC Wireless Noise Cancelling Headphones Travel Case Carrying Cover Bag with Removable Inner Support (Dark Blue)
- Price
- £15.00
- Rating
- 4.7/5
- Reviews
- 253
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
28
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
2%
- Sony72%
- soundcore12%
- TUNYINSH6%
- Amazon Basics3%
- JLab2%
- RIYADAone2%
- Open — no brand owns it (1 brand, 2%)
Demand
Sony Wh-ch720n search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Sony Wh-ch720n search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sony wh-ch720n64K/yr
- sony ch720n14K/yr
- wh-ch720n10K/yr
- sony whch720n7K/yr
- sony wh ch720n9K/yr
- sony 720n headphones6K/yr
- sony wh-ch720n wireless noise cancelling headphones2K/yr
- wh ch720n3K/yr
- ch720n3K/yr
- sony 7202K/yr
Reviews and returns
What reviews say buyers love and hate about Sony Wh-ch720n
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
durability is terrible
Broken within a month
Breaks easily
Sound quality poor
Sounds not very loud
the sound cuts out
Noise cancelling is very poor
Noise cancelling doesn't work
Poor noise cancelling
Unacceptable build quality
cheap quality
Poor quality
Disappointed with sizing
too small
Too big
Love
Excellent sound
sound is brilliant
Sound quality is solid
The build quality is awesome
Impressive build quality
Amazing quality
Noise cancelling is great
Great noise cancellation
Noise cancelling works well
Excellent headphones for the price
Excellent value for money
Excellent Value
Brilliant and comfortable
All-Day Comfort
Theyre comfortable for long sessions
Return
2.7% Return rate 28% Fixable by listing
Disappointed with sizing
too small
Too big
Sound quality poor
Sounds not very loud
the sound cuts out
Keeps Disconnecting From My Phone
you need to disconnect
Arrived next day on the beggining couldnt connect
Unacceptable build quality
cheap quality
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Wh-ch720n questions
Answered from the same tracked data.