Sony Wh-ch520
FailThe top 5 brands take 100% of clicks, so Sony Wh-ch520 is a Fail.
- Flapen Score
- 39 / 100Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 4439
- Market size
- £95K/yr72K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 88%top-5 click share · 5 brands · 22 sellers
Flapen Score
Sony Wh-ch520 against its category
The dotted line is the Electronics & Photo average. Past it, Sony Wh-ch520 is stronger. Inside it, weaker.
Market
The Sony Wh-ch520 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sony Wh-ch520 72K times last year and spent an estimated £95K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £95Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- sony wh-ch52034K searches a year
02 · Price
A sale here is worth £23.80.
Listings sell for £23.80 on average, from £7.76 to £29.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £23.80 that is £12K to £18K a year per listing.
- Average price
- £23.80inside the $15 to $100 sweet spot
- Price range
- £7.76–£29.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £12K–£18K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Headphones, Earphones & Accessories. It carries 14,582 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #208in Headphones, Earphones & Accessories
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 14,582per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Sony Wh-ch520 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sony WH-CH520 Wireless Bluetooth Headphones Quick Charge On-Ear Style Black (Refurbished)
- Price
- £26.78
- Rating
- 4.3/5
- Reviews
- 262
- Age
- 3y ago
Sony WH-CH520 Wireless Bluetooth On-Ear Headphones Sound Lightweight Design Up to 50hr Battery Life Quick Charge EQ Clear Call Quality iOS & Android - Pink
- Price
- £26.89
- Rating
- 4.6/5
- Reviews
- 44,501
- Age
- 1y ago
Sony WH-CH520 Wireless Bluetooth Headphones Quick Charge On-ear style - White (Renewed)
- Price
- £29.06
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 3y ago
Sony WH-CH520 Wireless On-Ear Bluetooth Headphones with Mic Upto 50 Hours Playtime DSEE Upscale Multipoint Connectivity/Dual Pairing Voice Assistant App Support for Mobile Phones (Beige) (Renewed)
- Price
- £28.97
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 1y ago
Sony WH-CH520 Wireless Bluetooth Headphones Quick Charge On-ear style - Blue (Renewed)
- Price
- £29.52
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 3y ago
Trending
90-day click momentum
Inesore Headphone Case Compatible with Sony WH-CH720/510/520 for JBL Tune
- Price
- £7.76
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 6mo ago
Amazon Basics Wireless Bluetooth 5.3 Over-Ear Headphones with Hybrid Active Noise Cancelling 35h playtime with ANC on 45h with ANC off 3 Music modes Black
- Price
- £23.55
- Rating
- 4.4/5
- Reviews
- 853
- Age
- 11mo ago
Sony WH-CH520 Wireless Bluetooth Headphones Quick Charge On-ear style - White (Renewed)
- Price
- £29.06
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 3y ago
KVIDIO Bluetooth Headphones Over Ear 65 Hours Playtime Wireless Headphones with Microphone Foldable Lightweight Headset with Deep Bass HiFi Stereo Sound for Travel Work PC Cellphone (Black)
- Price
- £13.92
- Rating
- 4.6/5
- Reviews
- 15,431
- Age
- 4y ago
Sony WH-CH520 Wireless Bluetooth On-Ear Headphones Sound Lightweight Design Up to 50hr Battery Life Quick Charge EQ Clear Call Quality iOS & Android - Pink
- Price
- £26.89
- Rating
- 4.6/5
- Reviews
- 44,501
- Age
- 1y ago
Newest
by launch dateInesore Headphone Case Compatible with Sony WH-CH720/510/520 for JBL Tune
- Price
- £7.76
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 6mo ago
Amazon Basics Wireless Bluetooth 5.3 Over-Ear Headphones with Hybrid Active Noise Cancelling 35h playtime with ANC on 45h with ANC off 3 Music modes Black
- Price
- £23.55
- Rating
- 4.4/5
- Reviews
- 853
- Age
- 11mo ago
Sony WH-CH520 Wireless Bluetooth On-Ear Headphones Sound Lightweight Design Up to 50hr Battery Life Quick Charge EQ Clear Call Quality iOS & Android - Pink
- Price
- £26.89
- Rating
- 4.6/5
- Reviews
- 44,501
- Age
- 1y ago
Sony WH-CH520 Wireless On-Ear Bluetooth Headphones with Mic Upto 50 Hours Playtime DSEE Upscale Multipoint Connectivity/Dual Pairing Voice Assistant App Support for Mobile Phones (Beige) (Renewed)
- Price
- £28.97
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 1y ago
Sony WH-CH520 Wireless Bluetooth Headphones Quick Charge On-ear style - Blue (Renewed)
- Price
- £29.52
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Sony88%
- soundcore6%
- KVIDIO2%
- Amazon Basics2%
- Inesore2%
Demand
Sony Wh-ch520 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Sony Wh-ch520 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sony wh-ch52034K/yr
- sony ch5207K/yr
- sony wh ch5207K/yr
- sony headphones wh-ch520 & wh-ch720n7K/yr
- wh-ch5204K/yr
- sony whch5204K/yr
- sony wh-ch520 on-ear wireless bluetooth headphones4K/yr
- sony wh ch520 headphones2K/yr
- sony headphones wh-ch5202K/yr
- sony ch520 headphones3K/yr
Reviews and returns
What reviews say buyers love and hate about Sony Wh-ch520
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sound quality poor
The audio keeps cutting out
Sounds not very loud
Noise cancellation doesn't work at all
No noise cancellation
Noise cancelling is very poor
breaks easy
poor durability
they dont last
Rubbish call quality though
Poor quality
Build quality feels a bit fragile
Too big
Disappointed with sizing
It's not going to be big enough
Love
Good clear sound
Excellent sound
the sound is decent
Excellent value for money
Excellent headphones for the price
Fair price
Impressive build quality
Amazing quality
The build quality seems reliable enough for daily use
the noise cancelling works well
Excellent noise cancelling
Great noise cancellation
Brilliant and comfortable
This headphone provides the comfort
The foam is super comfy
Return
1.8% Return rate 25% Fixable by listing
Too big
Disappointed with sizing
It's not going to be big enough
Sound quality poor
The audio keeps cutting out
Sounds not very loud
Disconnects often
Connectivity Issues
Its hard to pair
Rubbish call quality though
Poor quality
Build quality feels a bit fragile
Not comfy
really uncomfortable to wear after a while
making it uncomfortable after a while
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Wh-ch520 questions
Answered from the same tracked data.