Sony Walkman
FailBuyers convert on only 0.3% of searches, so Sony Walkman is a Fail.
- Flapen Score
- 39 / 100Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 4439
- Market size
- £101K/yr168K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 31 sellers
Flapen Score
Sony Walkman against its category
The dotted line is the Electronics & Photo average. Past it, Sony Walkman is stronger. Inside it, weaker.
Market
The Sony Walkman market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sony Walkman 168K times last year and spent an estimated £101K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £101Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- sony walkman70K searches a year
02 · Price
A sale here is worth £222.88.
Listings sell for £222.88 on average, from £16.77 to £3136.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £222.88 that is £0 to £22K a year per listing.
- Average price
- £222.88above the $15 to $100 sweet spot
- Price range
- £16.77–£3136.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£22K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #144 within Portable Sound & Video. It carries 1,741 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 64%
- Out of stock, average day
- 22.6%
- Average rank
- #144in Portable Sound & Video
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,741per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Sony Walkman products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sony Nw-A105 16GB Walkman Hi-Res Portable Digital Music Player with Android 9.0 3.6 Touch Screen S-Master Hx DSEE-Hx Wi-Fi & Bluetooth and USB Type-C - Blue
- Price
- £348.79
- Rating
- 3.9/5
- Reviews
- 1,102
- Age
- 6y ago

Sony Nw-A105 16GB Walkman Hi-Res Portable Digital Music Player with Android 9.0 3.6 Touch Screen S-Master Hx DSEE-Hx Wi-Fi & Bluetooth and USB Type-C - Black
- Price
- £220.92
- Rating
- 3.9/5
- Reviews
- 1,102
- Age
- 6y ago

64GB MP3 Player with Bluetooth 5.2 AiMoonsa Music Player with Built-in HD Speaker FM Radio Voice Recorder HiFi Sound E-Book Function Earphones Included
- Price
- £20.91
- Rating
- 4.0/5
- Reviews
- 11,349
- Age
- 4y ago

HIFI WALKER H2 MP3 Player High Res Audio DAP with Bluetooth5.2 Lossless Music Player DSD DAC Support Portable FLAC Player with Line Out 64GB Memory Card Expandable to 256GB
- Price
- £93.71
- Rating
- 4.0/5
- Reviews
- 3,791
- Age
- 9y ago

Surfans F20 HiFi MP3 Player with Bluetooth 5.2 Lossless DSD FLAC High Resolution Digital Audio Player High-Res Portable Music Player with 64GB MicroSD Card Support up to 512GB
- Price
- £90.09
- Rating
- 3.9/5
- Reviews
- 4,868
- Age
- 6y ago
Trending
90-day click momentum
90GB MP3 Players with Bluetooth 5.3 MP3 Player with 2 TF Card Slots
- Price
- £25.86
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 3mo ago

Sony Nw-A105 16GB Walkman Hi-Res Portable Digital Music Player with Android 9.0 3.6 Touch Screen S-Master Hx DSEE-Hx Wi-Fi & Bluetooth and USB Type-C - Blue
- Price
- £348.79
- Rating
- 3.9/5
- Reviews
- 1,102
- Age
- 6y ago

128GB MP3 Player with Bluetooth 5.4 2.4 inch Full Touchscreen Portable Music Player HiFi Lossless Digital Audio Player with Speaker FM Radio E-Book Earphones Included (Purple)
- Price
- £32.87
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 4d ago

Sony Nw-A105 16GB Walkman Hi-Res Portable Digital Music Player with Android 9.0 3.6 Touch Screen S-Master Hx DSEE-Hx Wi-Fi & Bluetooth and USB Type-C - Black
- Price
- £220.92
- Rating
- 3.9/5
- Reviews
- 1,102
- Age
- 6y ago

Bluetooth Cassette Tape Player with 1100mAH Rechargeable Battery Compact Vintage Cassette Player with Earphone Back Clip Microcassette Player for Home Park (Black)
- Price
- £31.32
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 1y ago
Newest
by launch date
128GB MP3 Player with Bluetooth 5.4 2.4 inch Full Touchscreen Portable Music Player HiFi Lossless Digital Audio Player with Speaker FM Radio E-Book Earphones Included (Purple)
- Price
- £32.87
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 4d ago

90GB MP3 Players with Bluetooth 5.3 MP3 Player with 2 TF Card Slots
- Price
- £25.86
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 3mo ago

64GB MP3 Players MP3 players with bluetooth 5.3 2.4 Inch Music Player Built-in HD Speaker FM Radio Voice Recorder E-book Earphone Included Expandable up to 128GB Black
- Price
- £24.60
- Rating
- 4.0/5
- Reviews
- 614
- Age
- 10mo ago

AGPTEK MP3 Player with Bluetooth 5.3 64GB Internal Memory Portable Music Player 1.8 inch Screen with Speaker FM Radio Voice Recorder Supports Expanded Up to 128GB (Without headphones) Black
- Price
- £27.19
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 11mo ago

Bluetooth Cassette Tape Player with 1100mAH Rechargeable Battery Compact Vintage Cassette Player with Earphone Back Clip Microcassette Player for Home Park (Black)
- Price
- £31.32
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
31
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
20%
- Sony47%
- AiMoonsa12%
- HIFI WALKER7%
- Surfans6%
- MECHEN5%
- Mersoco4%
Demand
Sony Walkman search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Sony Walkman search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sony walkman70K/yr
- sony mp3 player37K/yr
- sony walkman mp3 player26K/yr
- sony nw-a3069K/yr
- sony mp38K/yr
- sony mp3 players with bluetooth6K/yr
- mp3 player sony4K/yr
- mp3 players sony5K/yr
- sony music player3K/yr
Reviews and returns
What reviews say buyers love and hate about Sony Walkman
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bluetooth poor
Bluetooth does not work
Wouldnt connect
Invest in a Better Quality SD and Device
Poor quality - failed immediately
Not good quality
no sound at all now
Poor sound quality
Sound quality via Bluetooth is poor
after 3 months of average use
Failed after 18 months
Very short life
It's not worth buying something that doesn't work properly
they simply would not play
Did not work
Love
good sound through headphones
Good sound
It has great sound both with
Solid build unit that says quality
The build quality is pretty good, nice and solid
Brilliant quality
Excellent value
Reasonable price
Good for the price
Ease of use
Easy to operate
Easy to load and use
works as expected
it looks exactly as shown on the photos
Does the job perfectly
Return
4.3% Return rate 5% Fixable by listing
Bluetooth poor
Bluetooth does not work
Wouldnt connect
It's not worth buying something that doesn't work properly
they simply would not play
Did not work
no sound at all now
Poor sound quality
Sound quality via Bluetooth is poor
Invest in a Better Quality SD and Device
Poor quality - failed immediately
Not good quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Walkman questions
Answered from the same tracked data.









