Sony Walkman
FailBuyers convert on only 0.3% of searches, so Sony Walkman is a Fail.
- Flapen Score
- 39 / 100Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 4439
- Market size
- £101K/yr168K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 31 sellers
Flapen Score
Sony Walkman against its category
The dotted line is the Electronics & Photo average. Past it, Sony Walkman is stronger. Inside it, weaker.
Market
The Sony Walkman market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sony Walkman 168K times last year and spent an estimated £101K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £101Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- sony walkman70K searches a year
02 · Price
A sale here is worth £222.88.
Listings sell for £222.88 on average, from £16.77 to £3136.69. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £222.88 that is £0 to £22K a year per listing.
- Average price
- £222.88above the $15 to $100 sweet spot
- Price range
- £16.77–£3136.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£22K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #144 within Portable Sound & Video. It carries 1,741 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 64%
- Out of stock, average day
- 22.6%
- Average rank
- #144in Portable Sound & Video
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,741per listing
- Listings tracked
- 28
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Sony Walkman products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sony Nw-A105 16GB Walkman Hi-Res Portable Digital Music Player with Android 9.0 3.6 Touch Screen S-Master Hx DSEE-Hx Wi-Fi & Bluetooth and USB Type-C - Blue
- Price
- £348.79
- Rating
- 3.9/5
- Reviews
- 1,102
- Age
- 6y ago

Sony Nw-A105 16GB Walkman Hi-Res Portable Digital Music Player with Android 9.0 3.6 Touch Screen S-Master Hx DSEE-Hx Wi-Fi & Bluetooth and USB Type-C - Black
- Price
- £220.92
- Rating
- 3.9/5
- Reviews
- 1,102
- Age
- 6y ago

64GB MP3 Player with Bluetooth 5.2 AiMoonsa Music Player with Built-in HD Speaker FM Radio Voice Recorder HiFi Sound E-Book Function Earphones Included
- Price
- £20.91
- Rating
- 4.0/5
- Reviews
- 11,349
- Age
- 4y ago

HIFI WALKER H2 MP3 Player High Res Audio DAP with Bluetooth5.2 Lossless Music Player DSD DAC Support Portable FLAC Player with Line Out 64GB Memory Card Expandable to 256GB
- Price
- £93.71
- Rating
- 4.0/5
- Reviews
- 3,791
- Age
- 9y ago

Surfans F20 HiFi MP3 Player with Bluetooth 5.2 Lossless DSD FLAC High Resolution Digital Audio Player High-Res Portable Music Player with 64GB MicroSD Card Support up to 512GB
- Price
- £90.09
- Rating
- 3.9/5
- Reviews
- 4,868
- Age
- 6y ago
Trending
estimated 90-day click momentum
90GB MP3 Players with Bluetooth 5.3 MP3 Player with 2 TF Card Slots
- Price
- £25.86
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 3mo ago

Sony Nw-A105 16GB Walkman Hi-Res Portable Digital Music Player with Android 9.0 3.6 Touch Screen S-Master Hx DSEE-Hx Wi-Fi & Bluetooth and USB Type-C - Blue
- Price
- £348.79
- Rating
- 3.9/5
- Reviews
- 1,102
- Age
- 6y ago

128GB MP3 Player with Bluetooth 5.4 2.4 inch Full Touchscreen Portable Music Player HiFi Lossless Digital Audio Player with Speaker FM Radio E-Book Earphones Included (Purple)
- Price
- £32.87
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 4d ago

Sony Nw-A105 16GB Walkman Hi-Res Portable Digital Music Player with Android 9.0 3.6 Touch Screen S-Master Hx DSEE-Hx Wi-Fi & Bluetooth and USB Type-C - Black
- Price
- £220.92
- Rating
- 3.9/5
- Reviews
- 1,102
- Age
- 6y ago

Bluetooth Cassette Tape Player with 1100mAH Rechargeable Battery Compact Vintage Cassette Player with Earphone Back Clip Microcassette Player for Home Park (Black)
- Price
- £31.32
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 1y ago
Newest
by launch date
128GB MP3 Player with Bluetooth 5.4 2.4 inch Full Touchscreen Portable Music Player HiFi Lossless Digital Audio Player with Speaker FM Radio E-Book Earphones Included (Purple)
- Price
- £32.87
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 4d ago

90GB MP3 Players with Bluetooth 5.3 MP3 Player with 2 TF Card Slots
- Price
- £25.86
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 3mo ago

64GB MP3 Players MP3 players with bluetooth 5.3 2.4 Inch Music Player Built-in HD Speaker FM Radio Voice Recorder E-book Earphone Included Expandable up to 128GB Black
- Price
- £24.60
- Rating
- 4.0/5
- Reviews
- 614
- Age
- 10mo ago

AGPTEK MP3 Player with Bluetooth 5.3 64GB Internal Memory Portable Music Player 1.8 inch Screen with Speaker FM Radio Voice Recorder Supports Expanded Up to 128GB (Without headphones) Black
- Price
- £27.19
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 11mo ago

Bluetooth Cassette Tape Player with 1100mAH Rechargeable Battery Compact Vintage Cassette Player with Earphone Back Clip Microcassette Player for Home Park (Black)
- Price
- £31.32
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
31
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 89%
Open market
20%
- Sony47%
- AiMoonsa12%
- HIFI WALKER7%
- Surfans6%
- MECHEN5%
- Mersoco4%
Demand
Sony Walkman search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Sony Walkman search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sony walkman70K/yr
- sony mp3 player37K/yr
- sony walkman mp3 player26K/yr
- sony nw-a3069K/yr
- sony mp38K/yr
- sony mp3 players with bluetooth6K/yr
- mp3 player sony4K/yr
- mp3 players sony5K/yr
- sony music player3K/yr
Reviews and returns
What reviews say buyers love and hate about Sony Walkman
We read the reviews and the return reasons for every product selling here.
“Bluetooth poor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Walkman questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









