Skip to content

Sony Cybershot Camera

weak search conversion (0.3%) — Sony Cybershot Camera doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 36Growth 35Conversion 4Competition 82Returns 84Price range 15Avg price 57Brand share 5Review moat 76Quality gap 97
This niche Category average

Is Sony Cybershot Camera profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sony Cybershot Camera is a £180K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Sony Cybershot Camera: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.2% over the last 90 days and 0.3% of searches end in a purchase.

£180K

revenue / yr

Units sold / yr1K
Search volume / yr+8.2%388K
Conversion rate0.3%
Avg price£155.08

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers9 · 70
Top-5 product click share33%
Open market2%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement29%
New entrants (1y)9· 7 succeeded
Avg rating3.8★
Avg reviews489

Top Sony Cybershot Camera products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

70

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

1%

  • Sony81%
  • KODAK10%
  • IXNAIQY5%
  • QIVORO1%
  • VAHOIALD1%
  • CCYLEZ1%
  • Open — no brand owns it (3 brands, 1%)

Sony Cybershot Camera demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume388KCVR0.3%Products45Brands9Top 5 Brands98%OOS Rate10.3%Rating3.8★Reviews489Avg BSR#339
13K8KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Sony Cybershot Camera search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sony cybershot camera139K/yr
  • sony digital camera90K/yr
  • digital camera sony62K/yr
  • sony cybershot51K/yr
  • sony compact camera11K/yr
  • sony cyber shot9K/yr
  • sony camera digital5K/yr
  • digital camera sony cybershot5K/yr
  • sony digital camera cybershot5K/yr
  • sony compact digital camera7K/yr

What reviews say buyers love and hate about Sony Cybershot Camera

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Image/Picture Clarity15%

Picture quality is great

Quality-Overall14%

the quality on our PC is very good

Ease Of Use14%

Easy to use

Value For Money12%

Good value

Portability6%

It is portable

What buyers complain about

66% of reviews
Camera Quality13%

Camera has stopped working randomly

Image/Picture Clarity12%

Also the picture quality is very noisy

Durability8%

broke after a few uses

Quality-Overall8%

this product should never have got through quality control

Battery Life6%

I found it would indicate low battery

Sony Cybershot Camera return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

6%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
18%
2Image/Picture Clarity
18%
3Camera Quality
11%
4Functionality-Overall
10%
5Charging
5%

Common Sony Cybershot Camera questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sony Cybershot Camera 49/100 on Amazon United Kingdom — Skip it. The niche generates £180K/yr across 45 tracked products. 7 of 9 products launched in the last 360 days are still selling. Search demand moved +8.2% over the last 90 days.
Search demand for Sony Cybershot Camera on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.4× the quietest.