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Sony Cybershot Camera

Fail

Buyers convert on only 0.3% of searches, so Sony Cybershot Camera is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£180K/yr388K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
33%top-5 click share · 9 brands · 70 sellers

Flapen Score

Sony Cybershot Camera against its category

The dotted line is the Electronics & Photo average. Past it, Sony Cybershot Camera is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Cybershot Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sony Cybershot Camera 388K times last year and spent an estimated £180K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
0.3%
Market size, estimated
£180Ka year
Peak month
December2.4× the quietest month
Top search term
sony cybershot camera139K searches a year

02 · Price

A sale here is worth £155.08.

Listings sell for £155.08 on average, from £18.33 to £564.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £155.08 that is £0 to £16K a year per listing.

Average price
£155.08above the $15 to $100 sweet spot
Price range
£18.33–£564.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #339 within Camera & Photo. It carries 489 reviews at 3.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
56%
Out of stock, average day
10.3%
Average rank
#339in Camera & Photo
Average rating
3.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
489per listing
Listings tracked
45

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
27 months

Products

Top Sony Cybershot Camera products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 falling

Sellers

70

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 73%

Open market

1%

  • Sony81%
  • KODAK10%
  • IXNAIQY5%
  • QIVORO1%
  • VAHOIALD1%
  • CCYLEZ1%
  • Open — no brand owns it (3 brands, 1%)

Demand

Sony Cybershot Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Sony Cybershot Camera search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sony cybershot camera139K/yr
  • sony digital camera90K/yr
  • digital camera sony62K/yr
  • sony cybershot51K/yr
  • sony compact camera11K/yr
  • sony cyber shot9K/yr
  • sony camera digital5K/yr
  • digital camera sony cybershot5K/yr
  • sony digital camera cybershot5K/yr
  • sony compact digital camera7K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Cybershot Camera

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Image/Picture Clarity”
13%of negative reviews mention “Camera Quality”
1.6%of orders come back
“Camera has stopped working randomly”
A buyer, on “Camera Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sony Cybershot Camera questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data