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Sony Camera

Fail

Products sell for $655.05 on average, outside the sweet spot, so Sony Camera is a Fail.

Flapen Score
34
34 / 100
Ranks 1,308 of 1,488 Electronics & Photo niches · −10 vs the category median of 44
Market size
£479K/yr562K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
52%top-5 click share · 8 brands · 98 sellers

Flapen Score

Sony Camera against its category

The dotted line is the Electronics & Photo average. Past it, Sony Camera is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sony Camera 562K times last year and spent an estimated £479K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £479K a year.

Searches, last 12 months
562K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
0.1%
Market size, estimated
£479Ka year
Peak month
July1.6× the quietest month
Top search term
sony camera303K searches a year

02 · Price

A sale here is worth £655.05.

Listings sell for £655.05 on average, from £53.06 to £1602.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £655.05 that is £0 to £66K a year per listing.

Average price
£655.05above the $15 to $100 sweet spot
Price range
£53.06–£1602.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£66K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #58 within Camera & Photo. It carries 538 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
0.7%
Average rank
#58in Camera & Photo
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
538per listing
Listings tracked
37

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sony Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£77K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

98

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

52%

Top 20: 83%

Open market

2%

  • Sony83%
  • Canon8%
  • Panasonic4%
  • DJI2%
  • K&F CONCEPT1%
  • Olympus1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Sony Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Sony Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony camera303K/yr
  • mirrorless camera97K/yr
  • sony alpha23K/yr
  • sony mirrorless camera25K/yr
  • camera sony21K/yr
  • mirrorless digital camera28K/yr
  • camera mirrorless14K/yr
  • sony cameras14K/yr
  • full frame camera13K/yr
  • sony a51006K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Lenses14%−0.10

Lense does not come with

Faulty lense

The lense wouldnt come out

Ease Of Use6%−0.02

Ease of use is more complicated

Not as required not easy to use

maybe a bit too complicated for the novice

Heating4%−0.01

Great camera does overheat tho

does overheat tho

The overheating whilst shooting 4K in any form of normal ambient temperature is real and chronic

Battery Life4%

the battery dies fast so you will have to change settings

Also, make sure to turn off Bluetooth when youre not using it because it drains the battery faster than expected

Only downside seems to be poor battery life

Video Quality3%−0.03

My iPhone 15 pro max took better quality videos

Love

Quality-Overall12%+0.83

The build quality is solid

Great quality

Good quality bag

Ease Of Use11%−0.02

Very easy to use

easy enough to understand

Best to use easy to handle

Value For Money10%+1.07

Not expensive

Great value

Very good for the money

Image/Picture Clarity10%+0.68

That being said, the picture quality otherwise is very sharp and looks crisp

picture quality grand

picture to me are Excellent

Zoom6%+0.59

Great zoom for beginner

Great zoom

Fantastic zoom and good size for use in wildlife photography and seems to be good value

Return

4.5% Return rate 11% Fixable by listing

Functionality-Overall10%▇█▆▆▄▃
Quality-Overall9%█▅▅▅▆▅
Camera Quality8%█▆▇▆█▅
Size-Overall7%▂▃▅▅▄█

It is very small

It is indeed very tiny

Image/Picture Clarity6%▆█▃▄▇█

FAQ

Common Sony Camera questions

Answered from the same tracked data.