Skip to content

Sony Camera

Fail

Products sell for $655.05 on average, outside the sweet spot, so Sony Camera is a Fail.

Flapen Score
34
34 / 100
Ranks 1,308 of 1,488 Electronics & Photo niches · −10 vs the category median of 44
Market size
£479K/yr562K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
52%top-5 click share · 8 brands · 98 sellers

Flapen Score

Sony Camera against its category

The dotted line is the Electronics & Photo average. Past it, Sony Camera is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sony Camera 562K times last year and spent an estimated £479K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £479K a year.

Searches, last 12 months
562K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
0.1%
Market size, estimated
£479Ka year
Peak month
July1.6× the quietest month
Top search term
sony camera303K searches a year

02 · Price

A sale here is worth £655.05.

Listings sell for £655.05 on average, from £53.06 to £1602.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £655.05 that is £0 to £66K a year per listing.

Average price
£655.05above the $15 to $100 sweet spot
Price range
£53.06–£1602.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£66K
Returns
4.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #58 within Camera & Photo. It carries 538 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
0.7%
Average rank
#58in Camera & Photo
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
538per listing
Listings tracked
37

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sony Camera products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£77K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

98

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 83%

Open market

2%

  • Sony83%
  • Canon8%
  • Panasonic4%
  • DJI2%
  • K&F CONCEPT1%
  • Olympus1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Sony Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Sony Camera search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sony camera303K/yr
  • mirrorless camera97K/yr
  • sony alpha23K/yr
  • sony mirrorless camera25K/yr
  • camera sony21K/yr
  • mirrorless digital camera28K/yr
  • camera mirrorless14K/yr
  • sony cameras14K/yr
  • full frame camera13K/yr
  • sony a51006K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Camera

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Lenses”
4.5%of orders come back
“Lense does not come with”
A buyer, on “Lenses”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sony Camera questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data