Sony Camera
FailProducts sell for $655.05 on average, outside the sweet spot, so Sony Camera is a Fail.
- Flapen Score
- 34 / 100Ranks 1,308 of 1,488 Electronics & Photo niches · −10 vs the category median of 4434
- Market size
- £479K/yr562K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 52%top-5 click share · 8 brands · 98 sellers
Flapen Score
Sony Camera against its category
The dotted line is the Electronics & Photo average. Past it, Sony Camera is stronger. Inside it, weaker.
Market
The Sony Camera market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sony Camera 562K times last year and spent an estimated £479K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 562K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £479K a year.
- Searches, last 12 months
- 562K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £479Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- sony camera303K searches a year
02 · Price
A sale here is worth £655.05.
Listings sell for £655.05 on average, from £53.06 to £1602.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £655.05 that is £0 to £66K a year per listing.
- Average price
- £655.05above the $15 to $100 sweet spot
- Price range
- £53.06–£1602.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£66K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #58 within Camera & Photo. It carries 538 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 95%
- Out of stock, average day
- 0.7%
- Average rank
- #58in Camera & Photo
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 538per listing
- Listings tracked
- 37
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Sony Camera products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sony Alpha 6400 APS-C Mirrorless Camera with 16-50mm Lens (24.2MP Real-Time Eye Autofocus 4K Video 0.02s Fast AF Tiltable Screen Ideal for Vlogging Travel and Content Creation)
- Price
- £564.68
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 1y ago

Sony ZV-E10K Mirrorless Vlog Camera with 16-50mm II Lens (APS-C Sensor 4K Video Flip Screen Real-Time Eye AF Ideal for Content Creators)
- Price
- £480.82
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 10mo ago

Sony Alpha 7 III Full-Frame Mirrorless Camera with 28-70mm Lens (24.2MP 4K Video Fast 0.02s 693 Point Hybrid AF & 5 Axis stabilisation - Ideal for Enthusiasts Hybrid Shooter and Low Light imaging)
- Price
- £1005.08
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 8y ago

Sony Alpha 7 III Full-Frame Mirrorless Camera (24.2MP 4K Video Fast 0.02s 693 Point Hybrid AF & 5 Axis stabilisation - Ideal for Enthusiasts Hybrid Shooter and Low Light imaging)
- Price
- £806.22
- Rating
- 4.5/5
- Reviews
- 1,261
- Age
- 8y ago

Sony Alpha A5000 Mirrorless Digital Camera with 16-50mm OSS Lens Black (Renewed)
- Price
- £280.41
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Trending
estimated 90-day click momentum
Sony Alpha 7R IV Camera (Full Frame) 61MP 4K Video 10fps Burst Eye-AF WiFi Body Only: Ideal for Landscape Photography Portraits and High Resolution Studio Black
- Price
- £1556.51
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3mo ago

Sony Alpha 6700 APS-C Mirrorless Camera with 16-50mm II Lens (26MP AI-Powered Autofocus 4K 120p Video 5-Axis Image Stabilization Vari-Angle Touchscreen Hybrid Camera for Photo & Video Creators)
- Price
- £1139.70
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 10mo ago

K&F CONCEPT Camera Backpack Hardshell DSLR Photography Camera Bag with 15-15.6 Inch Laptop Compartment Waterproof Camera Case Compatible for Canon/Nikon/Sony/DJI Mavic Drone (Green)
- Price
- £53.81
- Rating
- 4.7/5
- Reviews
- 934
- Age
- 2y ago

Panasonic Lumix DC-FZ82DE-K Bridge Camera with 20-1200 mm F2.8-5.9 Lens 18.1MP 4K Video & Photo OLED Live View Finder LCD Touch Screen USB-C Black
- Price
- £307.86
- Rating
- 4.4/5
- Reviews
- 545
- Age
- 2y ago

DJI Osmo Pocket 3 Vlogging Camera with 1 CMOS & 4K/120fps Video 3-Axis Stabilization Fast Focusing Face/Object Tracking 2 Rotatable Touchscreen Small Video Camera for Photography Youtube
- Price
- £307.07
- Rating
- 4.5/5
- Reviews
- 3,413
- Age
- 2y ago
Newest
by launch date
Sony Alpha 7R IV Camera (Full Frame) 61MP 4K Video 10fps Burst Eye-AF WiFi Body Only: Ideal for Landscape Photography Portraits and High Resolution Studio Black
- Price
- £1556.51
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3mo ago

Sony Alpha ZV-E10K (Previously ZV-E10L) with Upgraded SELP1650 (Ver 2) Power Zoom Lens | 24.2 MP Interchangeable-Lens Mirrorless vlog Camera Made for Creators |APS-C Sensor 4K Movie Recording-Black
- Price
- £560.03
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 7mo ago

Sony ZV-E10K Mirrorless Vlog Camera with 16-50mm II Lens (APS-C Sensor 4K Video Flip Screen Real-Time Eye AF Ideal for Content Creators)
- Price
- £480.82
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 10mo ago

Sony Alpha 6700 APS-C Mirrorless Camera with 16-50mm II Lens (26MP AI-Powered Autofocus 4K 120p Video 5-Axis Image Stabilization Vari-Angle Touchscreen Hybrid Camera for Photo & Video Creators)
- Price
- £1139.70
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 10mo ago

Sony Alpha A5000 Mirrorless Digital Camera with 16-50mm OSS Lens Black (Renewed)
- Price
- £280.41
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
98
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 83%
Open market
2%
- Sony83%
- Canon8%
- Panasonic4%
- DJI2%
- K&F CONCEPT1%
- Olympus1%
- Open — no brand owns it (2 brands, 2%)
Demand
Sony Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Sony Camera search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sony camera303K/yr
- mirrorless camera97K/yr
- sony alpha23K/yr
- sony mirrorless camera25K/yr
- camera sony21K/yr
- mirrorless digital camera28K/yr
- camera mirrorless14K/yr
- sony cameras14K/yr
- full frame camera13K/yr
- sony a51006K/yr
Reviews and returns
What reviews say buyers love and hate about Sony Camera
We read the reviews and the return reasons for every product selling here.
“Lense does not come with”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Camera questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









