Sonos Beam Gen 2
FailThe top 5 products take 100% of clicks, so Sonos Beam Gen 2 is a Fail.
- Flapen Score
- 21 / 100Ranks 1,477 of 1,488 Electronics & Photo niches · −23 vs the category median of 4421
- Market size
- £203K/yr111K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Sonos Beam Gen 2 against its category
The dotted line is the Electronics & Photo average. Past it, Sonos Beam Gen 2 is stronger. Inside it, weaker.
Market
The Sonos Beam Gen 2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sonos Beam Gen 2 111K times last year and spent an estimated £203K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 21 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £203Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- sonos beam gen 276K searches a year
02 · Price
A sale here is worth £252.89.
Listings sell for £252.89 on average, from £143.72 to £297.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £252.89 that is £63K to £126K a year per listing.
- Average price
- £252.89above the $15 to $100 sweet spot
- Price range
- £143.72–£297.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £63K–£126K
- Returns
- 5.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Hi-Fi & Home Audio. It carries 710 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #52in Hi-Fi & Home Audio
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 710per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Sonos Beam Gen 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sonos Beam (Gen 2) The compact smart soundbar for TV music and more. (Black)
- Price
- £295.05
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 4y ago

Sonos Beam (Gen 2). The compact smart soundbar for TV music and more. (White)
- Price
- £297.65
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 4y ago

Sonos Beam Compact Smart Soundbar with Amazon Alexa Voice Control in Black (Renewed)
- Price
- £275.14
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 7y ago

Sonos Ray Soundbar - All-in-one compact and sleek soundbar with Blockbuster sound for movies gaming and wifi music streaming compatible App and Apple AirPlay in black
- Price
- £143.72
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago
Trending
90-day click momentum
Sonos Beam Compact Smart Soundbar with Amazon Alexa Voice Control in Black (Renewed)
- Price
- £275.14
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 7y ago

Sonos Beam (Gen 2). The compact smart soundbar for TV music and more. (White)
- Price
- £297.65
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 4y ago

Sonos Beam (Gen 2) The compact smart soundbar for TV music and more. (Black)
- Price
- £295.05
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 4y ago

Sonos Ray Soundbar - All-in-one compact and sleek soundbar with Blockbuster sound for movies gaming and wifi music streaming compatible App and Apple AirPlay in black
- Price
- £143.72
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago
Newest
by launch date
Sonos Ray Soundbar - All-in-one compact and sleek soundbar with Blockbuster sound for movies gaming and wifi music streaming compatible App and Apple AirPlay in black
- Price
- £143.72
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 4y ago

Sonos Beam (Gen 2) The compact smart soundbar for TV music and more. (Black)
- Price
- £295.05
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 4y ago

Sonos Beam (Gen 2). The compact smart soundbar for TV music and more. (White)
- Price
- £297.65
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 4y ago

Sonos Beam Compact Smart Soundbar with Amazon Alexa Voice Control in Black (Renewed)
- Price
- £275.14
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Sonos100%
Demand
Sonos Beam Gen 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Sonos Beam Gen 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sonos beam gen 276K/yr
- sonos beam31K/yr
- sonos beam 24K/yr
Reviews and returns
What reviews say buyers love and hate about Sonos Beam Gen 2
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
no Bluetooth connectivity
always has connectivity issues
no bluetooth
Dont expect that sort of sound despite the superlative reviews of the hifi press
Each time you're unable to put the volume up/down so that's quite annoying
It doesn't provide room rocking volume
I refuse to operate the volume from an app on my phone
At first we thought we would really miss the bass
Bass is heavy
A wireless unit that needs plugging into router to update software is mad
Sonos app is troublesome at times
Love
Amazing sound quality
Speaker has good sound
The sound is pretty decent
easy to set up
Set-up was an absolute cinch
Setup is effortless
integration with the Sonos app is seamless
Upgraded to gen2 to get Dolby Atmos simple to upgrade
The app is brilliant
Small and compact
Best value soundbar
For the price-point, you cant buy better
I do think it is worth the money
Return
5.2% Return rate 8% Fixable by listing
Dont expect that sort of sound despite the superlative reviews of the hifi press
Does not work with most modern TV remotes
no Bluetooth connectivity
always has connectivity issues
no bluetooth
Worst price of equipment I have bought
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sonos Beam Gen 2 questions
Answered from the same tracked data.









