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Sonos Beam Gen 2

Fail

The top 5 products take 100% of clicks, so Sonos Beam Gen 2 is a Fail.

Flapen Score
21
21 / 100
Ranks 1,477 of 1,488 Electronics & Photo niches · −23 vs the category median of 44
Market size
£203K/yr111K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Sonos Beam Gen 2 against its category

The dotted line is the Electronics & Photo average. Past it, Sonos Beam Gen 2 is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonos Beam Gen 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonos Beam Gen 2 111K times last year and spent an estimated £203K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
0.7%
Market size, estimated
£203Ka year
Peak month
November2.8× the quietest month
Top search term
sonos beam gen 276K searches a year

02 · Price

A sale here is worth £252.89.

Listings sell for £252.89 on average, from £143.72 to £297.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At £252.89 that is £63K to £126K a year per listing.

Average price
£252.89above the $15 to $100 sweet spot
Price range
£143.72–£297.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
£63K–£126K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Hi-Fi & Home Audio. It carries 710 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#52in Hi-Fi & Home Audio
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
710per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sonos Beam Gen 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£41K£81K£122K£162K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sonos100%

Demand

Sonos Beam Gen 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Sonos Beam Gen 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonos beam gen 276K/yr
  • sonos beam31K/yr
  • sonos beam 24K/yr

Reviews and returns

What reviews say buyers love and hate about Sonos Beam Gen 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall24%−0.19

no Bluetooth connectivity

always has connectivity issues

no bluetooth

Audio Quality8%+4.00

Dont expect that sort of sound despite the superlative reviews of the hifi press

Audio Volume6%−0.03

Each time you're unable to put the volume up/down so that's quite annoying

It doesn't provide room rocking volume

I refuse to operate the volume from an app on my phone

Bass4%+0.12

At first we thought we would really miss the bass

Bass is heavy

Software/Application4%+0.04

A wireless unit that needs plugging into router to update software is mad

Sonos app is troublesome at times

Love

Audio Quality54%+4.00

Amazing sound quality

Speaker has good sound

The sound is pretty decent

Assembly/Installation7%−0.01

easy to set up

Set-up was an absolute cinch

Setup is effortless

Software/Application5%+0.04

integration with the Sonos app is seamless

Upgraded to gen2 to get Dolby Atmos simple to upgrade

The app is brilliant

Compactness4%+0.31

Small and compact

Value For Money3%−0.01

Best value soundbar

For the price-point, you cant buy better

I do think it is worth the money

Return

5.2% Return rate 8% Fixable by listing

Audio Quality22%█▂▃▆▂▅

Dont expect that sort of sound despite the superlative reviews of the hifi press

Compatibility-Overall21%▅▅▅█▆█

Does not work with most modern TV remotes

Connectivity-Overall15%▇▆▅▄▇█

no Bluetooth connectivity

always has connectivity issues

no bluetooth

Value For Money5%▁▃▃▃█▂

Worst price of equipment I have bought

Advertised Vs Actual Product4%▆█▆▁▁▁

FAQ

Common Sonos Beam Gen 2 questions

Answered from the same tracked data.