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Sonic Birthday Party Decorations

Maybe

The average product has only 51 reviews. But shoppers spend only $40K a year here, so Sonic Birthday Party Decorations is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 44
Market size
£40K/yr97K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
35%top-5 click share · 22 brands · 40 sellers

Flapen Score

Sonic Birthday Party Decorations against its category

The dotted line is the Electronics & Photo average. Past it, Sonic Birthday Party Decorations is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonic Birthday Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sonic Birthday Party Decorations 97K times last year and spent an estimated £40K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
4.6%
Market size, estimated
£40Ka year
Peak month
January2.4× the quietest month
Top search term
sonic birthday decorations46K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £4.21 to £16.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.00 that is £0 to £900 a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£4.21–£16.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£900
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #641 within Camera & Photo. It carries 51 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
8.9%
Average rank
#641in Camera & Photo
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
51per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Sonic Birthday Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

40

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

35%

Top 20: 84%

Open market

41%

  • NTGFU16%
  • Jofiesu14%
  • CloverCy8%
  • yumcute8%
  • Senidea6%
  • YAAVAAW6%

Demand

Sonic Birthday Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Sonic Birthday Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sonic birthday decorations46K/yr
  • sonic party decorations18K/yr
  • sonic party9K/yr
  • sonic birthday7K/yr
  • sonic birthday banner6K/yr
  • sonic decorations birthday5K/yr
  • sonic decorations3K/yr
  • sonic the hedgehog party supplies2K/yr

Reviews and returns

What reviews say buyers love and hate about Sonic Birthday Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+1.83

Bad quality balloons, more than half popped and leaked air

Bad quality

Absolute rubbish

Inflation/Deflation17%−0.13

Deflated as soon as blown up one of the balloons had a rip in it very disappointing

balloons didnt last long easy burst

do not inflate by mouth

Assembly/Installation14%−0.04

had to string together myself

A bit fiddly to put together

A little fiddly to put together - took about 30 mins in total

Smell14%−0.12

Smelled toxic

Toxic smelling balloons

Nice balloons. but strong smell

Durability10%−0.08

balloons didnt last long easy burst

Then the foil ones didn't last the day

Unfortunately one of them popped pretty much straight away

Love

Quality-Overall48%+1.83

Good balloons of decent quality

Decent quality

Very happy with my purchase Well worth the money

Value For Money17%+0.99

Good value for money

Was pleased with what I got for the price

Worth the money

Advertised Vs Actual Product7%+0.66

As advertised, good product

It's exactly as described

Inflation/Deflation5%−0.13

they stayed inflated all day

Strength5%+0.05

These are really effective

Return

0.7% Return rate 43% Fixable by listing

Size-Overall29%▄▄█▃▃▄

Wasnt expecting it to be as big as it was

Quality-Overall20%▇▅▁█▁▆

Bad quality balloons, more than half popped and leaked air

Bad quality

Absolute rubbish

Inflation/Deflation11%▃█▆▁▁▃

Deflated as soon as blown up one of the balloons had a rip in it very disappointing

balloons didnt last long easy burst

do not inflate by mouth

Advertised Vs Actual Product8%▅▁▁▁█▁
Value For Money8%▄▁▄█▁▅

FAQ

Common Sonic Birthday Party Decorations questions

Answered from the same tracked data.