Softbox
FailDemand is soft, at -31.1% this quarter, so Softbox is a Fail.
- Flapen Score
- 44 / 100Ranks 708 of 1,488 Electronics & Photo niches · on the category median44
- Market size
- £115K/yr160K searches / yr
- 90-day growth
- -31.1%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 25 sellers
Flapen Score
Softbox against its category
The dotted line is the Electronics & Photo average. Past it, Softbox is stronger. Inside it, weaker.
Market
The Softbox market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Softbox 160K times last year and spent an estimated £115K. The top 5 brands take 80% of clicks. Demand peaks in Feb–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- -31.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £115Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- softbox35K searches a year
02 · Price
A sale here is worth £45.63.
Listings sell for £45.63 on average, from £21.39 to £80.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £45.63 that is £0 to £5K a year per listing.
- Average price
- £45.63inside the $15 to $100 sweet spot
- Price range
- £21.39–£80.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 4.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #25 within Camera & Photo. It carries 415 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 97%
- Out of stock, average day
- 9.0%
- Average rank
- #25in Camera & Photo
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 415per listing
- Listings tracked
- 31
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Softbox products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Softbox Photography Lighting FGen 85W LED Soft Box with Remote Control Dimmable 2700-6400K 3 Colour Temperatures White Warm ColdBulbs for Video Portrait and Products Shooting
- Price
- £59.04
- Rating
- 4.5/5
- Reviews
- 962
- Age
- 5y ago

EMART Softbox Lighting Kit 40x40cm Professional Soft Box with 85W LED Photo Bulbs Photography Continuous Light For Portraits Video Product Shooting and Filming
- Price
- £32.64
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 8mo ago

RALENO Softbox Photography Lighting Kit 40×40cm LED Photography Studio Light with 50W 5500K CCT Bulbs for TikTok Lighting CRI>97 Light Box Lighting for Video Recording Studio and YouTube
- Price
- £37.15
- Rating
- 4.4/5
- Reviews
- 1,219
- Age
- 7y ago

Neewer 700W Professional Photography 24x24/60x60cm Softbox with E27 Socket Light Lighting Kit for Photo Studio Portraits Product Photography and Video Shooting
- Price
- £55.08
- Rating
- 4.4/5
- Reviews
- 729
- Age
- 10y ago

40x40cm Professional Softbox Lighting Kit - 95W LED Bulb (3000-7500K E27) - Studio Light for Photography Video Recording Live Streaming Portrait Shooting
- Price
- £31.69
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 1y ago
Trending
estimated 90-day click momentum
NEEWER 2 Pack 700W Equivalent Softbox Lighting Kit 5700K LED Bulbs 24x24 Softbox with E27 Socket Cleaning Cloth Photo Studio Equipment Continuous Light Kit for Photography Video Recording NK200
- Price
- £52.52
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 1y ago

NEEWER Basics Octagonal Softbox Kit for Studio Photography Video Recording Streaming 25.6/65cm Quick Release Bowens Mount Softbox/Grid/Light Diffusers for Continuous Lighting & Strobe Flash NS33P
- Price
- £40.90
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 1y ago

FGen Photography Lighting Kit 85W Softbox with 2700-6400K Adjustable LED Bulb and 150cm Tripod for Photography Video Recording and Live Streaming
- Price
- £33.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

EMART Softbox Lighting Kit 40x40cm Professional Soft Box with 85W LED Photo Bulbs Photography Continuous Light For Portraits Video Product Shooting and Filming
- Price
- £32.64
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 8mo ago

Godox UL-Octa Quick Release Octa Softbox 60cm Octagonal Bowens Mount Softbox with Honeycomb Grid & Diffuser Plate for Portrait Beauty & Studio Photography
- Price
- £39.57
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
Newest
by launch date
FGen Photography Lighting Kit 85W Softbox with 2700-6400K Adjustable LED Bulb and 150cm Tripod for Photography Video Recording and Live Streaming
- Price
- £33.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

EMART Softbox Lighting Kit 40x40cm Professional Soft Box with 85W LED Photo Bulbs Photography Continuous Light For Portraits Video Product Shooting and Filming
- Price
- £32.64
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 8mo ago

EMART Softbox Lighting Kit 2-Packs 50x70cm Soft Box Photography Studio Light with 85W LED Bulbs 3000K-6000K Dimmable for Portraits Photoshoots Live Streaming Product Shooting
- Price
- £52.69
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 8mo ago

Godox UL-Octa Quick Release Octa Softbox 60cm Octagonal Bowens Mount Softbox with Honeycomb Grid & Diffuser Plate for Portrait Beauty & Studio Photography
- Price
- £39.57
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

NEEWER Basics Octagonal Softbox Kit for Studio Photography Video Recording Streaming 25.6/65cm Quick Release Bowens Mount Softbox/Grid/Light Diffusers for Continuous Lighting & Strobe Flash NS33P
- Price
- £40.90
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
25
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 89%
Open market
15%
- FGen25%
- NEEWER19%
- EMART13%
- RaLeno13%
- Yanuoda10%
- Vevelux6%
- Open — no brand owns it (8 brands, 15%)
Demand
Softbox search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Softbox search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- softbox35K/yr
- softbox lighting kit34K/yr
- soft box lighting kit19K/yr
- soft box17K/yr
- softbox light12K/yr
- soft boxes9K/yr
- soft box light10K/yr
- box light8K/yr
- bowens mount softbox6K/yr
- softbox lighting5K/yr
Reviews and returns
What reviews say buyers love and hate about Softbox
We read the reviews and the return reasons for every product selling here.
“the backdrops are really poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Softbox questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









