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Softbox

Fail

Demand is soft, at -31.1% this quarter, so Softbox is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£115K/yr160K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
49%top-5 click share · 14 brands · 25 sellers

Flapen Score

Softbox against its category

The dotted line is the Electronics & Photo average. Past it, Softbox is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Softbox market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Softbox 160K times last year and spent an estimated £115K. The top 5 brands take 80% of clicks. Demand peaks in Feb–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
1.6%
Market size, estimated
£115Ka year
Peak month
February1.9× the quietest month
Top search term
softbox35K searches a year

02 · Price

A sale here is worth £45.63.

Listings sell for £45.63 on average, from £21.39 to £80.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £45.63 that is £0 to £5K a year per listing.

Average price
£45.63inside the $15 to $100 sweet spot
Price range
£21.39–£80.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #25 within Camera & Photo. It carries 415 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
9.0%
Average rank
#25in Camera & Photo
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
415per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Softbox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

25

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

15%

  • FGen25%
  • NEEWER19%
  • EMART13%
  • RaLeno13%
  • Yanuoda10%
  • Vevelux6%
  • Open — no brand owns it (8 brands, 15%)

Demand

Softbox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Softbox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • softbox35K/yr
  • softbox lighting kit34K/yr
  • soft box lighting kit19K/yr
  • soft box17K/yr
  • softbox light12K/yr
  • soft boxes9K/yr
  • soft box light10K/yr
  • box light8K/yr
  • bowens mount softbox6K/yr
  • softbox lighting5K/yr

Reviews and returns

What reviews say buyers love and hate about Softbox

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.05

the backdrops are really poor quality

very cheap

Quality Issues

Durability14%−0.12

Broke after a minute of being turned on

Broken

they only lasted a couple of hours

Defective Material/Parts12%−0.12

This item is defective on delivery I want it changed please

Faulty didnt turn on

Size-Overall11%

The size is even bigger than I expected

Small

then it was very tight

Color3%−0.07

its too white

Love

Brightness/Shine/Glow21%+1.73

The lighting itself is nice

bright are brilliant

Lights are very bright and good quality

Value For Money17%+0.27

Brilliant for the money

Good value for money

Great value

Quality-Overall15%−0.05

Build quality is solid

Good quality

the excellent build quality

Ease Of Use5%+0.27

Easy to Use

Easy to Open, Easy to Use and Well Made

it's straightforward enough

Advertised Vs Actual Product4%+0.32

Does the Job

As described

is exactly what I was looking for

Return

4.0% Return rate 27% Fixable by listing

Size-Overall20%█▆▅█▆▆

The size is even bigger than I expected

Small

then it was very tight

Brightness/Shine/Glow19%▆▆▆█▅█
Functionality-Overall14%▃▇▇█▅▇
Quality-Overall10%▅█▆▅▆▅

the backdrops are really poor quality

very cheap

Quality Issues

Defective Material/Parts8%▇▇█▃▅▆

This item is defective on delivery I want it changed please

Faulty didnt turn on

FAQ

Common Softbox questions

Answered from the same tracked data.