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Smoke Alarm Battery

Fail

The top 5 brands take 100% of clicks, so Smoke Alarm Battery is a Fail.

Flapen Score
32
32 / 100
Ranks 1,370 of 1,488 Electronics & Photo niches · −12 vs the category median of 44
Market size
£169K/yr107K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
92%top-5 click share · 5 brands · 61 sellers

Flapen Score

Smoke Alarm Battery against its category

The dotted line is the Electronics & Photo average. Past it, Smoke Alarm Battery is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoke Alarm Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoke Alarm Battery 107K times last year and spent an estimated £169K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 32 out of 100, a Fail.

01 · Demand

29.7% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
29.7%
Market size, estimated
£169Ka year
Peak month
September6.5× the quietest month
Top search term
smoke alarm battery46K searches a year

02 · Price

A sale here is worth £5.33.

Listings sell for £5.33 on average, from £3.45 to £7.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At £5.33 that is £16K to £21K a year per listing.

Average price
£5.33under the $15 to $100 sweet spot
Price range
£3.45–£7.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
£16K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Household Batteries, Chargers & Accessories. It carries 77,892 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Household Batteries, Chargers & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
77,892per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Smoke Alarm Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£25K£51K£76K£102K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Duracell47%
  • Amazon Basics26%
  • Warriors20%
  • PKCELL4%
  • Energizer3%

Demand

Smoke Alarm Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 6.5×

Search terms

Top Smoke Alarm Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoke alarm battery46K/yr
  • fire alarm battery29K/yr
  • 6lr61 9v batteries7K/yr
  • fire alarm batteries4K/yr
  • smoke detector battery6K/yr
  • battery for smoke alarm5K/yr
  • smoke alarm batteries4K/yr
  • battery 9v for smoke alarm3K/yr
  • square battery for smoke alarm3K/yr

Reviews and returns

What reviews say buyers love and hate about Smoke Alarm Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life38%−0.15

after a week it sounds the low battery alert

Very poor battery life

Not good batteries

Durability15%−0.06

Only lasted 6 weeks

Don't last as long as expected

Lasted about 4 days

Value For Money11%+2.49

A bit expensive

Not the cheapest option out there

A bit more expensive than budget options

Quality-Overall8%+0.70

Poor quality control

Not what Id expect from what should be a quality brand

Poor quality

Charging3%−0.01

changed it into a detector only for it to show low battery straight away so hasnt kept its charge

Theyre not rechargeable

Love

Value For Money32%+2.49

Excellent value

Cheap price

Good value for money

Battery Life25%−0.15

Long lasting batteries

Batteries work well

Decent battery life

Quality-Overall18%+0.70

Good quality

Good quality and quick delivery

Great items

Advertised Vs Actual Product11%+1.29

as advertised

Exactly what I needed

Works as expected

Durability6%−0.06

absolutely worth it for the reliability and longevity

theyve been reliable so far

Long life from a reliable brand

Return

0.1% Return rate 34% Fixable by listing

Size-Overall28%█▇▆█▃▄
Functionality-Overall17%▇▁▅▄▆█

Power source. Nothing

Battery Life12%▄█▂▅▅▆

after a week it sounds the low battery alert

Very poor battery life

Not good batteries

Compatibility-Overall12%▃█▅▆▅▁
Value For Money5%▁▅█▅▁▁

A bit expensive

Not the cheapest option out there

A bit more expensive than budget options

FAQ

Common Smoke Alarm Battery questions

Answered from the same tracked data.