Smart Watch
FailThe top 5 brands take 96% of clicks, so Smart Watch is a Fail.
- Flapen Score
- 46 / 100Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 4446
- Market size
- £5.9M/yr12.2M searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 87%top-5 click share · 6 brands · 55 sellers
Flapen Score
Smart Watch against its category
The dotted line is the Electronics & Photo average. Past it, Smart Watch is stronger. Inside it, weaker.
Market
The Smart Watch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Watch 12.2M times last year and spent an estimated £5.9M. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.9M a year.
- Searches, last 12 months
- 12.2M
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £5.9Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- smart watches for women1.9M searches a year
02 · Price
A sale here is worth £39.29.
Listings sell for £39.29 on average, from £7.52 to £143.42. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £39.29 that is £196K to £236K a year per listing.
- Average price
- £39.29inside the $15 to $100 sweet spot
- Price range
- £7.52–£143.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £196K–£236K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #49 within Wearable Technology. It carries 10,696 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #49in Wearable Technology
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,696per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Smart Watch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravel Unisex Easy Read Watch with Big Numbers - Black/Silver Tone/White Dial
- Price
- £7.52
- Rating
- 4.4/5
- Reviews
- 9,891
- Age
- 15y ago

Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.11.1 - Green/Silver Tone
- Price
- £7.55
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

Fossil - Mens Watch CH2885
- Price
- £57.67
- Rating
- 4.6/5
- Reviews
- 3,026
- Age
- 12y ago

Blackview Military Smart Watch for Men (Answer/Make Calls) 1.45 Fitness Tracker with 100-Day Battery/Flashlight/Compass/Heart Rate/SpO2/Sleep 150+ Sports IP68 Waterproof Smartwatch for iOS Android
- Price
- £24.40
- Rating
- 4.2/5
- Reviews
- 16,093
- Age
- 1y ago

Smart Watch for Women Answer/Make Call 1.32 AMOLED Ultra-Clear Screen Fitness Trackers with Heart Rate/Sleep/SpO2 Monitor Smartwatch for iPhone/Samsung/Android 110+ Sport Modes 3ATM Waterproof
- Price
- £41.33
- Rating
- 4.4/5
- Reviews
- 4,910
- Age
- 1y ago
Trending
90-day click momentum
Ravel - Womens Pastel Coloured Everyday Watch (36mm case) - Analogue Quartz - R0137.11.1 - Green/Silver Tone
- Price
- £7.55
- Rating
- 4.3/5
- Reviews
- 5,095
- Age
- 6y ago

Ravel Unisex Easy Read Watch with Big Numbers - Black/Silver Tone/White Dial
- Price
- £7.52
- Rating
- 4.4/5
- Reviews
- 9,891
- Age
- 15y ago

Fossil - Mens Watch CH2885
- Price
- £57.67
- Rating
- 4.6/5
- Reviews
- 3,026
- Age
- 12y ago

Garmin vívoactive 5 42mm GPS smartwatch AMOLED touchscreen all-day health monitoring advanced fitness features personalised sleep coaching Music up to 11 days battery life Black
- Price
- £143.42
- Rating
- 4.4/5
- Reviews
- 11,235
- Age
- 2y ago

Blackview Military Smart Watch for Men (Answer/Make Calls) 1.45 Fitness Tracker with 100-Day Battery/Flashlight/Compass/Heart Rate/SpO2/Sleep 150+ Sports IP68 Waterproof Smartwatch for iOS Android
- Price
- £24.40
- Rating
- 4.2/5
- Reviews
- 16,093
- Age
- 1y ago
Newest
by launch date
Blackview Military Smart Watch for Men (Answer/Make Calls) 1.45 Fitness Tracker with 100-Day Battery/Flashlight/Compass/Heart Rate/SpO2/Sleep 150+ Sports IP68 Waterproof Smartwatch for iOS Android
- Price
- £24.40
- Rating
- 4.2/5
- Reviews
- 16,093
- Age
- 1y ago

Smart Watch for Women Answer/Make Call 1.32 AMOLED Ultra-Clear Screen Fitness Trackers with Heart Rate/Sleep/SpO2 Monitor Smartwatch for iPhone/Samsung/Android 110+ Sport Modes 3ATM Waterproof
- Price
- £41.33
- Rating
- 4.4/5
- Reviews
- 4,910
- Age
- 1y ago

Garmin vívoactive 5 42mm GPS smartwatch AMOLED touchscreen all-day health monitoring advanced fitness features personalised sleep coaching Music up to 11 days battery life Black
- Price
- £143.42
- Rating
- 4.4/5
- Reviews
- 11,235
- Age
- 2y ago

Blackview Smart Watch for Women 1.91 HD Fitness Watch with LED Flashlight Heart Rate SpO2 Sleep Stress Monitor 120+ Sports Modes Waterproof Step Counter Bluetooth Call Smartwatch for iOS Android
- Price
- £16.05
- Rating
- 4.2/5
- Reviews
- 7,722
- Age
- 2y ago

Smart Watch Fitness Tracker 1.69 Touch Screen Fitness Watch with Heart Rate Sleep Monitor Step Counter for Men Women Activity Trackers IP68 Waterproof Smartwatch Sports for iOS Android
- Price
- £16.39
- Rating
- 4.0/5
- Reviews
- 27,595
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
55
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Ravel69%
- Blackview10%
- Fossil6%
- aeac5%
- Motast4%
- Garmin4%
Demand
Smart Watch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Smart Watch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart watches for women1.9M/yr
- smart watch for men1.9M/yr
- smart watch2.0M/yr
- watches men1.8M/yr
- watch1.3M/yr
- fitness watch545K/yr
- watches493K/yr
- fitness tracker325K/yr
- digital watch338K/yr
- smartwatch252K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Watch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
will not reconnect
wont connect at all now despite being connected by Bluetooth to my phone
It then disconnected
Low quality
Cheap quality not worth the price
The build quality of this watch is poor
Won't charge, doesn't work
Wont hold charge
doesnt recharge
Screen breaks easily
Failed after 3 months
Stopped working few weeks after using it
Battery does not last long
It seems to have a very low battery life
Terrible battery
Love
Good value for money
Good Value
Excellent value for money
Fantastic quality
Good quality watch
THE WATCH WAS OF EXCELLENT QUALITY
long battery life
Battery life is amazing
Good battery
Works ok as a watch
The watch is fantastic
Great watch, easy to use
easy to put on
Easy to read
Easy to use
Return
2.4% Return rate 20% Fixable by listing
Stopped working
Doesnt work
none of the other functions either which made it pretty useless
will not reconnect
wont connect at all now despite being connected by Bluetooth to my phone
It then disconnected
Won't charge, doesn't work
Wont hold charge
doesnt recharge
Battery does not last long
It seems to have a very low battery life
Terrible battery
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Watch questions
Answered from the same tracked data.









