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Small Power Bank

Maybe

Returns run at only 1.4% of orders. But the top 5 brands take 95% of clicks, so Small Power Bank is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£369K/yr569K searches / yr
90-day growth
+25.9%search demand this quarter
Competition
61%top-5 click share · 9 brands · 27 sellers

Flapen Score

Small Power Bank against its category

The dotted line is the Electronics & Photo average. Past it, Small Power Bank is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Power Bank market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Power Bank 569K times last year and spent an estimated £369K. The top 5 brands take 95% of clicks. Demand peaks in May–Jul–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £369K a year.

Searches, last 12 months
569K
Growth, 90 days vs prior 90
+25.9%
Conversion, latest week
3.5%
Market size, estimated
£369Ka year
Peak month
July5.1× the quietest month
Top search term
anker nano power bank116K searches a year

02 · Price

A sale here is worth £18.65.

Listings sell for £18.65 on average, from £7.92 to £42.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £18.65 that is £14K to £19K a year per listing.

Average price
£18.65inside the $15 to $100 sweet spot
Price range
£7.92–£42.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£14K–£19K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #65 within Chargers. It carries 10,659 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#65in Chargers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,659per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Small Power Bank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£37K£55K£74K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

27

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

4%

  • Anker80%
  • INIU9%
  • charmast3%
  • HELLEE2%
  • YOBON2%
  • VEGER2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Small Power Bank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Small Power Bank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anker nano power bank116K/yr
  • mini power bank120K/yr
  • anker nano69K/yr
  • anker zolo power bank33K/yr
  • small portable charger30K/yr
  • mini portable charger29K/yr
  • anker zolo27K/yr
  • small battery pack21K/yr
  • anker 10000mah power bank15K/yr
  • anker power bank 10000mah15K/yr

Reviews and returns

What reviews say buyers love and hate about Small Power Bank

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging33%−0.04

Doesnt hold charge

not charging

Didn't charge

Durability9%−0.15

Didnt last

Broke after a month

Broken

Weight Heavy6%−0.01

It is a bit heavy

Heavy and bulky

heavier than I expected

Quality-Overall4%+1.20

Disappointing quality control from a brand I trusted

but anyway terrible product

Poor quality

Size-Overall4%+0.18

A little larger than expected

It's small

Not fit for use

Love

Charging36%−0.04

Charges well

Charges fast

Fast charger

Quality-Overall13%+1.20

Premium quality

Excellent Quality

The build quality is excellent

Value For Money6%+0.64

Value for money

Good for price

Good value for money

Portability6%+0.73

Great for travel

Nice and compact

Easy to carry

Ease Of Use4%+0.59

comes in handy

Very handy

Easy to use

Return

1.4% Return rate 11% Fixable by listing

Charging39%▇█▇▆▇▇

Doesnt hold charge

not charging

Didn't charge

Weight Heavy12%▅▆▅▇██

It is a bit heavy

Heavy and bulky

heavier than I expected

Size-Overall9%▇▆▇▇██

A little larger than expected

It's small

Not fit for use

Compatibility-Overall8%▇▆█▇▅▅
Functionality-Overall7%█▇██▆▇

Didnt work straight out of the box

Doesnt work properly

DIDN'T WORK

FAQ

Common Small Power Bank questions

Answered from the same tracked data.