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Small Portable Charger

Maybe

An estimated 1.3% of orders come back. But shoppers spend an estimated $67K a year here, so Small Portable Charger is a Maybe.

Flapen Score
54
54 / 100
Top 12% of 1,488 Electronics & Photo niches · +10 vs the category median of 44
Market size
£67K/yr173K searches / yr
90-day growth
+32.5%search demand this quarter
Competition
46%top-5 click share · 18 brands · 43 sellers

Flapen Score

Small Portable Charger against its category

The dotted line is the Electronics & Photo average. Past it, Small Portable Charger is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Portable Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Portable Charger 173K times last year and spent an estimated £67K. The top 5 brands take 75% of clicks. Demand peaks in Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+32.5%
Conversion, latest week
2.5%
Market size, estimated
£67Ka year
Peak month
May4.2× the quietest month
Top search term
mini portable charger29K searches a year

02 · Price

A sale here is worth £15.45.

Listings sell for £15.45 on average, from £7.92 to £33.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.45 that is £2K to £4K a year per listing.

Average price
£15.45inside the $15 to $100 sweet spot
Price range
£7.92–£33.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #98 within Chargers. It carries 8,224 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#98in Chargers
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,224per listing
Listings tracked
42

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
25 months

Products

Top Small Portable Charger products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 77%

Open market

21%

  • INIU32%
  • Anker26%
  • charmast8%
  • VEGER5%
  • IAIGG4%
  • HETP3%

Demand

Small Portable Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 4.2×

Search terms

Top Small Portable Charger search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mini portable charger29K/yr
  • portable charger mini10K/yr
  • iniu p50-e115K/yr
  • power bank mini15K/yr
  • portable charger small13K/yr
  • mini powerbank11K/yr
  • nano power bank10K/yr
  • smallest power bank10K/yr
  • mini power banks5K/yr
  • tiny power bank8K/yr

Reviews and returns

What reviews say buyers love and hate about Small Portable Charger

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Charging”
33%of negative reviews mention “Charging”
1.3%of orders come back
“Didn't charge”
A buyer, on “Charging”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Small Portable Charger questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data