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Small Portable Charger

Maybe

Returns run at only 1.3% of orders. But shoppers spend only $67K a year here, so Small Portable Charger is a Maybe.

Flapen Score
54
54 / 100
Top 12% of 1,488 Electronics & Photo niches · +10 vs the category median of 44
Market size
£67K/yr173K searches / yr
90-day growth
+32.5%search demand this quarter
Competition
46%top-5 click share · 18 brands · 43 sellers

Flapen Score

Small Portable Charger against its category

The dotted line is the Electronics & Photo average. Past it, Small Portable Charger is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Portable Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Portable Charger 173K times last year and spent an estimated £67K. The top 5 brands take 75% of clicks. Demand peaks in Apr–May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+32.5%
Conversion, latest week
2.5%
Market size, estimated
£67Ka year
Peak month
May4.2× the quietest month
Top search term
mini portable charger29K searches a year

02 · Price

A sale here is worth £15.45.

Listings sell for £15.45 on average, from £7.92 to £33.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.45 that is £2K to £4K a year per listing.

Average price
£15.45inside the $15 to $100 sweet spot
Price range
£7.92–£33.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #98 within Chargers. It carries 8,224 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#98in Chargers
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,224per listing
Listings tracked
42

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
25 months

Products

Top Small Portable Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 77%

Open market

21%

  • INIU32%
  • Anker26%
  • charmast8%
  • VEGER5%
  • IAIGG4%
  • HETP3%

Demand

Small Portable Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 4.2×

Search terms

Top Small Portable Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini portable charger29K/yr
  • portable charger mini10K/yr
  • iniu p50-e115K/yr
  • power bank mini15K/yr
  • portable charger small13K/yr
  • mini powerbank11K/yr
  • nano power bank10K/yr
  • smallest power bank10K/yr
  • mini power banks5K/yr
  • tiny power bank8K/yr

Reviews and returns

What reviews say buyers love and hate about Small Portable Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging33%−0.10

Didn't charge

Not charging

Charges slowly

Durability10%−0.15

Broke after a month

Does not last

Broke after one use

Quality-Overall5%+0.71

the cheaper it is the cheaper the quality

Rubbish product

Poor quality

Battery Life4%−0.01

Battery doesn't last long

Battery life is a bit short

Terrible battery life

Size-Overall4%+0.44

It's small

bit bigger

Not fit for purpose at all

Love

Charging34%−0.10

Charges fast

Fast Charger

Charges well

Quality-Overall10%+0.71

quality build is very good

Build quality feels solid

Excellent Product

Value For Money7%+0.76

Good value for money

Value for money

Good for price

Portability6%+0.71

Nice and compact

compact size

Easy to carry

Size-Overall5%+0.44

Nice and small

Convenient size

Excellent size

Return

1.3% Return rate 11% Fixable by listing

Charging41%██▇▇██

Didn't charge

Not charging

Charges slowly

Compatibility-Overall12%█▆▇▇▇▇

Non compatible

Issue when using with my iPhone

Not laptop compatible

Size-Overall10%▇▇▇▇█▇

It's small

bit bigger

Not fit for purpose at all

Weight Heavy7%▅▇▆▇█▇

Very heavy

heavier than I expected

Heavier than I thought it would be

Functionality-Overall7%█▆▇▇▆▆

Doesnt work properly

DIDN'T WORK

never worked

FAQ

Common Small Portable Charger questions

Answered from the same tracked data.