Skip to content

Skylight Frame

Fail

The top 5 brands take 100% of clicks, so Skylight Frame is a Fail.

Flapen Score
22
22 / 100
Ranks 1,475 of 1,488 Electronics & Photo niches · −22 vs the category median of 44
Market size
£82K/yr61K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
96%top-5 click share · 4 brands · 9 sellers

Flapen Score

Skylight Frame against its category

The dotted line is the Electronics & Photo average. Past it, Skylight Frame is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skylight Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skylight Frame 61K times last year and spent an estimated £82K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
0.6%
Market size, estimated
£82Ka year
Peak month
December7.9× the quietest month
Top search term
skylight54K searches a year

02 · Price

A sale here is worth £224.38.

Listings sell for £224.38 on average, from £25.30 to £439.34. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £224.38 that is £22K to £56K a year per listing.

Average price
£224.38above the $15 to $100 sweet spot
Price range
£25.30–£439.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£22K–£56K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Camera & Photo. It carries 6,881 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#162in Camera & Photo
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,881per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Skylight Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Skylight88%
  • SUPPOU4%
  • Teauliva4%
  • Herncptar4%
  • Open — no brand owns it (0%)

Demand

Skylight Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Skylight Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skylight54K/yr
  • skylite1K/yr
  • skylight projector2K/yr
  • blisslights1K/yr
  • blisslights sky lite823/yr
  • blisslights sky lite 2.0674/yr
  • sky lite726/yr

Reviews and returns

What reviews say buyers love and hate about Skylight Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.02

It's a very expensive calendar

if a little expensive

I was I totally hesitant about the cost

Software/Application17%−0.13

for anyone used to using iPhone or Android diaries it is useless

Always has app issues

Unfortunately, it's let down by the app, as most features are only available with a subscription

Brightness/Shine/Glow10%−0.03

It's a shame the lights were nice

as the star projector much too bright for eyes to even glance at

Durability10%−0.08

This broke down after just 14 months not at all happy wasted £290

Does not last very long

Sadly it only worked for a few months

Color9%−0.04

The colours are also less vivid

Can't change all the colours - Green Stars

It makes it seem like you can change all the colours - you can't

Love

Ease Of Use17%+1.32

Easy to use

Easy for multiple people to send to one frame

very easy to upload photos

Quality-Overall12%+0.77

Great quality gift

has a great quality finish

Excellent product

Value For Money11%−0.02

Excellent value for money

Good for the price

Definitely worth the price

Image/Picture Clarity9%+0.63

The picture quality on this is amazing

Great quality image too

Excellent quality pictures

Brightness/Shine/Glow9%−0.03

Love it nice ambient lighting

Great light show

Good night light

Return

3.6% Return rate 33% Fixable by listing

Functionality-Overall18%▅▄▇▇█▆

Secondly, not all photos upload

Size-Overall15%▆▆▇▅▁█
Connectivity-Overall9%█▆▄▃▆▄

Drops off the internet

It keeps disconnecting from the internet

Value For Money6%▃█▃█▁▇

It's a very expensive calendar

if a little expensive

I was I totally hesitant about the cost

Advertised Vs Actual Product6%▂▂▃▂█▁

FAQ

Common Skylight Frame questions

Answered from the same tracked data.