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Sky Box

Fail

Demand is soft, at -48.4% this quarter, so Sky Box is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£65K/yr59K searches / yr
90-day growth
-48.4%search demand this quarter
Competition
61%top-5 click share · 8 brands · 33 sellers

Flapen Score

Sky Box against its category

The dotted line is the Electronics & Photo average. Past it, Sky Box is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sky Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sky Box 59K times last year and spent an estimated £65K. The top 5 brands take 86% of clicks. Demand peaks in Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-48.4%
Conversion, latest week
1.7%
Market size, estimated
£65Ka year
Peak month
March1.8× the quietest month
Top search term
sky box39K searches a year

02 · Price

A sale here is worth £66.70.

Listings sell for £66.70 on average, from £8.07 to £126.64. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £66.70 that is £0 to £7K a year per listing.

Average price
£66.70inside the $15 to $100 sweet spot
Price range
£8.07–£126.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
7.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #125 within Home Cinema, TV & Video. It carries 780 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
37%
Out of stock, average day
9.7%
Average rank
#125in Home Cinema, TV & Video
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
780per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Sky Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

33

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

9%

  • Sky54%
  • SKY12%
  • Dynas8%
  • Manhattan7%
  • Generic5%
  • Q-View5%
  • Open — no brand owns it (2 brands, 9%)

Demand

Sky Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Sky Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sky box39K/yr
  • sky tv box8K/yr
  • sky hd box6K/yr
  • sky plus hd box4K/yr
  • new sky box3K/yr

Reviews and returns

What reviews say buyers love and hate about Sky Box

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
11%of negative reviews mention “Audio Quality”
7.1%of orders come back
“No sound”
A buyer, on “Audio Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sky Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data