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Single Extension Lead

Fail

Prices span $3.60–$13.12, mostly outside the sweet spot, so Single Extension Lead is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£139K/yr209K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
55%top-5 click share · 13 brands · 51 sellers

Flapen Score

Single Extension Lead against its category

The dotted line is the Electronics & Photo average. Past it, Single Extension Lead is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Extension Lead 209K times last year and spent an estimated £139K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
8.9%
Market size, estimated
£139Ka year
Peak month
December2.0× the quietest month
Top search term
single socket extension lead33K searches a year

02 · Price

A sale here is worth £7.46.

Listings sell for £7.46 on average, from £3.60 to £13.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.46 that is £4K to £6K a year per listing.

Average price
£7.46under the $15 to $100 sweet spot
Price range
£3.60–£13.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #121 within Power Accessories. It carries 1,460 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
17.7%
Average rank
#121in Power Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,460per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Single Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

51

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

16%

  • PRO ELEC44%
  • LIPWEL16%
  • Generic7%
  • Masterplug7%
  • FOXNSK5%
  • Benross4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Single Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Single Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single socket extension lead33K/yr
  • single extension lead35K/yr
  • single plug extension lead34K/yr
  • 1 gang extension lead18K/yr
  • single extension lead 2m12K/yr
  • extension lead single8K/yr
  • extension lead single socket7K/yr
  • 1 plug extension lead7K/yr
  • single gang extension lead6K/yr
  • one plug extension lead7K/yr

Reviews and returns

What reviews say buyers love and hate about Single Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug18%−0.10

that it doesn't have a sealed plug

What you get is a plug you CANNOT unscrew

found it smouldering in the socket yesterday lucky I was home or this couldve burnt my house down

Size-Overall16%−0.04

Too short

Much shorter than 2 meters

It is almost 6 inches short

Advertised Vs Actual Product14%+0.23

Misleading

Not like photo

Not as described

Add-Ons/Attachments14%−0.04

Extension plug short

Cheap extension lead

no mounting points on the rear of the extension

Value For Money5%+0.78

Ridiculous price, I just bought as they insisted on this brand

Love

Advertised Vs Actual Product21%+0.23

As advertised

Works as it should

As expected

Quality-Overall20%+2.01

Extremely good quality

This product is well made

Very well made

Value For Money16%+0.78

Excellent Value

Excellent for the money

Great value

Add-Ons/Attachments9%−0.04

Good single extension

Single extension that does the job really well

Good extension

Socket/Port/Plug6%−0.10

I had no issues with the socket itself or the plug fitting securely

The plug fits very securely into socket

These are great, one socket and white

Return

0.9% Return rate 57% Fixable by listing

Size-Overall37%▅▆▆█▆█

Too short

Much shorter than 2 meters

It is almost 6 inches short

Advertised Vs Actual Product10%▄▄█▄▆█

Misleading

Not like photo

Not as described

Socket/Port/Plug10%▅▃█▄▅▂

that it doesn't have a sealed plug

What you get is a plug you CANNOT unscrew

found it smouldering in the socket yesterday lucky I was home or this couldve burnt my house down

Functionality-Overall9%▂██▆▅▆
Compatibility-Overall5%▇▇▁█▄▄

It is therefore not suitable for the intended purpose

FAQ

Common Single Extension Lead questions

Answered from the same tracked data.