Shotgun Microphone

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.

Searches, last 12 months

272K

Growth, 90 days vs prior 90

-26.3%

Conversion, latest week

1.7%

Market size, estimated

£450Ka year

Peak month

December2.2× the quietest month

Top search term

rode mic114K searches a year

Listings sell for £95.95 on average, from £15.35 to £194.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £95.95 that is £10K to £24K a year per listing.

Average price

£95.95inside the $15 to $100 sweet spot

Price range

£15.35–£194.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£10K–£24K

Returns

4.4%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Camera & Photo. It carries 2,365 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Camera & Photo

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,365per listing

Listings tracked

27

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months