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Shotgun Microphone

Fail

The top 5 brands take 100% of clicks, so Shotgun Microphone is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£450K/yr272K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
52%top-5 click share · 5 brands · 112 sellers

Flapen Score

Shotgun Microphone against its category

The dotted line is the Electronics & Photo average. Past it, Shotgun Microphone is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shotgun Microphone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shotgun Microphone 272K times last year and spent an estimated £450K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £450K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
1.7%
Market size, estimated
£450Ka year
Peak month
December2.2× the quietest month
Top search term
rode mic114K searches a year

02 · Price

A sale here is worth £95.95.

Listings sell for £95.95 on average, from £15.35 to £194.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £95.95 that is £10K to £24K a year per listing.

Average price
£95.95inside the $15 to $100 sweet spot
Price range
£15.35–£194.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£10K–£24K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Camera & Photo. It carries 2,365 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Camera & Photo
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,365per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Shotgun Microphone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£72K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

0%

  • RØDE82%
  • DJI7%
  • Sennheiser6%
  • Movo4%
  • BOYA1%

Demand

Shotgun Microphone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Shotgun Microphone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rode mic114K/yr
  • rode43K/yr
  • rode microphone50K/yr
  • shotgun mic28K/yr
  • shotgun microphone9K/yr
  • rode shotgun mic7K/yr
  • rhode microphones7K/yr
  • rhode mic4K/yr
  • microphone rode3K/yr
  • rode mics2K/yr

Reviews and returns

What reviews say buyers love and hate about Shotgun Microphone

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Microphone22%−0.05

Mic does not turn off

But this mic is a defo

was told that it was a fault with the microphone

Audio Quality7%+1.30

Audio quality is bog standard though

Very low sound quality

Audio output was also lower than expected

Value For Money7%+0.39

cheaper

Not happy, £60 down the drain

not at all worth the money

Quality-Overall7%+1.81

Disappointed with the condition and quality control

Not top quality

Cheap alternative, low quality

Functionality-Overall6%−0.11

Doesnt work

they don't work properly

despite following the setup instructions it just didnt work for us

Love

Quality-Overall19%+1.81

sturdy build quality

Amazing quality

The build quality feels great

Audio Quality18%+1.30

Great audio

the sound is crystal clear

The audio quality is outstanding – crisp, clear, and easily good enough for broadcast use

Microphone18%−0.05

build quality of the microphone itself is outstanding

Perfect mic for price range

Brilliant microphone

Value For Money9%+0.39

Great price

Worth the money

Excellent value for money

Compatibility-Overall4%

how compatible they are

No complaints, pairs well with the Røde AI-1

Paired it with my Samsung tablet which worked perfectly

Return

4.4% Return rate 3% Fixable by listing

Compatibility-Overall20%█▇▆█▆▅

when it comes to compatibility this thing doesn't play ball with anything

Doesnt work direct with iPhone

I just misunderstood that this alone can not be used with a phone

Microphone18%▅█▆▇█▇

Mic does not turn off

But this mic is a defo

was told that it was a fault with the microphone

Audio Quality11%▆▇▆▅▆█

Audio quality is bog standard though

Very low sound quality

Audio output was also lower than expected

Connectivity-Overall10%▇▆▇▆█▆
Functionality-Overall8%▇▆▅██▆

Doesnt work

they don't work properly

despite following the setup instructions it just didnt work for us

FAQ

Common Shotgun Microphone questions

Answered from the same tracked data.