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Shisha Flavour

Fail

The top 5 brands take 100% of clicks, so Shisha Flavour is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£43K/yr142K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
91%top-5 click share · 4 brands · 4 sellers

Flapen Score

Shisha Flavour against its category

The dotted line is the Electronics & Photo average. Past it, Shisha Flavour is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shisha Flavour market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shisha Flavour 142K times last year and spent an estimated £43K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
2.5%
Market size, estimated
£43Ka year
Peak month
August1.7× the quietest month
Top search term
shisha flavour79K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £8.37 to £19.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £12.32 that is £1K to £3K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£8.37–£19.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #4 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 133 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#4in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.79 starsAmazon United Kingdom average 4.36 stars
Average reviews
133per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Shisha Flavour products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Al Qaisar48%
  • Xagi33%
  • tricase14%
  • Mufasa6%

Demand

Shisha Flavour search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Shisha Flavour search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shisha flavour79K/yr
  • shisha tobacco17K/yr
  • shisha flavours15K/yr
  • hookah flavours10K/yr
  • al fakher shisha flavour6K/yr
  • hookah tobacco4K/yr
  • shisha flavour tobacco4K/yr
  • shisha flavour al fakher4K/yr
  • shisha tobacco flavours2K/yr
  • hookah shisha flavours1K/yr

Reviews and returns

What reviews say buyers love and hate about Shisha Flavour

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.56

the tobacco quality is far below expectations

Taste-Overall50%−0.56

taste nothing like bubble gum

Love

Smell50%+4.08

Good quality smells good flavour

Thickness50%+0.82

Tastes good and extremely thick smoke

Return

1.1% Return rate 33% Fixable by listing

Quality-Overall33%▁▃▅█▁▁

the tobacco quality is far below expectations

Advertised Vs Actual Product25%▁█▁▁▁▁
Leak-Proof17%▁▁▁▁▁█
Product Condition17%▁▁▁▁█▁
Size-Overall8%▁▁█▁▁▁

FAQ

Common Shisha Flavour questions

Answered from the same tracked data.