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Shisha

Fail

The top 5 brands take 100% of clicks, so Shisha is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£117K/yr524K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
84%top-5 click share · 4 brands · 6 sellers

Flapen Score

Shisha against its category

The dotted line is the Electronics & Photo average. Past it, Shisha is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shisha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shisha 524K times last year and spent an estimated £117K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
0.8%
Market size, estimated
£117Ka year
Peak month
August1.5× the quietest month
Top search term
shisha209K searches a year

02 · Price

A sale here is worth £29.74.

Listings sell for £29.74 on average, from £9.87 to £67.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £29.74 that is £3K to £7K a year per listing.

Average price
£29.74inside the $15 to $100 sweet spot
Price range
£9.87–£67.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 106 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
78%
Out of stock, average day
20.9%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
106per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Shisha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Kiseely66%
  • SHINE22%
  • M. ROSENFELD9%
  • 320º3%

Demand

Shisha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Shisha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shisha209K/yr
  • shisha pipe54K/yr
  • hookah54K/yr
  • shisha shisha54K/yr
  • shisha hookah39K/yr
  • hookah shisha set38K/yr
  • shisha set14K/yr
  • portable shisha14K/yr
  • hooka11K/yr
  • sheesha7K/yr

Reviews and returns

What reviews say buyers love and hate about Shisha

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.80

Rubbish

Love

Quality-Overall56%−0.80

Great Quality

Good quality for the price

Great quality from a well known brand

Advertised Vs Actual Product13%+1.43

Exactly as display

Strength13%+1.43

Very solid and beautiful product

Assembly/Installation6%+0.68

easy to set up

Portability6%+0.68

Portable and convenient

Return

5.1% Return rate 49% Fixable by listing

Size-Overall26%▆▁▃▄▅█
Functionality-Overall17%▁▁▄▅█▆
Color13%█▁▃▃▁▂
Quality-Overall7%▁█▁▁▁▂

Rubbish

Defective Material/Parts7%▁▁▆█▁▁

FAQ

Common Shisha questions

Answered from the same tracked data.