Shisha
brand-locked demand (top 5 brands take 100% of clicks) — Shisha doesn't clear our bar today.
Flapen Score
Is Shisha profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shisha is a £117K/yr Amazon United Kingdom market (524K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 38/100.
Shisha: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +14.3% over the last 90 days and 0.8% of searches end in a purchase.
£117K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 9 products
Top Shisha products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Black OS1)
- Price
- £36.32
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (White OS1)
- Price
- £31.74
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
M. ROSENFELD Shisha Set Complete Wolf One with Unique Air Flow through 3 Elegant Wolf Heads Made of Copper Special Aluminium Shisha Set for People with Taste 85 cm UK
- Price
- £67.50
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 2y ago
SHISHAS SMOKING NICOTINE FREE -HOOKAH PIPES SMALL 30CM HEIGHT AND 1 HOSE SHISHA PUFFS - COLOR MAY VARY (Assorted) (DESIGN-146)
- Price
- £10.62
- Rating
- 3.8/5
- Reviews
- 341
- Age
- 8y ago
Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Blue OS1)
- Price
- £33.52
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Trending
90-day click momentumKiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Black OS1)
- Price
- £36.32
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Blue OS1)
- Price
- £33.52
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
320 Shisha Hookah Large Storage Travel Bag Carry Case Backpack - 14 Compartments
- Price
- £32.80
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 4y ago
M. ROSENFELD Shisha Set Complete Wolf One with Unique Air Flow through 3 Elegant Wolf Heads Made of Copper Special Aluminium Shisha Set for People with Taste 85 cm UK
- Price
- £67.50
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 2y ago
Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (White OS1)
- Price
- £31.74
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Newest
by launch dateKiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Black OS1)
- Price
- £36.32
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (White OS1)
- Price
- £31.74
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
Kiseely Hookah Complete Set with 4 Hose 22 Large Shisha Kit for Up to 4 Persons with Everything Included Ceramic Bowl | Premium Hose | Beautiful Glass Vase (Blue OS1)
- Price
- £33.52
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 1y ago
M. ROSENFELD Shisha Set Complete Wolf One with Unique Air Flow through 3 Elegant Wolf Heads Made of Copper Special Aluminium Shisha Set for People with Taste 85 cm UK
- Price
- £67.50
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 2y ago
320 Shisha Hookah Large Storage Travel Bag Carry Case Backpack - 14 Compartments
- Price
- £32.80
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Kiseely66%
- SHINE22%
- M. ROSENFELD9%
- 320º3%
Shisha demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 1.5×
Top Shisha search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shisha209K/yr
- shisha pipe54K/yr
- hookah54K/yr
- shisha shisha54K/yr
- shisha hookah39K/yr
- hookah shisha set38K/yr
- shisha set14K/yr
- portable shisha14K/yr
- hooka11K/yr
- sheesha7K/yr
What reviews say buyers love and hate about Shisha
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Great Quality”
“Exactly as display”
“Very solid and beautiful product”
“easy to set up”
“Portable and convenient”
What buyers complain about
100% of reviews“Rubbish”
Shisha return rate & reasons
Why buyers send it back, as a share of all return requests.
5.1%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shisha questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
