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Selfie Stick

Fail

The top 5 products take 76% of clicks, so Selfie Stick is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£674K/yr955K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
76%top-5 click share · 10 brands · 16 sellers

Flapen Score

Selfie Stick against its category

The dotted line is the Electronics & Photo average. Past it, Selfie Stick is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Selfie Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Selfie Stick 955K times last year and spent an estimated £674K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 955K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £674K a year.

Searches, last 12 months
955K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
7.0%
Market size, estimated
£674Ka year
Peak month
August1.4× the quietest month
Top search term
selfie stick474K searches a year

02 · Price

A sale here is worth £10.15.

Listings sell for £10.15 on average, from £5.63 to £18.15. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £10.15 that is £30K to £41K a year per listing.

Average price
£10.15under the $15 to $100 sweet spot
Price range
£5.63–£18.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£41K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #9 within Photo & Video Accessories. It carries 10,552 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#9in Photo & Video Accessories
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,552per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Selfie Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£67K£135K£202K£270K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • SelfieShow47%
  • RISEOFLE24%
  • Pnitri9%
  • colorlizard5%
  • kzomKzoo4%
  • ATUMTEK2%
  • Open — no brand owns it (4 brands, 9%)

Demand

Selfie Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Selfie Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • selfie stick474K/yr
  • selfie stick for iphone198K/yr
  • selfie stick tripod86K/yr
  • selfie stick samsung48K/yr
  • selfie tripod15K/yr
  • phone stick13K/yr
  • iphone selfie stick14K/yr
  • tripod selfie stick11K/yr
  • phone selfie stick11K/yr
  • camera stick11K/yr

Reviews and returns

What reviews say buyers love and hate about Selfie Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.12

Not sturdy

Not that strong

Bit flimsy

Quality-Overall14%+0.33

feels extremely low quality

Cheap quality

Awful quality

Durability13%−0.17

Breaks easily

doesn't last

Broken

Size-Overall4%

Small

not fit for purpose

Really big

Advertised Vs Actual Product3%

Not like the picture

The picture is very misleading

Not as advertised

Love

Quality-Overall19%+0.33

Amazing quality

Good quality and reliable

It feels well made

Value For Money17%+1.38

Great value

Excellent value for money

Great deal

Ease Of Use10%+1.24

easy to handle

Easy to Use

Its easy to carry around

Strength10%−0.12

Tripod is sturdy

Nice and strong

sturdy stand

Advertised Vs Actual Product6%

Exactly as described

Just what I needed

Better than expected

Return

2.2% Return rate 30% Fixable by listing

Size-Overall23%██████

Small

not fit for purpose

Really big

Defective Material/Parts10%██▇▆▆▆
Strength10%▆██▇▇▇

Not sturdy

Not that strong

Bit flimsy

Quality-Overall7%▆▇▇█▇▆

feels extremely low quality

Cheap quality

Awful quality

Functionality-Overall7%▇▅▆▆▇█

Defeats the whole purpose

Didnt turn on

one of the lights does not work

FAQ

Common Selfie Stick questions

Answered from the same tracked data.