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Selfie Stick

a concentrated shelf (top 5 take 76% of clicks) — Selfie Stick doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 67Growth 38Conversion 75Competition 20Returns 70Price range 25Avg price 35Brand share 27Review moat 21Quality gap 78
This niche Category average

Is Selfie Stick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Selfie Stick is a £674K/yr Amazon United Kingdom market (955K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.

Selfie Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.7% over the last 90 days and 7.0% of searches end in a purchase.

£674K

revenue / yr

Units sold / yr80K
Search volume / yr+10.7%955K
Conversion rate7.0%
Avg price£10.15

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 16
Top-5 product click share76%
Open market11%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews10,552

Top Selfie Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£67K£135K£202K£270K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • SelfieShow47%
  • RISEOFLE24%
  • Pnitri9%
  • colorlizard5%
  • kzomKzoo4%
  • ATUMTEK2%
  • Open — no brand owns it (4 brands, 9%)

Selfie Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume955KCVR7.0%Products13Brands10Top 5 Brands89%OOS Rate9.1%Rating4.3★Reviews10,552Avg BSR#9
25K15KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Selfie Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • selfie stick474K/yr
  • selfie stick for iphone198K/yr
  • selfie stick tripod86K/yr
  • selfie stick samsung48K/yr
  • selfie tripod15K/yr
  • phone stick13K/yr
  • iphone selfie stick14K/yr
  • tripod selfie stick11K/yr
  • phone selfie stick11K/yr
  • camera stick11K/yr

What reviews say buyers love and hate about Selfie Stick

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall19%

Amazing quality

Value For Money17%

Great value

Ease Of Use10%

easy to handle

Strength10%

Tripod is sturdy

Advertised Vs Actual Product6%

Exactly as described

What buyers complain about

66% of reviews
Strength20%

Not sturdy

Quality-Overall14%

feels extremely low quality

Durability13%

Breaks easily

Size-Overall4%

Small

Advertised Vs Actual Product3%

Not like the picture

Selfie Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Defective Material/Parts
10%
3Strength
10%
4Quality-Overall
7%
5Functionality-Overall
7%

Common Selfie Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Selfie Stick 48/100 on Amazon United Kingdom — Skip it. The niche generates £674K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +10.7% over the last 90 days.
Search demand for Selfie Stick on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.