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Selfie Light

Maybe

Buyers convert on 8.3% of searches. But demand is soft, at -37.6% this quarter, so Selfie Light is a Maybe.

Flapen Score
57
57 / 100
Top 7% of 1,488 Electronics & Photo niches · +13 vs the category median of 44
Market size
£481K/yr485K searches / yr
90-day growth
-37.6%search demand this quarter
Competition
52%top-5 click share · 23 brands · 38 sellers

Flapen Score

Selfie Light against its category

The dotted line is the Electronics & Photo average. Past it, Selfie Light is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Selfie Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Selfie Light 485K times last year and spent an estimated £481K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 485K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £481K a year.

Searches, last 12 months
485K
Growth, 90 days vs prior 90
-37.6%
Conversion, latest week
8.3%
Market size, estimated
£481Ka year
Peak month
December2.1× the quietest month
Top search term
selfie light105K searches a year

02 · Price

A sale here is worth £11.95.

Listings sell for £11.95 on average, from £5.04 to £23.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.95 that is £9K to £12K a year per listing.

Average price
£11.95under the $15 to $100 sweet spot
Price range
£5.04–£23.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #26 within Camera & Photo. It carries 1,288 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
5.9%
Average rank
#26in Camera & Photo
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,288per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Selfie Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£39K£58K£77K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

38

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

52%

Top 20: 91%

Open market

33%

  • Efilerup19%
  • ALTSON15%
  • DUIDESHI12%
  • Cyowoyre9%
  • WINDESHI6%
  • RealPlus6%

Demand

Selfie Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Selfie Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • selfie light105K/yr
  • phone light75K/yr
  • ring light for phone60K/yr
  • phone ring light46K/yr
  • selfie light for phone32K/yr
  • phone light clip on27K/yr
  • light for phone21K/yr
  • iphone light13K/yr
  • selfie light for iphone14K/yr
  • iphone ring light11K/yr

Reviews and returns

What reviews say buyers love and hate about Selfie Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.13

it has broken

Broke in 2 months

It broke within a week

Quality-Overall10%−0.05

Poor quality

The construction is not the highest quality

cheaply made

Battery Life9%−0.07

Runs out of power in very little time

Poor battery life

battery doesnt last very long

Charging8%−0.09

will not charge or work of the charger

Didn't charge and couldn't turn on

Not holding charge

Functionality-Overall6%−0.07

it doesnt make any difference

Didnt work

Unfortunately the light ring didnt work

Love

Brightness/Shine/Glow23%+0.99

lighting is perfect

The brightness is good

Nice and bright

Quality-Overall11%−0.05

Amazing quality

The build quality is good for its size

The quality of light is great

Value For Money10%+0.71

Fair price

Excellent value for money

not expensive

Ease Of Use7%+0.85

Easy to use

Easy to fix

this is a really handy option

Battery Life5%−0.07

battery is pretty good

Great battery life

long battery life

Return

1.8% Return rate 22% Fixable by listing

Brightness/Shine/Glow20%▇▅▆▇▇█

Would like if the light could go slightly brighter

not really bright enough for the job sadly

Not bright enough

Size-Overall18%▇▅▇▇█▆

Not fit for purpose

Very small

This light is small

Functionality-Overall12%██▆▄▅▅

it doesnt make any difference

Didnt work

Unfortunately the light ring didnt work

Quality-Overall6%▆▅▅█▇▆

Poor quality

The construction is not the highest quality

cheaply made

Defective Material/Parts6%▅▇▆██▇

FAQ

Common Selfie Light questions

Answered from the same tracked data.