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Screen Cleaner

Fail

The top 5 brands take 100% of clicks, so Screen Cleaner is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£606K/yr517K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
82%top-5 click share · 5 brands · 15 sellers

Flapen Score

Screen Cleaner against its category

The dotted line is the Electronics & Photo average. Past it, Screen Cleaner is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Screen Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Screen Cleaner 517K times last year and spent an estimated £606K. All 5 brands take every click. Demand peaks in Apr–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £606K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
15.5%
Market size, estimated
£606Ka year
Peak month
April1.8× the quietest month
Top search term
screen cleaner166K searches a year

02 · Price

A sale here is worth £7.56.

Listings sell for £7.56 on average, from £3.34 to £10.87. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £7.56 that is £38K to £45K a year per listing.

Average price
£7.56under the $15 to $100 sweet spot
Price range
£3.34–£10.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£38K–£45K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #4 within Home Cinema, TV & Video. It carries 12,269 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
16.6%
Average rank
#4in Home Cinema, TV & Video
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,269per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Screen Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£61K£121K£182K£242K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • iO CLEAN39%
  • Betron27%
  • Hi-Rez15%
  • IT Dusters12%
  • Ecomoist7%

Demand

Screen Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Apr, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Screen Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • screen cleaner166K/yr
  • tv screen cleaner94K/yr
  • tv cleaner37K/yr
  • laptop screen cleaner36K/yr
  • screen cleaner spray30K/yr
  • monitor cleaner19K/yr
  • tv cleaner spray and cloth12K/yr
  • oled screen cleaner16K/yr
  • phone screen cleaner18K/yr
  • computer screen cleaner14K/yr

Reviews and returns

What reviews say buyers love and hate about Screen Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning15%+1.50

This cleaner is awful

it made a mess of it terrible stuff

my screen is still not clean

Quality-Overall14%−0.01

Bad quality

Absolute garbage

cheap junk

Functionality-Overall12%−0.09

Doesn't do the job

Doesn't work

The first spray head wasn't working

Value For Money10%+0.56

Price is expensive

A touch on the expensive side

a little on the pricey side

Durability8%−0.06

It broke after no more than about 10 squirts of the bottle

Broke after a a week

bottle broke after one use

Love

Ease Of Cleaning33%+1.50

cleans really well

Cleans great

Great cleaning and easy to use

Quality-Overall22%−0.01

This product performs exceptionally well

Excellent Product

Good Product Good Price

Value For Money11%+0.56

Good value for money

Value for money

Fair price

Advertised Vs Actual Product9%+0.79

As advertised

Just what I wanted

As described

Ease Of Use6%+0.77

Easy to Use

made life so much easier

The gun is easy to use

Return

0.3% Return rate 16% Fixable by listing

Quality-Overall24%▆▂▁▃█▂

Bad quality

Absolute garbage

cheap junk

Functionality-Overall22%▂█▇▆▅▇

Doesn't do the job

Doesn't work

The first spray head wasn't working

Size-Overall10%▃▁▄▆▂█

Clearly not fit for purpose

Small

A larger than expected bottle of cleaning fluid

Compatibility-Overall7%▄█▁▁▁▄
Ease Of Cleaning6%▁▁▁█▃█

This cleaner is awful

it made a mess of it terrible stuff

my screen is still not clean

FAQ

Common Screen Cleaner questions

Answered from the same tracked data.