Sat Nav
MaybeThe products selling today average only 3.7★. But returns run at 6.8% of orders, so Sat Nav is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 1,488 Electronics & Photo niches · +15 vs the category median of 4459
- Market size
- £1.1M/yr772K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 28%top-5 click share · 27 brands · 218 sellers
Flapen Score
Sat Nav against its category
The dotted line is the Electronics & Photo average. Past it, Sat Nav is stronger. Inside it, weaker.
Market
The Sat Nav market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sat Nav 772K times last year and spent an estimated £1.1M. The top 5 brands take 70% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 772K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £1.1Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- sat nav230K searches a year
02 · Price
A sale here is worth £83.23.
Listings sell for £83.23 on average, from £23.22 to £318.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £83.23 that is £8K to £21K a year per listing.
- Average price
- £83.23inside the $15 to $100 sweet spot
- Price range
- £23.22–£318.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £8K–£21K
- Returns
- 6.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #62 within Car & Vehicle Electronics. It carries 406 reviews at 3.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 96%
- Out of stock, average day
- 37.4%
- Average rank
- #62in Car & Vehicle Electronics
- Average rating
- 3.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 406per listing
- Listings tracked
- 72
04 · Newcomers
Amazon counts 10 of last year's 43 launches as successful.
43 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 43
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Sat Nav products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TomTom Car Sat Nav GO Classic 2nd (6 inch with Traffic information speed cam alert trial Europe Map updates included updates via WiFi Moving Lane Guidance integrated reversible mount)
- Price
- £102.52
- Rating
- 4.3/5
- Reviews
- 1,920
- Age
- 1y ago

TomTom Car Sat Nav GO Classic Lite (5 Inch with Traffic Information and Speed Cam Alert Trial Europe Map Updates Included Updates via WiFi Integrated Reversible Mount)
- Price
- £70.85
- Rating
- 4.3/5
- Reviews
- 1,920
- Age
- 1y ago

TomTom Truck Sat Nav GO Professional 2nd generation (6 Capacitive Touchscreen with Europe Maps and Real-Time Traffic Information Designed for Truck Lorry Coach Bus and Large Vehicles)
- Price
- £183.01
- Rating
- 4.2/5
- Reviews
- 667
- Age
- 1y ago

Wireless CarPlay Android Auto Screen for Car 7 HD Touch Screen for Apple CarPlay Car Stereo Portable Live Navigation Mirror Link Music Video Player Siri/AirPlay/AUX
- Price
- £31.06
- Rating
- 4.2/5
- Reviews
- 383
- Age
- 2y ago

TomTom Car Sat Nav GO Advanced (6 Inch with Traffic Information Speed Cam Alert Trial World Map Updates Included Updates via WiFi Moving Lane Guidance Visual Cues Integrated Reversible Mount)
- Price
- £109.42
- Rating
- 4.0/5
- Reviews
- 428
- Age
- 1y ago
Trending
90-day click momentum
Truck Sat Nav for UK & Europe 9 Inch GPS Navigation with Custom Truck Routing 2026 Maps Free Lifetime Updates Speed Camera Alerts & Full UK Postcode Search
- Price
- £66.73
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 3mo ago

7 GPS Navigator for Car Truck RV Car GPS Navigation System with 2026 Maps Sat Nav Lifetime Free Updates Voice Guidance Speed Camera Notifications Lane Guidance Assist POI Search
- Price
- £49.18
- Rating
- 3.5/5
- Reviews
- 14
- Age
- 4mo ago

IGEAIIE 7 Inch Sat Nav for Car & HGV Truck Navagation HD GPS System with UK & Europe Maps 2026 Lifetime Free Updates Postcode Search Voice Guidance Speed Camera Alerts & POI
- Price
- £55.05
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 3mo ago

5 inch GPS Navigator Sat Nav for Car Truck with UK Europe Maps Lifetime Free Updates Support Postcode Search and Voice Guidance
- Price
- £54.75
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 4mo ago

Alltolink 7 inch Wireless Apple Carplay & Android Auto Car Play Screen Portable Car Tablet Smart Screen with Voice Control Support Mirror Link GPS Control for Most Vehicles
- Price
- £31.92
- Rating
- 4.3/5
- Reviews
- 457
- Age
- 9mo ago
Newest
by launch date
Truck Sat Nav for UK & Europe 9 Inch GPS Navigation with Custom Truck Routing 2026 Maps Free Lifetime Updates Speed Camera Alerts & Full UK Postcode Search
- Price
- £66.73
- Rating
- 3.3/5
- Reviews
- 6
- Age
- 3mo ago

IGEAIIE 7 Inch Sat Nav for Car & HGV Truck Navagation HD GPS System with UK & Europe Maps 2026 Lifetime Free Updates Postcode Search Voice Guidance Speed Camera Alerts & POI
- Price
- £55.05
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 3mo ago

7 GPS Navigator for Car Truck RV Car GPS Navigation System with 2026 Maps Sat Nav Lifetime Free Updates Voice Guidance Speed Camera Notifications Lane Guidance Assist POI Search
- Price
- £49.18
- Rating
- 3.5/5
- Reviews
- 14
- Age
- 4mo ago

5 inch GPS Navigator Sat Nav for Car Truck with UK Europe Maps Lifetime Free Updates Support Postcode Search and Voice Guidance
- Price
- £54.75
- Rating
- 2.9/5
- Reviews
- 3
- Age
- 4mo ago

7 inch Sat Nav Car GPS Navigation System for Trucks with UK and Europe Maps Lifetime Free Updates Support Postcode Search and Voice Guidance Speed Camera Alert Lane Guidance Assist POI
- Price
- £59.27
- Rating
- 3.3/5
- Reviews
- 16
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
27 rising
Sellers
218
Top-5 brand share
70%
Top 20: 96%
Top-5 click share
28%
Top 20: 60%
Open market
26%
- TomTom46%
- Garmin9%
- Vutlace6%
- Aonerex5%
- Navmoir4%
- IGEAIIE4%
Demand
Sat Nav search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Sat Nav search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sat nav230K/yr
- sat navs for cars uk 202642K/yr
- tom tom sat nav uk60K/yr
- tomtom sat nav57K/yr
- hgv sat nav trucks46K/yr
- satnav45K/yr
- garmin sat nav36K/yr
- tomtom37K/yr
- sat nav for cars34K/yr
- satnav for cars uk 202613K/yr
Reviews and returns
What reviews say buyers love and hate about Sat Nav
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
losing connection quite often
Constantly disconnecting
Connectivity is not good
Didnt work
it would not turn on
Didnt work well
Absolute garbage
Spend a bit more money on quality
Bad quality
Broke soon
Broken
Broke after six months
Poor navigation
Kept losing GPS signal
no way to select gps coordinates
Love
Good for the price
Good value for money
Definitely worth the price
Good quality
build quality seems very good
Build quality feels solid
It was easy to mount
Ease of set up
Ease of installation
easy to operate
Easy to use
easy to read at a glance
this GPS offers excellent value
Navigation is good
I especially love having hands-free navigation, calls, and music all in one place
Return
6.8% Return rate 13% Fixable by listing
losing connection quite often
Constantly disconnecting
Connectivity is not good
Didnt work
it would not turn on
Didnt work well
Poor navigation
Kept losing GPS signal
no way to select gps coordinates
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sat Nav questions
Answered from the same tracked data.









