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Sat Nav

Maybe

The products selling today average only 3.7★. But returns run at 6.8% of orders, so Sat Nav is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 1,488 Electronics & Photo niches · +15 vs the category median of 44
Market size
£1.1M/yr772K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
28%top-5 click share · 27 brands · 218 sellers

Flapen Score

Sat Nav against its category

The dotted line is the Electronics & Photo average. Past it, Sat Nav is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sat Nav market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sat Nav 772K times last year and spent an estimated £1.1M. The top 5 brands take 70% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
772K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
1.8%
Market size, estimated
£1.1Ma year
Peak month
November1.5× the quietest month
Top search term
sat nav230K searches a year

02 · Price

A sale here is worth £83.23.

Listings sell for £83.23 on average, from £23.22 to £318.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £83.23 that is £8K to £21K a year per listing.

Average price
£83.23inside the $15 to $100 sweet spot
Price range
£23.22–£318.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£8K–£21K
Returns
6.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #62 within Car & Vehicle Electronics. It carries 406 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
37.4%
Average rank
#62in Car & Vehicle Electronics
Average rating
3.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
406per listing
Listings tracked
72

04 · Newcomers

Amazon counts 10 of last year's 43 launches as successful.

43 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
10Amazon's first-year sales bar
Average brand age
31 months

Products

Top Sat Nav products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£34K£68K£102K£136K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

218

Top-5 brand share

70%

Top 20: 96%

Top-5 click share

28%

Top 20: 60%

Open market

26%

  • TomTom46%
  • Garmin9%
  • Vutlace6%
  • Aonerex5%
  • Navmoir4%
  • IGEAIIE4%

Demand

Sat Nav search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sat Nav search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sat nav230K/yr
  • sat navs for cars uk 202642K/yr
  • tom tom sat nav uk60K/yr
  • tomtom sat nav57K/yr
  • hgv sat nav trucks46K/yr
  • satnav45K/yr
  • garmin sat nav36K/yr
  • tomtom37K/yr
  • sat nav for cars34K/yr
  • satnav for cars uk 202613K/yr

Reviews and returns

What reviews say buyers love and hate about Sat Nav

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall11%−0.05

losing connection quite often

Constantly disconnecting

Connectivity is not good

Functionality-Overall7%−0.14

Didnt work

it would not turn on

Didnt work well

Quality-Overall6%+0.53

Absolute garbage

Spend a bit more money on quality

Bad quality

Durability6%−0.11

Broke soon

Broken

Broke after six months

GPS6%−0.04

Poor navigation

Kept losing GPS signal

no way to select gps coordinates

Love

Value For Money14%+1.09

Good for the price

Good value for money

Definitely worth the price

Quality-Overall14%+0.53

Good quality

build quality seems very good

Build quality feels solid

Assembly/Installation13%+1.37

It was easy to mount

Ease of set up

Ease of installation

Ease Of Use8%+0.38

easy to operate

Easy to use

easy to read at a glance

GPS8%−0.04

this GPS offers excellent value

Navigation is good

I especially love having hands-free navigation, calls, and music all in one place

Return

6.8% Return rate 13% Fixable by listing

Connectivity-Overall15%▇▇▆█▇▇

losing connection quite often

Constantly disconnecting

Connectivity is not good

Functionality-Overall14%█▆▇▆▇▇

Didnt work

it would not turn on

Didnt work well

Compatibility-Overall14%▇▇██▇▇
Size-Overall9%█▇▆▇▆▆
GPS4%▄▄▄▆██

Poor navigation

Kept losing GPS signal

no way to select gps coordinates

FAQ

Common Sat Nav questions

Answered from the same tracked data.