Skip to content

Samsung Smart Tag 2

Maybe

The products selling today average only 4.1★. But the top 5 brands take 91% of clicks, so Samsung Smart Tag 2 is a Maybe.

Flapen Score
55
55 / 100
Top 10% of 1,488 Electronics & Photo niches · +11 vs the category median of 44
Market size
£779K/yr739K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
71%top-5 click share · 8 brands · 64 sellers

Flapen Score

Samsung Smart Tag 2 against its category

The dotted line is the Electronics & Photo average. Past it, Samsung Smart Tag 2 is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samsung Smart Tag 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Samsung Smart Tag 2 739K times last year and spent an estimated £779K. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £779K a year.

Searches, last 12 months
739K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
5.2%
Market size, estimated
£779Ka year
Peak month
July1.8× the quietest month
Top search term
android tracker tag104K searches a year

02 · Price

A sale here is worth £20.23.

Listings sell for £20.23 on average, from £9.00 to £39.60. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £20.23 that is £81K to £101K a year per listing.

Average price
£20.23inside the $15 to $100 sweet spot
Price range
£9.00–£39.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£81K–£101K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #61 within GPS, Finders & Accessories. It carries 6,525 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#61in GPS, Finders & Accessories
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,525per listing
Listings tracked
13

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Samsung Smart Tag 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£78K£156K£234K£312K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

64

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Samsung69%
  • HH-Tech7%
  • UGREEN6%
  • taobosec5%
  • Ajblg4%
  • MaiLv4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Samsung Smart Tag 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Samsung Smart Tag 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • android tracker tag104K/yr
  • samsung tag86K/yr
  • samsung smart tag 268K/yr
  • tracker tag android60K/yr
  • samsung airtag40K/yr
  • samsung smart tag37K/yr
  • android airtag33K/yr
  • android tracker34K/yr
  • air tag android30K/yr
  • samsung tracker tag27K/yr

Reviews and returns

What reviews say buyers love and hate about Samsung Smart Tag 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.17

Doesn't work as advertised

Didn't work

Does not work well at all

GPS10%−0.05

not GPS as stated

Sometimes doesn't show location movement

Location accuracy questionable

Connectivity-Overall9%−0.08

Tried several times to connect it

Nightmare to connect

Difficult to make the connection

Compatibility-Overall8%−0.03

Not compatible

Couldn't pair so returned

its impossible to pair

Quality-Overall8%+0.71

Absolutely piece of rubbish

Not as good as expected

Total garbage

Love

Value For Money13%+0.69

Good price

Excellent value

Reasonable price

Assembly/Installation13%+1.27

Very easy to assemble

Easy to install

Easy set up

Quality-Overall12%+0.71

the build quality feels really solid

Its well made

Excellent product

Advertised Vs Actual Product8%+0.51

Works like they promise

Work as intended

As described

GPS8%−0.05

The tracking is accurate

Superb trackers

showed precise location

Return

1.5% Return rate 7% Fixable by listing

Compatibility-Overall26%▅█▆▆▇▇

Not compatible

Couldn't pair so returned

its impossible to pair

Connectivity-Overall21%█▄▄▆▅▅

Tried several times to connect it

Nightmare to connect

Difficult to make the connection

Functionality-Overall19%▂▇█▆▅▅

Doesn't work as advertised

Didn't work

Does not work well at all

GPS6%▅▅▅▆█▆

not GPS as stated

Sometimes doesn't show location movement

Location accuracy questionable

Range4%█▃▄▄▄▃

FAQ

Common Samsung Smart Tag 2 questions

Answered from the same tracked data.