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Samsung S23 Ultra Case

Fail

Demand is soft, at -16.4% this quarter, so Samsung S23 Ultra Case is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 44
Market size
£294K/yr1.1M searches / yr
90-day growth
-16.4%search demand this quarter
Competition
45%top-5 click share · 20 brands · 29 sellers

Flapen Score

Samsung S23 Ultra Case against its category

The dotted line is the Electronics & Photo average. Past it, Samsung S23 Ultra Case is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samsung S23 Ultra Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Samsung S23 Ultra Case 1.1M times last year and spent an estimated £294K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £294K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
2.6%
Market size, estimated
£294Ka year
Peak month
September1.4× the quietest month
Top search term
s23 ultra case354K searches a year

02 · Price

A sale here is worth £10.55.

Listings sell for £10.55 on average, from £3.44 to £22.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.55 that is £5K to £8K a year per listing.

Average price
£10.55under the $15 to $100 sweet spot
Price range
£3.44–£22.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #591 within Cases & Covers. It carries 7,765 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#591in Cases & Covers
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,765per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Samsung S23 Ultra Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£59K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

29

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

30%

  • JETech28%
  • Spigen20%
  • CASBST6%
  • LeYi6%
  • CENHUFO5%
  • Pilaru5%

Demand

Samsung S23 Ultra Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Samsung S23 Ultra Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s23 ultra case354K/yr
  • samsung s23 ultra case302K/yr
  • samsung galaxy s23 ultra case96K/yr
  • s23 ultra phone case61K/yr
  • galaxy s23 ultra case48K/yr
  • samsung 23 ultra case30K/yr
  • samsung s23 ultra phone case29K/yr
  • samsung s 23 ultra cover25K/yr
  • s23 ultra magsafe case17K/yr
  • phone case samsung s23 ultra12K/yr

Reviews and returns

What reviews say buyers love and hate about Samsung S23 Ultra Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.17

Not durable

broke after a month

Broke in 3 places within a week

Quality-Overall13%+1.74

Garbage

Poor quality

RUBBISH PRODUCT

Size-Overall11%+0.45

Case is too wide

It doesn't fit the phone

Didnt fit well

Functionality-Overall6%−0.05

this case didn't work with it

Does not work

causing it to not work consistently

Drop/Impact Protection5%−0.05

bad protection

Not protective

No protection at all

Love

Quality-Overall22%+1.74

Good quality

Good quality and fits the phone perfectly

High quality case

Size-Overall18%+0.45

Fit perfect

Very snug fit

The case fits well

Value For Money14%+0.67

Good price

Good value for money

good value for money

Strength7%+0.11

Great sturdy case

Sturdy

Strong case very good

Advertised Vs Actual Product6%+0.82

exactly what I ordered

Does the job

Exactly as described

Return

2.6% Return rate 45% Fixable by listing

Size-Overall34%█▇▇█▆▆

Case is too wide

It doesn't fit the phone

Didnt fit well

Quality-Overall7%▄▅▅▅█▄

Garbage

Poor quality

RUBBISH PRODUCT

Magnetic Strength/Adsorption6%▃▃▇█▅▆

unfortunately the magsafe magnet I'd very weak struggles to hold most times

Magnet does not work on it at all

Magnet weak

Compatibility-Overall5%▄▃▆▇█▅

DOES NOT FIT SAMSUNG S22 ULTRA

Please do not buy this for your Samsung S23 ultra

Functionality-Overall5%█▂▄▂▃▃

this case didn't work with it

Does not work

causing it to not work consistently

FAQ

Common Samsung S23 Ultra Case questions

Answered from the same tracked data.