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samsung s23 ultra case

Skip it

Soft demand (-16.4% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 17Conversion 33Competition 66Returns 59Price range 39Avg price 38Brand share 66Review moat 23Quality gap 65

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Market size

Good£294K

£294K/yr · 1.1M searches

Price range

Okay£3.44–£22.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.55

avg listing price — sweet spot $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,765.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, samsung s23 ultra case is a £294K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 47/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

samsung s23 ultra case market data

Units sold / yr
20K–25K
avg 500–750/product
Revenue / yr
£211K–£264K
units × avg price
Conversion rate
2.6%
Avg BSR
#591
Page quality
0%
Prime
100%
Sponsored
66%
Out of stock
2.6%
Avg brand age
30 months
Avg seller age
196 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

29

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

30%

  • JETech28%
  • Spigen20%
  • CASBST6%
  • LeYi6%
  • CENHUFO5%
  • Pilaru5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.
35K25KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top samsung s23 ultra case search terms

  • s23 ultra case354K/yr
  • samsung s23 ultra case302K/yr
  • samsung galaxy s23 ultra case96K/yr
  • s23 ultra phone case61K/yr
  • galaxy s23 ultra case48K/yr
  • samsung 23 ultra case30K/yr
  • samsung s23 ultra phone case29K/yr
  • samsung s 23 ultra cover25K/yr
  • s23 ultra magsafe case17K/yr
  • phone case samsung s23 ultra12K/yr
All search terms

Top samsung s23 ultra case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£15K10%£29K15%£44K20%£59K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about samsung s23 ultra case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality”

Size-Overall18%

“Fit perfect”

Value For Money14%

“Good price”

Strength7%

“Great sturdy case”

Advertised Vs Actual Product6%

“exactly what I ordered”

Drop/Impact Protection6%

“protects my phone amazingly”

Magnetic Strength/Adsorption4%

“Great phone case nice and slim and its magnetic which is amazing”

Material Quality3%

“Case it nice and thin and still looks new due to the string material it's made from”

Color2%

“a nice colour”

Design-Overall2%

“Overall, the design looks clean and premium”

What buyers complain about

Durability18%

“Not durable”

Quality-Overall13%

“Garbage”

Size-Overall11%

“Case is too wide”

Functionality-Overall6%

“this case didn't work with it”

Drop/Impact Protection5%

“bad protection”

Grip5%

“Poor grip”

Value For Money4%

“Not worth the money”

Magnetic Strength/Adsorption4%

“unfortunately the magsafe magnet I'd very weak struggles to hold most times”

Compatibility-Overall4%

“DOES NOT FIT SAMSUNG S22 ULTRA”

Strength3%

“Feels very flimsy would not like to drop it”

Top return reasons

Size-Overall34%
Quality-Overall7%
Magnetic Strength/Adsorption6%
Compatibility-Overall5%
Functionality-Overall5%
Charging5%
Strength4%
Drop/Impact Protection4%
Grip3%
Defective Material/Parts3%

Common questions

Is samsung s23 ultra case profitable to sell on Amazon United Kingdom?
The niche generates £294K/yr across 32 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (47/100).
How competitive is the samsung s23 ultra case niche?
20 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in samsung s23 ultra case?
Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.6%.
When does demand for samsung s23 ultra case peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the samsung s23 ultra case niche?
Listings span £3.44–£22.47; the average listing price is £10.55 (sweet spot $15–$100). The average incumbent carries 7,765 reviews — the moat a new listing must climb.