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Samsung S23 Plus Case

Fail

Shoppers spend only $28K a year here, so Samsung S23 Plus Case is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£28K/yr131K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
39%top-5 click share · 30 brands · 47 sellers

Flapen Score

Samsung S23 Plus Case against its category

The dotted line is the Electronics & Photo average. Past it, Samsung S23 Plus Case is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samsung S23 Plus Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Samsung S23 Plus Case 131K times last year and spent an estimated £28K. The top 5 brands take 59% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
2.4%
Market size, estimated
£28Ka year
Peak month
September1.4× the quietest month
Top search term
samsung s23 plus case40K searches a year

02 · Price

A sale here is worth £8.74.

Listings sell for £8.74 on average, from £3.04 to £16.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.74 that is £0 to £874 a year per listing.

Average price
£8.74under the $15 to $100 sweet spot
Price range
£3.04–£16.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£874
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #2,019 within Cases & Covers. It carries 4,509 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#2,019in Cases & Covers
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,509per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Samsung S23 Plus Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

47

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

39%

Top 20: 82%

Open market

36%

  • JETech27%
  • Spigen11%
  • YATWIN8%
  • KIOMY7%
  • Dizn5%
  • Gritup5%

Demand

Samsung S23 Plus Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Samsung S23 Plus Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung s23 plus case40K/yr
  • s23 plus phone case31K/yr
  • samsung galaxy s23 plus phone case13K/yr
  • s23 plus case15K/yr
  • samsung galaxy s23 plus case10K/yr
  • galaxy s23 plus case6K/yr
  • s23plus phone case4K/yr
  • samsung s23 plus phone case6K/yr
  • samsung 23 plus case2K/yr
  • samsung s23plus case3K/yr

Reviews and returns

What reviews say buyers love and hate about Samsung S23 Plus Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.14

I've had it for less than a week and the cover is peeling

after only 5 days of wear the gold has started coming off

became loose over time

Value For Money9%+0.22

Not cheap

OVERPRICED

its hugely overpriced

Drop/Impact Protection9%−0.09

So it doesnt offer any protection as it claims

Magnetic Strength/Adsorption6%+0.16

Would like if the magnetic was a little stronger

the magnet is really weak not sure if works with the magnetic charger as I don't have one

Adhesion/Stickiness5%−0.02

The only downside is that it doesn't stick to my car phone holder

Love

Size-Overall26%+1.74

Brilliant fit

Everything fits exactly as it should

Great case, good fit

Quality-Overall22%+1.57

Great case well made

Good Quality

Reasonable quality for the price

Value For Money7%+0.22

And worth buying

Worth a buying

Good value for money

Color6%+0.14

The colour is beautiful

Nice bright colour

Great colour and texture

Drop/Impact Protection6%−0.09

Great case for protection

It protects the phone well from drops and scratches, and the buttons are still easy to use

Gives great protection

Return

2.2% Return rate 67% Fixable by listing

Size-Overall60%▇▇▆▅██

Does not fit

Compatibility-Overall9%▆▄█▆▇▃

Case does not fit brand new s23plus as per attached photo

Magnetic Strength/Adsorption5%▃▄▄▅█▄

Would like if the magnetic was a little stronger

the magnet is really weak not sure if works with the magnetic charger as I don't have one

Quality-Overall4%▆▃█▆▁▁

not too great looks wise

Functionality-Overall3%█▁▁█▆▇

FAQ

Common Samsung S23 Plus Case questions

Answered from the same tracked data.