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samsung s23 plus case

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 21Conversion 30Competition 76Returns 71Price range 12Avg price 24Brand share 76Review moat 25Quality gap 63

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,509.08

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.74

avg listing price — sweet spot $15–$100

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Price range

Bad£3.04–£16.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£28K

£28K/yr · 131K searches

According to Flapen's Amazon United Kingdom niche tracking, samsung s23 plus case is a £28K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 43/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

samsung s23 plus case market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£26K–£35K
units × avg price
Conversion rate
2.4%
Avg BSR
#2,019
Page quality
0%
Prime
100%
Sponsored
72%
Out of stock
6.1%
Avg brand age
31 months
Avg seller age
204 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

47

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

39%

Top 20: 82%

Open market

36%

  • JETech27%
  • Spigen11%
  • YATWIN8%
  • KIOMY7%
  • Dizn5%
  • Gritup5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top samsung s23 plus case search terms

  • samsung s23 plus case40K/yr
  • s23 plus phone case31K/yr
  • samsung galaxy s23 plus phone case13K/yr
  • s23 plus case15K/yr
  • samsung galaxy s23 plus case10K/yr
  • galaxy s23 plus case6K/yr
  • s23plus phone case4K/yr
  • samsung s23 plus phone case6K/yr
  • samsung 23 plus case2K/yr
  • samsung s23plus case3K/yr
All search terms

Top samsung s23 plus case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£1K8%£2K12%£3K16%£4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about samsung s23 plus case

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Brilliant fit”

Quality-Overall22%

“Great case well made”

Value For Money7%

“And worth buying”

Color6%

“The colour is beautiful”

Drop/Impact Protection6%

“Great case for protection”

Strength6%

“Nice and sturdy”

Durability4%

“durable”

Advertised Vs Actual Product4%

“as described”

Weight Light3%

“lightweight”

Magnetic Strength/Adsorption2%

“The magnetic is strong”

What buyers complain about

Durability18%

“I've had it for less than a week and the cover is peeling”

Value For Money9%

“Not cheap”

Drop/Impact Protection9%

“So it doesnt offer any protection as it claims”

Magnetic Strength/Adsorption6%

“Would like if the magnetic was a little stronger”

Adhesion/Stickiness5%

“The only downside is that it doesn't stick to my car phone holder”

Quality-Overall5%

“not too great looks wise”

Compatibility-Overall5%

“Case does not fit brand new s23plus as per attached photo”

Size-Overall5%

“Does not fit”

Connectivity-Overall3%

“Not wireless”

Charging3%

“Its not for wireless charging”

Top return reasons

Size-Overall60%
Compatibility-Overall9%
Magnetic Strength/Adsorption5%
Quality-Overall4%
Functionality-Overall3%
Material Quality3%
Thin2%
Defective Material/Parts2%
Drop/Impact Protection2%
Charging1%

Common questions

Is samsung s23 plus case profitable to sell on Amazon United Kingdom?
The niche generates £28K/yr across 39 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (43/100).
How competitive is the samsung s23 plus case niche?
30 brands and 47 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in samsung s23 plus case?
Top complaints mined from reviews: Durability, Value For Money, Drop/Impact Protection. The return rate is 2.2%.
When does demand for samsung s23 plus case peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the samsung s23 plus case niche?
Listings span £3.04–£16.70; the average listing price is £8.74 (sweet spot $15–$100). The average incumbent carries 4,509 reviews — the moat a new listing must climb.