Is samsung s23 case profitable to sell on Amazon United Kingdom?

The niche generates £218K/yr across 36 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (46/100).

How competitive is the samsung s23 case niche?

27 brands and 37 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in samsung s23 case?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.8%.

When does demand for samsung s23 case peak?

Demand peaks in Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the samsung s23 case niche?

Listings span £3.06–£17.47; the average listing price is £8.55 (sweet spot $15–$100). The average incumbent carries 5,604 reviews — the moat a new listing must climb.

samsung s23 case

Skip it

Soft demand (-15.1% this quarter) — this niche doesn't clear our bar today.

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Okay£218K

£218K/yr · 810K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,603.78

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.55

avg listing price — sweet spot $15–$100

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

Price range

Bad£3.06–£17.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, samsung s23 case is a £218K/yr Amazon United Kingdom market (810K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

samsung s23 case market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: £171K–£214K; units × avg price
Conversion rate: 3.1%
Avg BSR: #905
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.2%
Avg brand age: 30 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

45%

Top 20: 82%

Open market

42%

JETech20%
YATWIN17%
Spigen7%
BESINPO6%
TECHGEAR5%
WOOZ4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.6×

Open Trend

Top samsung s23 case search terms

samsung s23 case234K/yr -17.9%2.4% conv.
s23 phone case161K/yr -11.9%2.1% conv.
s23 case87K/yr -22.2%2.4% conv.
samsung galaxy s23 case71K/yr -19.6%2.1% conv.
galaxy s23 case59K/yr -16.4%2.6% conv.
samsung s23 phone case42K/yr -4.2%1.4% conv.
phone case samsung s2325K/yr -9.3%1.1% conv.
galaxy s23 phone case22K/yr -15.2%1.3% conv.
samsung galaxy s23 phone case17K/yr +7.1%1.3% conv.
samsung galaxy s23 cover21K/yr -4.4%1.0% conv.

All search terms

Top samsung s23 case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YATWIN Silicone Case for Samsung Galaxy S23 Soft-Touch Shockproof Slim Durable Phone Cover - Dark Green

YATWIN£6.094.6★502 rev

JETech Magnetic Case for Samsung Galaxy S23 5G 6.1-Inch Compatible with MagSafe Translucent Matte Back Shockproof Phone Cover (Black)

JETech£8.834.4★3,743 rev

BESINPO for Samsung Galaxy S23 Case with Tempered Glass Screen Protector Magnetic S23 Phone Case Military-Grade Protection Shockproof Translucent Matte Back Cover Anti-Scratch Phone Cover(Black)

BESINPO£7.844.4★4,002 rev

TECHGEAR Galaxy S23 Leather Wallet Case Flip Protective Case Cover with Wallet Card Holder Stand and Wrist Strap - Black PU Leather with Magnetic Closure Designed For Samsung Galaxy S23 / S23 5G

TECHGEAR£5.634.4★1,445 rev

CASBST for Samsung Galaxy S23 Case Kickstand Flip Leather Wallet Book Case with Card Slots Shockproof Magnetic Closure Protective Phone Case Cover Compatible with Samsung S23 - Black

CASBST£6.464.5★2,479 rev

Newest

by launch date

OWKEY for Samsung Galaxy S23 Case 6.1 with Screen Protector Built-in Invisible Kickstand Compatible with MagSafe Magnetic Shockproof Translucent Matte Slim Bumper Cover for S23 Phone Case Black

OWKEY£12.601,251 rev

2mo ago

Jshru Magnetic for Samsung S23 Case Compatible with Magsafe with HD Screen Protectors X2 [Durable & Sturdy] Slim Translucent Protective Cover Galaxy S23-Black

Jshru£6.81101 rev

4mo ago

Gritup for Samsung S23 Case [Compatible with MagSafe Accessories]:2 Pcs HD Screen Protectors Built-in Kickstand Dual Layer Shockproof Camera Guard Velvet touch Cover for S23 5 G S23-Black

Gritup£8.93573 rev

8mo ago

BESINPO for Samsung Galaxy S23 Case with Tempered Glass Screen Protector Magnetic S23 Phone Case Military-Grade Protection Shockproof Translucent Matte Back Cover Anti-Scratch Phone Cover(Black)

BESINPO£7.844,002 rev

10mo ago

Pilaru Magnetic for Samsung S23 Case [Compatible with MagSafe] | 2X Screen Protector | Anti-Yellowing & Fingerprint Shockproof Skin-friendly Slim Fit Translucent for Galaxy S23 - Matte Black

Pilaru£7.69523 rev

1y ago

What buyers say about samsung s23 case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good quality and still going strong after many months”

Size-Overall14%

“Fits perfectly”

Value For Money9%

“Good value”

Strength8%

“Great sturdy case”

Advertised Vs Actual Product6%

“Perfect just what I needed”

Color6%

“Love the colours”

Drop/Impact Protection6%

“protective”

Durability3%

“it still looks brand new”

Magnetic Strength/Adsorption2%

“The magnet is nice”

Ease Of Use2%

“Simple and effective”

What buyers complain about

Size-Overall18%

“It didn't fit my phone”

Durability13%

“Breakable”

Quality-Overall13%

“Definitely not military grade”

Magnetic Strength/Adsorption8%

“The most disappointing thing is the very poor magnetism”

Charging6%

“the stand on back gets really hot when wireless charging”

Compatibility-Overall5%

“Doesn't fit samsung galaxy s23 the camera part is covered disappointed”

Touch/Button Controls4%

“Buttons not great on case”

Value For Money3%

“I was worried about how cheap it was”

Grip3%

“Poor grip”

Weight Light2%

“It's a bit lightweight”

Top return reasons

Size-Overall67%

Compatibility-Overall8%

Quality-Overall5%

Magnetic Strength/Adsorption2%

Functionality-Overall2%

Color2%

Charging2%

Strength1%

Advertised Vs Actual Product1%

Defective Material/Parts1%

Common questions

Is samsung s23 case profitable to sell on Amazon United Kingdom?: The niche generates £218K/yr across 36 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (46/100).
How competitive is the samsung s23 case niche?: 27 brands and 37 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in samsung s23 case?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.8%.
When does demand for samsung s23 case peak?: Demand peaks in Aug; the busiest month runs 1.6× the quietest.
What does it cost to enter the samsung s23 case niche?: Listings span £3.06–£17.47; the average listing price is £8.55 (sweet spot $15–$100). The average incumbent carries 5,604 reviews — the moat a new listing must climb.