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Samsung S21 Screen Protector

Fail

Prices span $2.92–$6.11, mostly outside the sweet spot, so Samsung S21 Screen Protector is a Fail.

Flapen Score
34
34 / 100
Ranks 1,308 of 1,488 Electronics & Photo niches · −10 vs the category median of 44
Market size
£71K/yr84K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
93%top-5 click share · 6 brands · 11 sellers

Flapen Score

Samsung S21 Screen Protector against its category

The dotted line is the Electronics & Photo average. Past it, Samsung S21 Screen Protector is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samsung S21 Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Samsung S21 Screen Protector 84K times last year and spent an estimated £71K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep. Flapen scores it 34 out of 100, a Fail.

01 · Demand

19.8% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
19.8%
Market size, estimated
£71Ka year
Peak month
August1.6× the quietest month
Top search term
samsung s21 screen protector27K searches a year

02 · Price

A sale here is worth £4.30.

Listings sell for £4.30 on average, from £2.92 to £6.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.30 that is £6K to £9K a year per listing.

Average price
£4.30under the $15 to $100 sweet spot
Price range
£2.92–£6.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£9K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #149 within Maintenance, Upkeep & Repairs. It carries 14,733 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#149in Maintenance, Upkeep & Repairs
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,733per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Samsung S21 Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • AOKUMA34%
  • NEW'C32%
  • JETech11%
  • 4youquality11%
  • WFTE10%
  • amFilm3%
  • Open — no brand owns it (0%)

Demand

Samsung S21 Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Search terms

Top Samsung S21 Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung s21 screen protector27K/yr
  • s21 screen protector28K/yr
  • samsung galaxy s21 screen protector9K/yr
  • galaxy s21 screen protector7K/yr
  • s21 5g screen protector3K/yr
  • samsung s21 5g screen protector3K/yr
  • screen protector samsung s213K/yr
  • screen protector s213K/yr

Reviews and returns

What reviews say buyers love and hate about Samsung S21 Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.07

To small

Much too big

not fit

Compatibility-Overall22%−0.19

Not compatible

Does not fit

Not fingerprint id compatible

Functionality-Overall13%−0.06

Annoyingly doesn't recognise my fingerprint

Didn't work

Fingerprints don't work at all

Durability11%−0.12

Broke quickly

First one cracked when trying to place on phone

broke easily just by being in my pocket with keys

Thickness7%−0.04

there was no response from my phone it waffled me then I realised that its screen protector too thick

to thick so fingerprint don't work

Love

Quality-Overall18%+1.97

Very good quality glass

Excellent quality

Great product

Drop/Impact Protection17%+0.85

Excellent screen protector

The protector went on very well

Actually works to protect the phone

Size-Overall16%−0.07

Fits the phone perfectly

Fits perfectly

easy to fit with easy to follow instructions

Value For Money13%+0.53

Worth the money

Great value for money

Good price

Ease Of Use8%+0.48

Easy to use

Easy to apply

clamp in the pack that makes putting it on so easy

Return

1.8% Return rate 69% Fixable by listing

Size-Overall65%▇▇▆█▇▇

To small

Much too big

not fit

Functionality-Overall12%▆█▄▂▄▄

Annoyingly doesn't recognise my fingerprint

Didn't work

Fingerprints don't work at all

Compatibility-Overall12%▃▃█▃▃▆

Not compatible

Does not fit

Not fingerprint id compatible

Advertised Vs Actual Product3%▅▁▁█▃▃
Length1%▃▁▁▁█▁

FAQ

Common Samsung S21 Screen Protector questions

Answered from the same tracked data.