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Samsung S21 Case

Fail

Prices span $2.16–$16.80, mostly outside the sweet spot, so Samsung S21 Case is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£138K/yr558K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
38%top-5 click share · 42 brands · 54 sellers

Flapen Score

Samsung S21 Case against its category

The dotted line is the Electronics & Photo average. Past it, Samsung S21 Case is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samsung S21 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Samsung S21 Case 558K times last year and spent an estimated £138K. The top 5 brands take 42% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
558K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
3.2%
Market size, estimated
£138Ka year
Peak month
December1.5× the quietest month
Top search term
samsung s21 case147K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £2.16 to £16.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £7.81 that is £781 to £2K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£2.16–£16.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£781–£2K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #2,296 within Cases & Covers. It carries 2,774 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
98%
Out of stock, average day
3.0%
Average rank
#2,296in Cases & Covers
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,774per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Samsung S21 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

54

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

38%

Top 20: 72%

Open market

54%

  • YATWIN12%
  • AIMOYU9%
  • KIOMY8%
  • JETech7%
  • KRAFTCARE6%
  • LeYi5%

Demand

Samsung S21 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Samsung S21 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung s21 case147K/yr
  • s21 phone case123K/yr
  • samsung galaxy s21 case52K/yr
  • galaxy s21 case43K/yr
  • samsung s21 phone case36K/yr
  • galaxy s21 5g case27K/yr
  • samsung s21 5g phone case16K/yr
  • s21 5g phone case15K/yr
  • s21 case17K/yr
  • samsung galaxy s21 phone case12K/yr

Reviews and returns

What reviews say buyers love and hate about Samsung S21 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.23

case doesn't fit

but does not fit proper

then turned up tryed it to small

Quality-Overall10%+1.28

poor quality control

Poor quality

Cheaply made

Compatibility-Overall7%−0.11

Didn't fit phone

Doesn't fit s21

Does not show compatibility with s21

Durability6%−0.04

It only took one drop for it to break

After using this for about a month now my card has stopped working the data has been deleted

Split at the top after dropping it once

Strength5%

This case is very fragile

Flimsy card holder

fragile

Love

Size-Overall28%−0.23

Fits well

Fits my phone well

True to size

Quality-Overall20%+1.28

Quality case

Good quality

Good quality cover

Value For Money15%+2.08

Excellent value

Good value

Worth it

Drop/Impact Protection8%+0.81

reasonable shock protection

Good protection at great value

Good protection for your phone

Color5%−0.02

Brilliant quality and lovely colour

defo much more black than photo which is a plus

Green is best

Return

3.8% Return rate 81% Fixable by listing

Size-Overall75%█▇███▇

case doesn't fit

but does not fit proper

then turned up tryed it to small

Compatibility-Overall10%█▇▇▅▆▆

Didn't fit phone

Doesn't fit s21

Does not show compatibility with s21

Functionality-Overall2%▃█▂▅▄▃
Magnetic Strength/Adsorption2%▃▄▃█▂▃

the magnet strength is very bad wouldn't recommend

magnet very weak wouldnt close

Advertised Vs Actual Product2%▅▆█▆▅▆

false advertising

Not as described

both are advertised wrong

FAQ

Common Samsung S21 Case questions

Answered from the same tracked data.