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Samsung S20 Case

Fail

Shoppers spend only $51K a year here, so Samsung S20 Case is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£51K/yr184K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
28%top-5 click share · 37 brands · 53 sellers

Flapen Score

Samsung S20 Case against its category

The dotted line is the Electronics & Photo average. Past it, Samsung S20 Case is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Samsung S20 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Samsung S20 Case 184K times last year and spent an estimated £51K. The top 5 brands take 43% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
3.8%
Market size, estimated
£51Ka year
Peak month
September1.7× the quietest month
Top search term
samsung s20 case50K searches a year

02 · Price

A sale here is worth £7.35.

Listings sell for £7.35 on average, from £2.28 to £20.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.35 that is £0 to £735 a year per listing.

Average price
£7.35under the $15 to $100 sweet spot
Price range
£2.28–£20.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£735
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #3,268 within Cases & Covers. It carries 2,950 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#3,268in Cases & Covers
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,950per listing
Listings tracked
62

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Samsung S20 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 flat

Sellers

53

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

28%

Top 20: 66%

Open market

51%

  • JETech12%
  • Pilaru9%
  • kwmobile8%
  • YATWIN8%
  • Pristine-Tech7%
  • CASBST6%

Demand

Samsung S20 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.7×

Search terms

Top Samsung S20 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung s20 case50K/yr
  • s20 phone case35K/yr
  • samsung galaxy s20 case28K/yr
  • samsung s20 phone case17K/yr
  • galaxy s20 phone case13K/yr
  • samsung galaxy s20 5g case7K/yr
  • samsung s20 5g phone case7K/yr
  • s20 case6K/yr
  • s20 5g phone case5K/yr
  • samsung galaxy s20 phone case6K/yr

Reviews and returns

What reviews say buyers love and hate about Samsung S20 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall41%−0.24

Too small

does not fit

This case is huge

Compatibility-Overall17%−0.17

Not for an s20

Does not fit galaxy s20 +

Does not fit Samsung s20

Durability6%−0.02

Sliding door becomes loose after a couple of months

Magnetic Strength/Adsorption6%−0.02

Magnet very weak

Advertised Vs Actual Product6%+0.22

as you can see from the pictures it's not made for that phone

Not what is advertised

Love

Size-Overall23%−0.24

Fits great

fits thr phone OK

good fit, looks smart and not bulky, fits well in all fone holders in cars

Quality-Overall21%+2.11

very good quality case

Good quality

Very nice product

Advertised Vs Actual Product12%+0.22

Very pleased with this item true to picture

Does the job

Excellent just as expected

Value For Money12%+1.38

Its worth the money

Great value item

Good value

Design-Overall6%−0.07

Very good design

It has a lovely decorative design on the front and back cover

the build in swivel stand is a good addition

Return

5.6% Return rate 81% Fixable by listing

Size-Overall78%█▇▇▇██

Too small

does not fit

This case is huge

Compatibility-Overall14%▇▄██▇▆

Not for an s20

Does not fit galaxy s20 +

Does not fit Samsung s20

Color1%▁▆▁▅▅█

Not the colour I was expecting

Grip1%▁▅▁█▄▃
Advertised Vs Actual Product1%▁█▁▁▁▁

as you can see from the pictures it's not made for that phone

Not what is advertised

FAQ

Common Samsung S20 Case questions

Answered from the same tracked data.