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S23 Ultra Wallet Case

Fail

Shoppers spend only $24K a year here, so S23 Ultra Wallet Case is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£24K/yr75K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
32%top-5 click share · 32 brands · 56 sellers

Flapen Score

S23 Ultra Wallet Case against its category

The dotted line is the Electronics & Photo average. Past it, S23 Ultra Wallet Case is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S23 Ultra Wallet Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for S23 Ultra Wallet Case 75K times last year and spent an estimated £24K. The top 5 brands take 45% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
2.7%
Market size, estimated
£24Ka year
Peak month
September1.6× the quietest month
Top search term
samsung s23 ultra case with card holder12K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £3.69 to £31.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £12.07 that is £0 to £1K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£3.69–£31.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #2,429 within Cases & Covers. It carries 1,221 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
98%
Out of stock, average day
10.5%
Average rank
#2,429in Cases & Covers
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,221per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top S23 Ultra Wallet Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£732£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

56

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

32%

Top 20: 67%

Open market

49%

  • CASBST12%
  • TECHGEAR10%
  • Coolden9%
  • Vihibii7%
  • UEEBAI7%
  • Pilaru6%

Demand

S23 Ultra Wallet Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top S23 Ultra Wallet Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung s23 ultra case with card holder12K/yr
  • s23 ultra case with card holder10K/yr
  • s23 ultra wallet case7K/yr
  • samsung s23 wallet case6K/yr
  • samsung s23 ultra case wallet4K/yr
  • s23 wallet case5K/yr
  • samsung s23 ultra wallet case5K/yr
  • s23 ultra flip case4K/yr
  • samsung s23 ultra flip case4K/yr
  • s23 ultra case wallet4K/yr

Reviews and returns

What reviews say buyers love and hate about S23 Ultra Wallet Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability32%−0.31

ring broke a few days later

Not durable

The item broke a few months after using it

Magnetic Strength/Adsorption17%−0.02

Very poor magnet

magnet did not work to close

Magnet is not great

Size-Overall10%0.00

Not fit for purpose

Big and bulky

Case is too wide

Quality-Overall8%+3.61

A rather better quality phone case for what seems a cheap price

Poor quality

Shoddy workmanship

Design-Overall4%−0.02

terrible design, avoid

Love

Quality-Overall47%+3.61

Good quality and still going strong after many months

This Samsung case is very good quality

Good quality

Size-Overall10%0.00

Perfect size

Good fit for phone

The S23 fits perfect and remains secure

Value For Money10%+0.64

value for money

Good value

Well worth the purchase

Advertised Vs Actual Product4%0.00

Was what was expected great condition

All as ordered

once youve worked it out it does everything it says

Strength4%−0.02

Robust case

Sturdy Samsung Galaxy S23 case

Very strong and robust case

Return

3.1% Return rate 65% Fixable by listing

Size-Overall59%▅▇▆▇█▅

Not fit for purpose

Big and bulky

Case is too wide

Compatibility-Overall9%█▂▅▄▃▆
Quality-Overall7%█▅▇▃▃▇

A rather better quality phone case for what seems a cheap price

Poor quality

Shoddy workmanship

Magnetic Strength/Adsorption5%▄█▄▅▅▇

Very poor magnet

magnet did not work to close

Magnet is not great

Functionality-Overall3%█▁▄▆▂▁

FAQ

Common S23 Ultra Wallet Case questions

Answered from the same tracked data.