Is s23 ultra wallet case profitable to sell on Amazon United Kingdom?

The niche generates £24K/yr across 58 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (48/100).

How competitive is the s23 ultra wallet case niche?

32 brands and 56 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in s23 ultra wallet case?

Top complaints mined from reviews: Durability, Magnetic Strength/Adsorption, Size-Overall. The return rate is 3.1%.

When does demand for s23 ultra wallet case peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the s23 ultra wallet case niche?

Listings span £3.69–£31.15; the average listing price is £12.07 (sweet spot $15–$100). The average incumbent carries 1,221 reviews — the moat a new listing must climb.

s23 ultra wallet case

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£3.69–£31.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,220.86

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.07

avg listing price — sweet spot $15–$100

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-17.2%

90-day search growth — must beat 0% to launch

Market size

Bad£24K

£24K/yr · 75K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, s23 ultra wallet case is a £24K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 48/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

s23 ultra wallet case market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £15K–£18K; units × avg price
Conversion rate: 2.7%
Avg BSR: #2,429
Page quality: 0%
Prime: 98%
Sponsored: 81%
Out of stock: 10.5%
Avg brand age: 29 months
Avg seller age: 200 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

32%

Top 20: 67%

Open market

49%

CASBST12%
TECHGEAR10%
Coolden9%
Vihibii7%
UEEBAI7%
Pilaru6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top s23 ultra wallet case search terms

samsung s23 ultra case with card holder12K/yr -18.5%1.2% conv.
s23 ultra case with card holder10K/yr -8.0%1.4% conv.
s23 ultra wallet case7K/yr -13.7%2.8% conv.
samsung s23 wallet case6K/yr -12.3%1.5% conv.
samsung s23 ultra case wallet4K/yr -1.3%1.1% conv.
s23 wallet case5K/yr -19.7%1.6% conv.
samsung s23 ultra wallet case5K/yr -37.4%0.6% conv.
s23 ultra flip case4K/yr -8.8%2.5% conv.
samsung s23 ultra flip case4K/yr -37.8%1.8% conv.
s23 ultra case wallet4K/yr -9.7%1.0% conv.

All search terms

Top s23 ultra wallet case products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CASBST for Samsung Galaxy S23 Ultra Case Kickstand Flip Leather Wallet Book Case with Card Slots Shockproof Magnetic Closure Protective Phone Case Cover Compatible with Samsung S23 Ultra - Black

CASBST£6.774.5★2,479 rev

Coolden for Samsung S23 Ultra Case Wallet Case Armor Shockproof Case Hard Back Soft TPU Bumper Protective Case Card Holder Slot Wallet Case Cover for Galaxy S23 Ultra (Black)

Coolden£8.494.4★1,500 rev

Vihibii for Samsung Galaxy S23 Ultra Case with Card Holder (4 Cards) & Sliding Camera Cover & Kickstand Shockproof Rugged Hard Back & TPU Edge Wallet Case for Galaxy S23 Ultra 5G 6.8 2023 Black

Vihibii£16.684.2★1,386 rev

Pilaru Sliding Card Holder Case for Samsung S23 Ultra | Hidden Slot Cards | 2 screen protectors | Shockproof & Anti-Slip Protective Wallet Cover | Durable Dual-Layer Design for Galaxy S23 Ultra Black

Pilaru£7.454.3★513 rev

TECHGEAR Galaxy S23 Ultra Leather Wallet Case Flip Protective Case Cover with Wallet Card Holder Stand and Wrist Strap - Black PU Leather with Magnetic Closure Designed For Samsung S23 Ultra 5G

TECHGEAR£6.174.5★641 rev

Newest

by launch date

Pilaru Sliding Card Holder Case for Samsung S23 Ultra | Hidden Slot Cards | 2 screen protectors | Shockproof & Anti-Slip Protective Wallet Cover | Durable Dual-Layer Design for Galaxy S23 Ultra Black

Pilaru£7.45513 rev

9mo ago

SUANDUCK for Samsung Galaxy S23 Ultra mobile phone case leather flip case with RFID-blocking card compartment adjustable stand and 360 drop protection with Samsung S23 Ultra Light Blue

SUANDUCK£16.2741 rev

10mo ago

SUANDUCK for Samsung Galaxy S23 Ultra mobile phone case leather flip case with RFID-blocking card compartment adjustable stand and 360 drop protection with Samsung S23 Ultra Light Brown

SUANDUCK£16.1741 rev

10mo ago

IMEIKONST for Samsung Galaxy S23 Ultra Case with Card Holder Camera Protection Shell & Magnetic Ring Kickstand Military Grade Protection Anti-Fall Shockproof Cover for Samsung S23 Ultra. Purple TCKB

IMEIKONST£9.25171 rev

11mo ago

IMEIKONST for Samsung Galaxy S23 Ultra Case with Card Holder Camera Protection Cover & Magnetic Ring Kickstand Hard PC Back Shockproof Phone Case for Samsung Galaxy S23 Ultra. Black TCKB

IMEIKONST£9.07171 rev

1y ago

What buyers say about s23 ultra wallet case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall47%

“Good quality and still going strong after many months”

Size-Overall10%

“Perfect size”

Value For Money10%

“value for money”

Advertised Vs Actual Product4%

“Was what was expected great condition”

Strength4%

“Robust case”

Compatibility-Overall4%

“Fits Samsung S23 and Samsung A55 5G”

Drop/Impact Protection4%

“Case an protector”

Magnetic Strength/Adsorption3%

“Very good with magnetic clasp”

Durability3%

“Durable and has room for upto 3 cards”

Ease Of Use2%

“Very Ease of use, good Functionality, Stand very well and correct Thickness”

What buyers complain about

Durability32%

“ring broke a few days later”

Magnetic Strength/Adsorption17%

“Very poor magnet”

Size-Overall10%

“Not fit for purpose”

Quality-Overall8%

“A rather better quality phone case for what seems a cheap price”

Design-Overall4%

“terrible design, avoid”

Touch/Button Controls4%

“The side buttons are off they dont fit properly”

Strength3%

“Flimsy card case door”

Value For Money3%

“Definitely not worth the price”

Weight Heavy2%

“Product is good just too heavy for me so i am returning”

Charging2%

“Very big and bulky and not able to charge on charger pad”

Top return reasons

Size-Overall59%

Compatibility-Overall9%

Quality-Overall7%

Magnetic Strength/Adsorption5%

Functionality-Overall3%

Defective Material/Parts2%

Strength2%

Touch/Button Controls1%

Weight Heavy1%

Material Quality1%

Common questions

Is s23 ultra wallet case profitable to sell on Amazon United Kingdom?: The niche generates £24K/yr across 58 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (48/100).
How competitive is the s23 ultra wallet case niche?: 32 brands and 56 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in s23 ultra wallet case?: Top complaints mined from reviews: Durability, Magnetic Strength/Adsorption, Size-Overall. The return rate is 3.1%.
When does demand for s23 ultra wallet case peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the s23 ultra wallet case niche?: Listings span £3.69–£31.15; the average listing price is £12.07 (sweet spot $15–$100). The average incumbent carries 1,221 reviews — the moat a new listing must climb.