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S23 Screen Protector

Fail

Prices span $3.28–$6.73, mostly outside the sweet spot, so S23 Screen Protector is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£126K/yr129K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
94%top-5 click share · 6 brands · 9 sellers

Flapen Score

S23 Screen Protector against its category

The dotted line is the Electronics & Photo average. Past it, S23 Screen Protector is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S23 Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for S23 Screen Protector 129K times last year and spent an estimated £126K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep. Flapen scores it 36 out of 100, a Fail.

01 · Demand

21.0% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
21.0%
Market size, estimated
£126Ka year
Peak month
August1.6× the quietest month
Top search term
s23 screen protector46K searches a year

02 · Price

A sale here is worth £4.64.

Listings sell for £4.64 on average, from £3.28 to £6.73. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £4.64 that is £9K to £12K a year per listing.

Average price
£4.64under the $15 to $100 sweet spot
Price range
£3.28–£6.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£12K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Maintenance, Upkeep & Repairs. It carries 9,789 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#106in Maintenance, Upkeep & Repairs
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,789per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top S23 Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • WFTE39%
  • NEW'C38%
  • JETech13%
  • 4youquality5%
  • amFilm3%
  • MAYtobe3%
  • Open — no brand owns it (0%)

Demand

S23 Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Search terms

Top S23 Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s23 screen protector46K/yr
  • samsung s23 screen protector40K/yr
  • samsung galaxy s23 screen protector13K/yr
  • galaxy s23 screen protector13K/yr
  • screen protector s236K/yr
  • screen protector samsung s236K/yr
  • s23 screen protector glass4K/yr

Reviews and returns

What reviews say buyers love and hate about S23 Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.14

Does not fit

Too small

Wrong size

Durability13%−0.08

Breaks easily

- The bad point is that they are not durable at all

Broke after 1 week

Functionality-Overall11%−0.06

none of them would allow fingerprint reading

Fingerprint doesn't work wish I would of read the reviews before purchasing

At First fitted the protector and it didn't work for my fingerprint,

Quality-Overall10%+0.47

There cheap whats not to like

I had doubts when I orered this because it was so cheap

Awful quality

Display-Overall5%−0.05

Feels like phone screen - nothing extra on the screen

Doesn't quite cover full screen

Love

Drop/Impact Protection21%+2.10

Good screen protector

Protects as it should

Good protector

Quality-Overall21%+0.47

Great quality kit

A reliable, high-quality screen protector thats easy to install and offers great protection without affecting the user experience

Good quality

Size-Overall10%−0.14

Fits perfectly

Easy to fit

Perfect fit and so easy to install

Value For Money9%+0.26

Always a good investment

Good value

Value for money

Ease Of Use7%+0.85

Great product and so easy to use

Easy to put on and strong too

So easy to put on

Return

1.3% Return rate 76% Fixable by listing

Size-Overall73%▇█▇▇██

Does not fit

Too small

Wrong size

Compatibility-Overall10%▇▅▅█▄█

This does not fit a Samsung S23

Functionality-Overall4%▄▇▆▇█▃

none of them would allow fingerprint reading

Fingerprint doesn't work wish I would of read the reviews before purchasing

At First fitted the protector and it didn't work for my fingerprint,

Defective Material/Parts3%▃█▇▁▄▃
Adhesion/Stickiness2%█▁▅▁▁▁

FAQ

Common S23 Screen Protector questions

Answered from the same tracked data.