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S21 Ultra Screen Protector

Fail

Prices span $3.24–$10.12, mostly outside the sweet spot, so S21 Ultra Screen Protector is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£41K/yr57K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
79%top-5 click share · 11 brands · 15 sellers

Flapen Score

S21 Ultra Screen Protector against its category

The dotted line is the Electronics & Photo average. Past it, S21 Ultra Screen Protector is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S21 Ultra Screen Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for S21 Ultra Screen Protector 57K times last year and spent an estimated £41K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
11.1%
Market size, estimated
£41Ka year
Peak month
September1.8× the quietest month
Top search term
s21 ultra screen protector27K searches a year

02 · Price

A sale here is worth £6.53.

Listings sell for £6.53 on average, from £3.24 to £10.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.53 that is £2K to £3K a year per listing.

Average price
£6.53under the $15 to $100 sweet spot
Price range
£3.24–£10.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #731 within Maintenance, Upkeep & Repairs. It carries 10,687 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
26.2%
Average rank
#731in Maintenance, Upkeep & Repairs
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,687per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top S21 Ultra Screen Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

12%

  • LK26%
  • 4youquality22%
  • JavoYion13%
  • TECHGEAR12%
  • TAURI11%
  • Kuteja5%
  • Open — no brand owns it (5 brands, 12%)

Demand

S21 Ultra Screen Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top S21 Ultra Screen Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • s21 ultra screen protector27K/yr
  • samsung s21 ultra screen protector18K/yr
  • samsung galaxy s21 ultra screen protector6K/yr
  • galaxy s21 ultra screen protector3K/yr
  • screen protector s21 ultra2K/yr

Reviews and returns

What reviews say buyers love and hate about S21 Ultra Screen Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.04

Cheap unsuitable product

Not the best

not very poor quality don't waste your time & money

Durability14%−0.19

Doesn't last as long as others used

cracked in 2 places within a week

Only lasted about a month before coming up at the edges

Functionality-Overall11%−0.12

the majority of the time dont work

Fingerprints don't work at all

Good however fingerprint recognition won't work

Size-Overall8%+0.07

Glass doesn't fit the screen properly

Bit of a pain to fit

This item didn't fit despite buying for the correct phone model

Compatibility-Overall7%−0.08

Not compatible with my Samsung phone

Not Suitable for Samsung 21 Plus

Not compatible with my Samsung phone, thumb print wouldn't work, and cracked in 2 places within a week, and phone wasn't dropped

Love

Drop/Impact Protection20%+2.29

Good screen protector

Great protection and easy to install

The protector went on very well

Quality-Overall15%−0.04

Excellent kit and instructions to get the screen on first time with no bubbles

Good Quality

Great product

Ease Of Use14%+0.75

Easy to use

Its easy to apply

Easy enough to put on if you follow the video

Value For Money11%−0.02

Good price

Worth the money

for the price you get 3 for I can live with that

Size-Overall10%+0.07

Perfect fit

Easy to fit

It fits well my phone

Return

1.6% Return rate 43% Fixable by listing

Size-Overall35%▆▆█▆▄▅

Glass doesn't fit the screen properly

Bit of a pain to fit

This item didn't fit despite buying for the correct phone model

Functionality-Overall14%▆▅▂▁▄█

the majority of the time dont work

Fingerprints don't work at all

Good however fingerprint recognition won't work

Compatibility-Overall11%▇▃█▃▃▄

Not compatible with my Samsung phone

Not Suitable for Samsung 21 Plus

Not compatible with my Samsung phone, thumb print wouldn't work, and cracked in 2 places within a week, and phone wasn't dropped

Adhesion/Stickiness8%▄▇▁▃▂█

The adhesive also seems to form a haze on the inside of the protector which you can clean off the apertures before installing

2nd out the box isn't sticking very well

has started unsticking

Quality-Overall7%▄█▁▆▆▂

Cheap unsuitable product

Not the best

not very poor quality don't waste your time & money

FAQ

Common S21 Ultra Screen Protector questions

Answered from the same tracked data.