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S21 Ultra Case

Fail

Demand is soft, at -17.2% this quarter, so S21 Ultra Case is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£82K/yr243K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
36%top-5 click share · 38 brands · 47 sellers

Flapen Score

S21 Ultra Case against its category

The dotted line is the Electronics & Photo average. Past it, S21 Ultra Case is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S21 Ultra Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for S21 Ultra Case 243K times last year and spent an estimated £82K. The top 5 brands take 37% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
3.8%
Market size, estimated
£82Ka year
Peak month
September1.8× the quietest month
Top search term
samsung s21 ultra case85K searches a year

02 · Price

A sale here is worth £8.96.

Listings sell for £8.96 on average, from £3.09 to £17.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.96 that is £896 to £2K a year per listing.

Average price
£8.96under the $15 to $100 sweet spot
Price range
£3.09–£17.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£896–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #3,057 within Cases & Covers. It carries 2,851 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#3,057in Cases & Covers
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,851per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top S21 Ultra Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

47

Top-5 brand share

37%

Top 20: 86%

Top-5 click share

36%

Top 20: 80%

Open market

57%

  • imluckies9%
  • HikerClub8%
  • Dexnor7%
  • GiiYoon7%
  • Spigen6%
  • KaiMai6%

Demand

S21 Ultra Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top S21 Ultra Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung s21 ultra case85K/yr
  • s21 ultra phone case79K/yr
  • samsung galaxy s21 ultra case26K/yr
  • s21 ultra case20K/yr
  • galaxy s21 ultra case12K/yr
  • samsung galaxy s21 ultra 5g case10K/yr
  • samsung s21 ultra phone case10K/yr

Reviews and returns

What reviews say buyers love and hate about S21 Ultra Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%+1.14

It Does Not Fit The Phone

it doesn't have a snug fit on the S21 Ultra

Not fit for purpose

Durability9%−0.13

Failed on the second use in water

kick stand broke

Quality-Overall9%+1.50

Terrible clip quality

Poor Quality

Ease Of Use6%−0.12

it's also tough to close and open in general, I decided to just remove that piece completely for comfort and ease

Not easy to remove

Impossible to remove

Functionality-Overall5%−0.08

Doesn't stand up to the test

It does not work

Love

Quality-Overall23%+1.50

Good quality case

a few people have commented how good it looks to the eyes

GOOD QUALITY

Size-Overall22%+1.14

Fits perfectly

True to size

The case itself fits perfectly

Drop/Impact Protection10%−0.05

Nice protective case

Protected My Phone Perfectly

it provides a strong sense of protection

Strength9%+0.28

Still going strong after 15 months

Strong and sturdy

The case is sturdy enough

Value For Money6%+0.51

but still great value at current price

Excellent value

Great price

Return

2.9% Return rate 55% Fixable by listing

Size-Overall44%▆█▆▅█▇

It Does Not Fit The Phone

it doesn't have a snug fit on the S21 Ultra

Not fit for purpose

Compatibility-Overall10%▅▅▇▆▅█

It Does Not Fit The Phone

its not compatible with samsung wireless charger which I use everyday

Not compatible with samsung wireless charger

Quality-Overall8%▃▅▃▆▅█

Terrible clip quality

Poor Quality

Magnetic Strength/Adsorption5%▃▄▃█▁▁
Functionality-Overall5%█▁▂▁▂▅

Doesn't stand up to the test

It does not work

FAQ

Common S21 Ultra Case questions

Answered from the same tracked data.