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S Pen

Fail

Demand is soft, at -25.3% this quarter, so S Pen is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£59K/yr185K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
68%top-5 click share · 8 brands · 40 sellers

Flapen Score

S Pen against its category

The dotted line is the Electronics & Photo average. Past it, S Pen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for S Pen 185K times last year and spent an estimated £59K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
2.6%
Market size, estimated
£59Ka year
Peak month
December1.8× the quietest month
Top search term
samsung s pen22K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £6.69 to £29.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.08 that is £3K to £6K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£6.69–£29.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Stylus Pens. It carries 2,271 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Stylus Pens
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,271per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top S Pen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

40

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

5%

  • Samsung36%
  • OASO17%
  • SBPEN16%
  • Sspen9%
  • DOGAIN9%
  • Kenkor7%
  • Open — no brand owns it (2 brands, 5%)

Demand

S Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top S Pen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • samsung s pen22K/yr
  • samsung tablet pen21K/yr
  • s pen22K/yr
  • samsung pen for tablet21K/yr
  • samsung pen20K/yr
  • samsung stylus pen for tablet11K/yr
  • samsung tab pen7K/yr
  • pen for samsung tablet8K/yr
  • samsung pen for phone5K/yr
  • samsung stylus4K/yr

Reviews and returns

What reviews say buyers love and hate about S Pen

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Compatibility-Overall”
14%of negative reviews mention “Functionality-Overall”
2.0%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common S Pen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data