Skip to content

S Pen

Fail

Demand is soft, at -25.3% this quarter, so S Pen is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£59K/yr185K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
68%top-5 click share · 8 brands · 40 sellers

Flapen Score

S Pen against its category

The dotted line is the Electronics & Photo average. Past it, S Pen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The S Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for S Pen 185K times last year and spent an estimated £59K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
2.6%
Market size, estimated
£59Ka year
Peak month
December1.8× the quietest month
Top search term
samsung s pen22K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £6.69 to £29.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.08 that is £3K to £6K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£6.69–£29.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Stylus Pens. It carries 2,271 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Stylus Pens
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,271per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top S Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

40

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

5%

  • Samsung36%
  • OASO17%
  • SBPEN16%
  • Sspen9%
  • DOGAIN9%
  • Kenkor7%
  • Open — no brand owns it (2 brands, 5%)

Demand

S Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top S Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung s pen22K/yr
  • samsung tablet pen21K/yr
  • s pen22K/yr
  • samsung pen for tablet21K/yr
  • samsung pen20K/yr
  • samsung stylus pen for tablet11K/yr
  • samsung tab pen7K/yr
  • pen for samsung tablet8K/yr
  • samsung pen for phone5K/yr
  • samsung stylus4K/yr

Reviews and returns

What reviews say buyers love and hate about S Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall14%−0.20

Didn't work

Doesn't work well

Doesn't consistently function

Durability11%−0.16

breaks apart very easily would not recommend

Item broke after 2 months

didn't last long

Connectivity-Overall9%−0.13

Nice pen doesn't connect easily

Could never get it to connect to the device despite following the online instructions

Won't connect to device

Quality-Overall8%+0.51

Poor quality and not fit for purpose

Inconsistent performance

Rubbish

Value For Money6%+1.09

.expensive

it is not value for money

A total waste of of money I don't have

Love

Compatibility-Overall16%+0.92

Pairs very well with Samsung Tablet and Phone

Is compatible with other Samsung tablets

Good product works well with Apple devices

Value For Money16%+1.09

Reasonable price

Excellent value

Good price

Quality-Overall16%+0.51

Great price for the quality of the product

Good quality

They seem quite well made

Ease Of Use10%+0.72

very easy to use

Easy to store and carry around

easy to hold

Advertised Vs Actual Product7%+0.21

Works perfectly as expected

Exactly what I wanted

Does the job as intended

Return

2.0% Return rate 4% Fixable by listing

Compatibility-Overall41%██▇▇▅▆

does not work at all on galaxy Tab s11

does not work on the phone at all

Doesnt work with samsung tablets as stated

Functionality-Overall27%▆▅▆███

Didn't work

Doesn't work well

Doesn't consistently function

Connectivity-Overall4%▅██▇▆▅

Nice pen doesn't connect easily

Could never get it to connect to the device despite following the online instructions

Won't connect to device

Defective Material/Parts3%▅▇▆▆█▇
Charging3%█▆▅█▃▆

Didn't last anywhere near long enough once fully charged

But when take off charge theres nothing

doesnt hold its charge very well

FAQ

Common S Pen questions

Answered from the same tracked data.