S Pen
FailDemand is soft, at -25.3% this quarter, so S Pen is a Fail.
- Flapen Score
- 38 / 100Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 4438
- Market size
- £59K/yr185K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 68%top-5 click share · 8 brands · 40 sellers
Flapen Score
S Pen against its category
The dotted line is the Electronics & Photo average. Past it, S Pen is stronger. Inside it, weaker.
Market
The S Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for S Pen 185K times last year and spent an estimated £59K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £59Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- samsung s pen22K searches a year
02 · Price
A sale here is worth £12.08.
Listings sell for £12.08 on average, from £6.69 to £29.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.08 that is £3K to £6K a year per listing.
- Average price
- £12.08under the $15 to $100 sweet spot
- Price range
- £6.69–£29.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Stylus Pens. It carries 2,271 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #69in Stylus Pens
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,271per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top S Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Samsung Galaxy Official S Pen for Tab S10 FE/FE+ S9 FE/FE+ Grey
- Price
- £21.39
- Rating
- 4.4/5
- Reviews
- 671
- Age
- 3y ago

Capacitive Pen Universal Disc Tip Pencil & Magnetic Cap Stylus Compatible with All Touch Screens Pens for Switch/iPad pro/iPad/iPhone Samsung Galaxy s Ultra Pen Chromebook Android Touch Pad
- Price
- £8.02
- Rating
- 4.2/5
- Reviews
- 21,750
- Age
- 5y ago

Stylus Pen for Android A11+/A9+ Pencil Power-Display Android Tablet Pen 4 POM Tip Rechargeable Stylus Pen for iPhone 17-6 Samsung Tab A11/A9 Other Smartphone and Tablet Devices (Black)
- Price
- £7.75
- Rating
- 4.3/5
- Reviews
- 308
- Age
- 2y ago

Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(White)
- Price
- £7.94
- Rating
- 3.7/5
- Reviews
- 92
- Age
- 1y ago

Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(Black)
- Price
- £7.73
- Rating
- 3.7/5
- Reviews
- 92
- Age
- 1y ago
Trending
90-day click momentum
CMARS Stylus Pen for Samsung Galaxy Tab A11/A11+/A9/A9+/A8/A7/A7 Lite/A6 Fast Charging Pencil Compatible with Switch and Android 14/15 Devices Black
- Price
- £9.29
- Rating
- 4.2/5
- Reviews
- 698
- Age
- 3mo ago

Dual-Tip Stylus Pen for Samsung Galaxy Tab A11+/A11/A9+/A8 Android &for IOS iPad 10th&9th Tablets Pencil (White)
- Price
- £7.77
- Rating
- 3.7/5
- Reviews
- 47
- Age
- 1y ago

Tablet Pen for Samsung Galaxy A9/A9+ with 4 POM Tips Kenkor Stylus Pen for Switch 2/Android Magnetic Tablet Stylus Compatible with Samsung Ultra S24/S23/iPhone/Xiaomi/HONOR/Amazon Fire - Black
- Price
- £7.53
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 2y ago

Samsung Galaxy Official S Pen for Tab S10 FE/FE+ S9 FE/FE+ Grey
- Price
- £21.39
- Rating
- 4.4/5
- Reviews
- 671
- Age
- 3y ago

Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(White)
- Price
- £7.94
- Rating
- 3.7/5
- Reviews
- 92
- Age
- 1y ago
Newest
by launch date
CMARS Stylus Pen for Samsung Galaxy Tab A11/A11+/A9/A9+/A8/A7/A7 Lite/A6 Fast Charging Pencil Compatible with Switch and Android 14/15 Devices Black
- Price
- £9.29
- Rating
- 4.2/5
- Reviews
- 698
- Age
- 3mo ago

Tab A11 Stylus Pen for Samsung Galaxy Tab A11/A11+ A9/A9+ Tab A8/A8+ Tab A7/A7 Lite All Verison Tablets All Android Stylus Pencil (Blue)
- Price
- £7.89
- Rating
- 4.0/5
- Reviews
- 113
- Age
- 1y ago

Tab A11 Stylus Pen for Samsung Galaxy Tab A11/A11+ A9/A9+ Tab A8/A8+ Tab A7/A7 Lite All Verison Tablets All Android Stylus Pencil(Black)
- Price
- £7.90
- Rating
- 4.0/5
- Reviews
- 113
- Age
- 1y ago

Tab A9 Stylus Pen for Samsung Galaxy Tab A9/A9+ Tab A8/A8+ Tab A7/A7 Lite All Verison Tablets Fast Charge Tilt Sensitivity Precision Stylus Pencil (Pink)
- Price
- £7.95
- Rating
- 4.0/5
- Reviews
- 113
- Age
- 1y ago

Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(White)
- Price
- £7.94
- Rating
- 3.7/5
- Reviews
- 92
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
40
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
5%
- Samsung36%
- OASO17%
- SBPEN16%
- Sspen9%
- DOGAIN9%
- Kenkor7%
- Open — no brand owns it (2 brands, 5%)
Demand
S Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top S Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- samsung s pen22K/yr
- samsung tablet pen21K/yr
- s pen22K/yr
- samsung pen for tablet21K/yr
- samsung pen20K/yr
- samsung stylus pen for tablet11K/yr
- samsung tab pen7K/yr
- pen for samsung tablet8K/yr
- samsung pen for phone5K/yr
- samsung stylus4K/yr
Reviews and returns
What reviews say buyers love and hate about S Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work
Doesn't work well
Doesn't consistently function
breaks apart very easily would not recommend
Item broke after 2 months
didn't last long
Nice pen doesn't connect easily
Could never get it to connect to the device despite following the online instructions
Won't connect to device
Poor quality and not fit for purpose
Inconsistent performance
Rubbish
.expensive
it is not value for money
A total waste of of money I don't have
Love
Pairs very well with Samsung Tablet and Phone
Is compatible with other Samsung tablets
Good product works well with Apple devices
Reasonable price
Excellent value
Good price
Great price for the quality of the product
Good quality
They seem quite well made
very easy to use
Easy to store and carry around
easy to hold
Works perfectly as expected
Exactly what I wanted
Does the job as intended
Return
2.0% Return rate 4% Fixable by listing
does not work at all on galaxy Tab s11
does not work on the phone at all
Doesnt work with samsung tablets as stated
Didn't work
Doesn't work well
Doesn't consistently function
Nice pen doesn't connect easily
Could never get it to connect to the device despite following the online instructions
Won't connect to device
Didn't last anywhere near long enough once fully charged
But when take off charge theres nothing
doesnt hold its charge very well
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common S Pen questions
Answered from the same tracked data.









