Is s pen profitable to sell on Amazon United Kingdom?

The niche generates £59K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (38/100).

How competitive is the s pen niche?

8 brands and 40 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in s pen?

Top complaints mined from reviews: Functionality-Overall, Durability, Connectivity-Overall. The return rate is 2.0%.

When does demand for s pen peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the s pen niche?

Listings span £6.69–£29.80; the average listing price is £12.08 (sweet spot $15–$100). The average incumbent carries 2,271 reviews — the moat a new listing must climb.

s pen

Skip it

Soft demand (-25.3% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good£6.69–£29.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.08

avg listing price — sweet spot $15–$100

Review moat

Okay2,271.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£59K

£59K/yr · 185K searches

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, s pen is a £59K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

s pen market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £60K–£72K; units × avg price
Conversion rate: 2.6%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Samsung36%
OASO17%
SBPEN16%
Sspen9%
DOGAIN9%
Kenkor7%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top s pen search terms

samsung s pen22K/yr -16.0%1.5% conv.
samsung tablet pen21K/yr -22.4%2.4% conv.
s pen22K/yr -23.9%0.9% conv.
samsung pen for tablet21K/yr -21.2%2.9% conv.
samsung pen20K/yr -33.9%1.4% conv.
samsung stylus pen for tablet11K/yr -32.7%3.0% conv.
samsung tab pen7K/yr -17.9%1.5% conv.
pen for samsung tablet8K/yr -36.2%3.6% conv.
samsung pen for phone5K/yr -10.1%0.9% conv.
samsung stylus4K/yr -0.9%1.7% conv.

All search terms

Top s pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Samsung Galaxy Official S Pen for Tab S10 FE/FE+ S9 FE/FE+ Grey

Samsung£21.394.4★671 rev

Capacitive Pen Universal Disc Tip Pencil & Magnetic Cap Stylus Compatible with All Touch Screens Pens for Switch/iPad pro/iPad/iPhone Samsung Galaxy s Ultra Pen Chromebook Android Touch Pad

OASO£8.024.2★21,750 rev

Stylus Pen for Android A11+/A9+ Pencil Power-Display Android Tablet Pen 4 POM Tip Rechargeable Stylus Pen for iPhone 17-6 Samsung Tab A11/A9 Other Smartphone and Tablet Devices (Black)

DOGAIN£7.754.3★308 rev

Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(White)

SBPEN£7.943.7★92 rev

Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(Black)

SBPEN£7.733.7★92 rev

Newest

by launch date

CMARS Stylus Pen for Samsung Galaxy Tab A11/A11+/A9/A9+/A8/A7/A7 Lite/A6 Fast Charging Pencil Compatible with Switch and Android 14/15 Devices Black

CMARS£9.29698 rev

3mo ago

Tab A11 Stylus Pen for Samsung Galaxy Tab A11/A11+ A9/A9+ Tab A8/A8+ Tab A7/A7 Lite All Verison Tablets All Android Stylus Pencil (Blue)

Sspen£7.89113 rev

1y ago

Tab A11 Stylus Pen for Samsung Galaxy Tab A11/A11+ A9/A9+ Tab A8/A8+ Tab A7/A7 Lite All Verison Tablets All Android Stylus Pencil(Black)

Sspen£7.90113 rev

1y ago

Tab A9 Stylus Pen for Samsung Galaxy Tab A9/A9+ Tab A8/A8+ Tab A7/A7 Lite All Verison Tablets Fast Charge Tilt Sensitivity Precision Stylus Pencil (Pink)

Sspen£7.95113 rev

1y ago

Stylus Pen A9+ for Samsung Galaxy Tab A11+/A11/A9 / A8 Pencil Compatible with Android & For iPad Tablets(White)

SBPEN£7.9492 rev

1y ago

What buyers say about s pen

What buyers praise and complain about, mined from review topics.

What buyers love

Compatibility-Overall16%

“Pairs very well with Samsung Tablet and Phone”

Value For Money16%

“Reasonable price”

Quality-Overall16%

“Great price for the quality of the product”

Ease Of Use10%

“very easy to use”

Advertised Vs Actual Product7%

“Works perfectly as expected”

Charging4%

“Charges quickly”

Weight Light3%

“the pen itself feels light”

Grip3%

“comfortable in the hand”

Comfort-Overall2%

“comfortable in the hand”

Functionality-Overall2%

“it gets the job done nicely”

What buyers complain about

Functionality-Overall14%

“Didn't work”

Durability11%

“breaks apart very easily would not recommend”

Connectivity-Overall9%

“Nice pen doesn't connect easily”

Quality-Overall8%

“Poor quality and not fit for purpose”

Value For Money6%

“.expensive”

Compatibility-Overall6%

“does not work at all on galaxy Tab s11”

Touch/Button Controls5%

“Not working as well as expected on my touch screen laptop”

Charging4%

“Didn't last anywhere near long enough once fully charged”

Advertised Vs Actual Product4%

“It didn't work as advertised”

Strength3%

“Not firm enough”

Top return reasons

Compatibility-Overall41%

Functionality-Overall27%

Connectivity-Overall4%

Defective Material/Parts3%

Charging3%

Quality-Overall3%

Size-Overall3%

Touch/Button Controls2%

Durability2%

Advertised Vs Actual Product1%

Common questions

Is s pen profitable to sell on Amazon United Kingdom?: The niche generates £59K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (38/100).
How competitive is the s pen niche?: 8 brands and 40 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in s pen?: Top complaints mined from reviews: Functionality-Overall, Durability, Connectivity-Overall. The return rate is 2.0%.
When does demand for s pen peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the s pen niche?: Listings span £6.69–£29.80; the average listing price is £12.08 (sweet spot $15–$100). The average incumbent carries 2,271 reviews — the moat a new listing must climb.

s pen

s pen market data

Competition & brand share

Demand & seasonality

Top s pen search terms

Top s pen products on Amazon

Top sellers

Newest

Trending

What buyers say about s pen

What buyers love

What buyers complain about

Top return reasons

Common questions

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