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S Pen

soft demand (-25.3% this quarter) — S Pen doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 15Growth 12Conversion 33Competition 28Returns 75Price range 64Avg price 51Brand share 30Review moat 42Quality gap 85
This niche Category average

Is S Pen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, S Pen is a £59K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

S Pen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.3% over the last 90 days and 2.6% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr6K
Search volume / yr-25.3%185K
Conversion rate2.6%
Avg price£12.08

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers8 · 40
Top-5 product click share68%
Open market13%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement75%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews2,271

Top S Pen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

40

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

5%

  • Samsung36%
  • OASO17%
  • SBPEN16%
  • Sspen9%
  • DOGAIN9%
  • Kenkor7%
  • Open — no brand owns it (2 brands, 5%)

S Pen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume185KCVR2.6%Products16Brands8Top 5 Brands87%OOS Rate0.0%Rating4.2★Reviews2,271Avg BSR#69
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top S Pen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • samsung s pen22K/yr
  • samsung tablet pen21K/yr
  • s pen22K/yr
  • samsung pen for tablet21K/yr
  • samsung pen20K/yr
  • samsung stylus pen for tablet11K/yr
  • samsung tab pen7K/yr
  • pen for samsung tablet8K/yr
  • samsung pen for phone5K/yr
  • samsung stylus4K/yr

What reviews say buyers love and hate about S Pen

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Compatibility-Overall16%

Pairs very well with Samsung Tablet and Phone

Value For Money16%

Reasonable price

Quality-Overall16%

Great price for the quality of the product

Ease Of Use10%

very easy to use

Advertised Vs Actual Product7%

Works perfectly as expected

What buyers complain about

68% of reviews
Functionality-Overall14%

Didn't work

Durability11%

breaks apart very easily would not recommend

Connectivity-Overall9%

Nice pen doesn't connect easily

Quality-Overall8%

Poor quality and not fit for purpose

Value For Money6%

.expensive

S Pen return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
41%
2Functionality-Overall
27%
3Connectivity-Overall
4%
4Defective Material/Parts
3%
5Charging
3%

Common S Pen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores S Pen 38/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -25.3% over the last 90 days.
Search demand for S Pen on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.