Is running phone holder profitable to sell on Amazon United Kingdom?

The niche generates £295K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the running phone holder niche?

19 brands and 24 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in running phone holder?

Top complaints mined from reviews: Size-Overall, Zipper Quality, Quality-Overall. The return rate is 1.6%.

When does demand for running phone holder peak?

Demand peaks in May; the busiest month runs 1.7× the quietest.

What does it cost to enter the running phone holder niche?

Listings span £3.36–£27.20; the average listing price is £10.68 (sweet spot $15–$100). The average incumbent carries 3,949 reviews — the moat a new listing must climb.

running phone holder

Worth a look

Shows low returns (1.6%), but a deep review moat (3,949 avg reviews) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Market size

Good£295K

£295K/yr · 423K searches

Price range

Good£3.36–£27.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+20.3%

90-day search growth — must beat 0% to launch

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.68

avg listing price — sweet spot $15–$100

Review moat

Okay3,948.64

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, running phone holder is a £295K/yr Amazon United Kingdom market (423K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

running phone holder market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: £267K–£320K; units × avg price
Conversion rate: 6.5%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

22%

HAISSKY40%
Gritin15%
Waterfly13%
FYACCD4%
SNSYGN3%
Wealrotn3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.7×

Open Trend

Top running phone holder search terms

running phone holder122K/yr +9.7%4.9% conv.
phone holder for running85K/yr +36.1%5.2% conv.
running armband phone holder37K/yr +27.8%7.1% conv.
running phone armband26K/yr +19.7%6.2% conv.
phone arm strap running21K/yr +15.0%7.1% conv.
running armband20K/yr +6.9%5.0% conv.
arm phone holder for running17K/yr +30.8%6.7% conv.
phone holder running15K/yr +4.6%4.2% conv.
phone running holder11K/yr +18.1%5.8% conv.
phone armband10K/yr +46.3%4.3% conv.

All search terms

Top running phone holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HAISSKY Running Armband with Earbuds Bag Running Phone Holder for iPhone 17 Pro Max/16 Pro/15 Pro Max/14/13 Pro/12/11 Plus Sports Arm Phone Holder with Zipper Pocket for Phones up to 6.9

HAISSKY£9.204.3★11,894 rev

Gritin Running Armband for iPhone 16/15/15 Pro/14/14 Pro/13/13 Pro/12/12Pro Skin-Friendly Sweatproof Sports Running Armband with Key and Headphone Slot for Phones up to 6.1-Perfect for Jogging Gym

Gritin£5.734.3★24,541 rev

HAISSKY Running Belt Waist Pack Ultra Light Fitness Belt Water Resistant Running Waist Pack for iPhone 15 Pro Max/14/13 Pro/12/11 Plus Waist Bag for Women Men Fit Smartphone Up to 6.9 inch

HAISSKY£7.424.2★4,141 rev

Waterfly Running Belt Bum Bag: Runner Marathon Jogging Waist Pack Sport Workout Exercise Fitness Phone Holder Bag for Men Women Jogger Slim Waistband

Waterfly£13.714.5★2,115 rev

Running Armband Phone Holder for Running with Airpods Zipper Pocket Cell Phone Armband Holder Sweatproof Sports Gym Case Fits iPhone 16/15/14/13/12/11Pro Max with Touchscreen up to 6.9

HAISSKY£8.724.4★9,595 rev

Newest

by launch date

Running Belt for Men & Women Slim Waist Pack with Phone Holder No Bounce Running Pouch Water Resistant Reflective Running Belt Adjustable Fitness Money Belt Fits All Smartphones

YiXuanFan£6.9064 rev

6mo ago

Lightweight Sports Armband Phone Holder with Zip Pocket Waterproof Adjustable Touchscreen Compatible Anti-Theft Pocket Fits Smartphones Up to 6.9 Comfortable Fit for Running Cycling Gym &

Generic£8.8432 rev

9mo ago

Waterfly Running Belt Bum Bag: Breathable Slim Waist Bag Phone Holder with Marathon Number Clip for Runners Jogging Exercise - Anti Theft Travel Wallet for Women Men Waistband Black

Waterfly£17.23201 rev

9mo ago

Razobws Running Phone Holder with Foldable Elastic Strap Phone Armband for Running with Earphone Bag 6.9 Running Accessories for iPhone 17 16 15 14 13 Galaxy S26 S25 Arm Band with Key Bag (Black)

Razobws£8.64164 rev

1y ago

Running Phone Armband with Zipper Pocket Touchscreen Sports Armband Phone Holder Sweat-Resistant & Adjustable Fits Up to 6.8 Phones for Running & Gym(Black)

Wealrotn£8.1488 rev

2y ago

What buyers say about running phone holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Amazing quality”

Comfort-Overall14%

“Easy to wear, very comfortable”

Size-Overall12%

“Fits well”

Value For Money9%

“Fine for the money”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use6%

“Easy to use”

Weight Light6%

“functional without being bulky”

Pockets/Compartments4%

“Handy pockets”

Exercise/Sports Suitability4%

“A great running vest”

Storage Capacity2%

“Good storage can also keep my key”

What buyers complain about

Size-Overall21%

“is too big”

Zipper Quality11%

“Zipper broke”

Quality-Overall10%

“Cheap”

Durability6%

“died within days”

Value For Money4%

“Just wasted my money”

Comfort-Overall3%

“it was so uncomfortable”

Pockets/Compartments3%

“Very narrow pockets”

Strength2%

“Flimsy”

Advertised Vs Actual Product2%

“It was advertised as there is a water bottle holder. not true. There's none”

Strap/String Quality2%

“The size of the strap does not retain the size set”

Top return reasons

Size-Overall60%

Comfort-Overall5%

Pockets/Compartments4%

Quality-Overall4%

Waist Fit3%

Functionality-Overall3%

Zipper Quality2%