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Running Phone Holder

Maybe

Returns run at only 1.6% of orders. But the average product has 3,949 reviews to catch up to, so Running Phone Holder is a Maybe.

Flapen Score
55
55 / 100
Top 10% of 1,488 Electronics & Photo niches · +11 vs the category median of 44
Market size
£295K/yr423K searches / yr
90-day growth
+20.3%search demand this quarter
Competition
60%top-5 click share · 19 brands · 24 sellers

Flapen Score

Running Phone Holder against its category

The dotted line is the Electronics & Photo average. Past it, Running Phone Holder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Phone Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Phone Holder 423K times last year and spent an estimated £295K. The top 5 brands take 75% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £295K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
+20.3%
Conversion, latest week
6.5%
Market size, estimated
£295Ka year
Peak month
May1.7× the quietest month
Top search term
running phone holder122K searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £3.36 to £27.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £10.68 that is £13K to £16K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£3.36–£27.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£13K–£16K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Portable Sound & Video. It carries 3,949 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Portable Sound & Video
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,949per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Running Phone Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£44K£59K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

22%

  • HAISSKY40%
  • Gritin15%
  • Waterfly13%
  • FYACCD4%
  • SNSYGN3%
  • Wealrotn3%

Demand

Running Phone Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Running Phone Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • running phone holder122K/yr
  • phone holder for running85K/yr
  • running armband phone holder37K/yr
  • running phone armband26K/yr
  • phone arm strap running21K/yr
  • running armband20K/yr
  • arm phone holder for running17K/yr
  • phone holder running15K/yr
  • phone running holder11K/yr
  • phone armband10K/yr

Reviews and returns

What reviews say buyers love and hate about Running Phone Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.22

is too big

Doesnt fit as it says

Too small

Zipper Quality11%−0.09

Zipper broke

Zip broke after 1 month

Broken zip

Quality-Overall10%+0.44

Cheap

cheap enough

Bad quality

Durability6%−0.05

died within days

broke instantly

Will break after a few uses

Value For Money4%

Just wasted my money

Hope the price can be lowered

I didn't have high expectations because of the price

Love

Quality-Overall17%+0.44

Amazing quality

well made

Seems to be well made

Comfort-Overall14%+1.56

Easy to wear, very comfortable

Very comfortable

Comfortable to wear

Size-Overall12%−0.22

Fits well

it has a snug fit

It fits snugly

Value For Money9%

Fine for the money

Value for money

Good value for money

Advertised Vs Actual Product8%+0.33

As advertised

As described

Does what it says

Return

1.6% Return rate 75% Fixable by listing

Size-Overall60%▇▇████

is too big

Doesnt fit as it says

Too small

Comfort-Overall5%▇▄█▆▇▇

it was so uncomfortable

not as comfortable as the first time I purchased this item

The Not comfortable for long term use

Pockets/Compartments4%▄█▃▅▆▃

Very narrow pockets

Pocket is quite small

Pocket a little small

Quality-Overall4%▆▆▄▄▅█

Cheap

cheap enough

Bad quality

Waist Fit3%▂▆█▇▅█

FAQ

Common Running Phone Holder questions

Answered from the same tracked data.