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Running Phone Holder

Maybe

An estimated 1.6% of orders come back. But the average product has 3,949 reviews to catch up to, so Running Phone Holder is a Maybe.

Flapen Score
55
55 / 100
Top 10% of 1,488 Electronics & Photo niches · +11 vs the category median of 44
Market size
£295K/yr423K searches / yr
90-day growth
+20.3%search demand this quarter
Competition
60%top-5 click share · 19 brands · 24 sellers

Flapen Score

Running Phone Holder against its category

The dotted line is the Electronics & Photo average. Past it, Running Phone Holder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Running Phone Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Running Phone Holder 423K times last year and spent an estimated £295K. The top 5 brands take 75% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £295K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
+20.3%
Conversion, latest week
6.5%
Market size, estimated
£295Ka year
Peak month
May1.7× the quietest month
Top search term
running phone holder122K searches a year

02 · Price

A sale here is worth £10.68.

Listings sell for £10.68 on average, from £3.36 to £27.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £10.68 that is £13K to £16K a year per listing.

Average price
£10.68under the $15 to $100 sweet spot
Price range
£3.36–£27.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£13K–£16K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Portable Sound & Video. It carries 3,949 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Portable Sound & Video
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,949per listing
Listings tracked
25

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Running Phone Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£44K£59K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

24

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 95%

Open market

22%

  • HAISSKY40%
  • Gritin15%
  • Waterfly13%
  • FYACCD4%
  • SNSYGN3%
  • Wealrotn3%

Demand

Running Phone Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Running Phone Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • running phone holder122K/yr
  • phone holder for running85K/yr
  • running armband phone holder37K/yr
  • running phone armband26K/yr
  • phone arm strap running21K/yr
  • running armband20K/yr
  • arm phone holder for running17K/yr
  • phone holder running15K/yr
  • phone running holder11K/yr
  • phone armband10K/yr

Reviews and returns

What reviews say buyers love and hate about Running Phone Holder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.6%of orders come back
“is too big”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Running Phone Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data