Running Headphones
MaybeProducts sell for $31.24 on average, inside the sweet spot. But demand is soft, at -7.8% this quarter, so Running Headphones is a Maybe.
- Flapen Score
- 54 / 100Top 12% of 1,488 Electronics & Photo niches · +10 vs the category median of 4454
- Market size
- £924K/yr888K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 45 sellers
Flapen Score
Running Headphones against its category
The dotted line is the Electronics & Photo average. Past it, Running Headphones is stronger. Inside it, weaker.
Market
The Running Headphones market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Running Headphones 888K times last year and spent an estimated £924K. The top 5 brands take 78% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £924K a year.
- Searches, last 12 months
- 888K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £924Ka year
- Peak month
- October1.2× the quietest month
- Top search term
- running headphones286K searches a year
02 · Price
A sale here is worth £31.24.
Listings sell for £31.24 on average, from £14.45 to £125.63. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £31.24 that is £23K to £31K a year per listing.
- Average price
- £31.24inside the $15 to $100 sweet spot
- Price range
- £14.45–£125.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £23K–£31K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.8% of listings are out of stock. The average listing ranks #157 within Headphones, Earphones & Accessories. It carries 7,258 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 31.8%
- Average rank
- #157in Headphones, Earphones & Accessories
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,258per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 7 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Running Headphones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
soundcore Anker V20i Open-Ear Wireless Headphone Adjustable Ear Hooks
- Price
- £22.25
- Rating
- 4.4/5
- Reviews
- 16,824
- Age
- 2y ago
Sports Wireless Earbuds with EarHooks HiFi Stereo Sound with ENC Mic Black
- Price
- £14.45
- Rating
- 4.3/5
- Reviews
- 26,249
- Age
- 3y ago
JLab Go Air Sport+ Running Headphones - Bluetooth Earbuds Graphite
- Price
- £21.96
- Rating
- 3.8/5
- Reviews
- 10,258
- Age
- 2y ago
soundcore Anker V20i Open-Ear Wireless Headphone Adjustable Ear Hooks
- Price
- £23.83
- Rating
- 4.4/5
- Reviews
- 16,824
- Age
- 2y ago
soundcore Sport X20 by Anker True-Wireless Workout Earbuds Rotatable and Extendable Ear Hooks Noise Cancelling Deep Bass IP68 Waterproof Sweatproof Dustproof 48H Play Sport Earbuds for Gym
- Price
- £53.21
- Rating
- 4.1/5
- Reviews
- 14,577
- Age
- 2y ago
Trending
90-day click momentum
HAOYUYAN Wireless Earbuds Deep Sea Gray
- Price
- £16.76
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 2mo ago
HAOYUYAN IPX7 Waterproof Earphones for Workout/Running
- Price
- £16.09
- Rating
- 3.7/5
- Reviews
- 31
- Age
- 1mo ago
Hupoaf Earbuds Sport Bluetooth 5.4 Headphones Hi-Fi Stereo Bass Earphones Wireless 50+Hrs USB-C IP-X7 Waterproof for Running Workout Gym
- Price
- £20.09
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 3mo ago
HAOYUYAN Wireless Earbuds Sports Bluetooth Headphones 80Hrs Playtime Ear Buds with LED Power Display Noise Canceling Headset IPX7 Waterproof Earphones for Workout/Running
- Price
- £16.73
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 3mo ago
Jamsync Open Ear Headphones Running Headphones Bluetooth 5.4 with Built-in Mic
- Price
- £23.23
- Rating
- 3.5/5
- Reviews
- 43
- Age
- 2mo ago
Newest
by launch date
Wireless Earbuds Sport 2026 Bluetooth 5.4 Headphones with App Custom EQ Stereo Bass in-Ear bud 50+Hrs ENC Noise Cancelling Earphone with Earhook USB-C IP-X7 Waterproof Running Gym for Android iOS
- Price
- £23.00
- Rating
- 3.2/5
- Reviews
- 28
- Age
- 1mo ago
HAOYUYAN IPX7 Waterproof Earphones for Workout/Running
- Price
- £16.09
- Rating
- 3.7/5
- Reviews
- 31
- Age
- 1mo ago
HAOYUYAN Wireless Earbuds Deep Sea Gray
- Price
- £16.76
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 2mo ago
Jamsync Open Ear Headphones Running Headphones Bluetooth 5.4 with Built-in Mic
- Price
- £23.23
- Rating
- 3.5/5
- Reviews
- 43
- Age
- 2mo ago
Hupoaf Earbuds Sport Bluetooth 5.4 Headphones Hi-Fi Stereo Bass Earphones Wireless 50+Hrs USB-C IP-X7 Waterproof for Running Workout Gym
- Price
- £20.09
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
45
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
18%
- soundcore35%
- Jesebang15%
- SHOKZ10%
- HAOYUYAN9%
- JLab9%
- Hupoaf4%
Demand
Running Headphones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Running Headphones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- running headphones286K/yr
- running earphones105K/yr
- over ear earbuds72K/yr
- sports headphones77K/yr
- sports earbuds49K/yr
- sports earphones37K/yr
- running earbuds36K/yr
- sport headphones33K/yr
- sport earbuds28K/yr
- headphones for running28K/yr
Reviews and returns
What reviews say buyers love and hate about Running Headphones
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
didnt last
Broke quickly
Broke after a month
Awful audio
Sound is very cheap
the sound is terrible
Not charging
Stopped charging
Wont recharge
Bad quality
Rubbish quality
Expensive for quality
Connectivity Issues. not just me
It also constantly disconnects
never stays connected when it should
Love
Decent sound quality
Clear sound
sound are decent
Excellent Value
Great headset for the price
Excellent price
Very affordable for the quality
Best quality
very cheap for the quality
Good comfort
It feels comfortable and is an ease to use and set-up
comfort of these earbuds are very good for the price
Comfortable to wear
Easy to connect
Easy Peasy
Return
2.9% Return rate 26% Fixable by listing
Not great fit
Too big for me
Small
Awful audio
Sound is very cheap
the sound is terrible
Not working properly
Dont work
Not functional
Not charging
Stopped charging
Wont recharge
Connectivity Issues. not just me
It also constantly disconnects
never stays connected when it should
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Disposable Cameras Multipack
£2.4M/yr+56.2%
Magsafe Charger
£1.4M/yr-13.4%
Wireless Power Bank
£1.8M/yr+22.5%
Spy Camera
£762K/yr-2.8%
Solar Power Bank
£716K/yr+5.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Running Headphones questions
Answered from the same tracked data.