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Round Battery

Fail

The average product has 50,312 reviews to catch up to, so Round Battery is a Fail.

Flapen Score
37
37 / 100
Ranks 1,159 of 1,488 Electronics & Photo niches · −7 vs the category median of 44
Market size
£99K/yr115K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
73%top-5 click share · 11 brands · 117 sellers

Flapen Score

Round Battery against its category

The dotted line is the Electronics & Photo average. Past it, Round Battery is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Battery 115K times last year and spent an estimated £99K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

19.9% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
19.9%
Market size, estimated
£99Ka year
Peak month
December2.5× the quietest month
Top search term
round batteries30K searches a year

02 · Price

A sale here is worth £4.35.

Listings sell for £4.35 on average, from £2.39 to £7.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £4.35 that is £5K to £7K a year per listing.

Average price
£4.35under the $15 to $100 sweet spot
Price range
£2.39–£7.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Household Batteries, Chargers & Accessories. It carries 50,312 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#66in Household Batteries, Chargers & Accessories
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
50,312per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Round Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

117

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Duracell26%
  • 5 Plus17%
  • GP14%
  • PoundMax14%
  • LiCB9%
  • Warriors8%
  • Open — no brand owns it (5 brands, 13%)

Demand

Round Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Round Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • round batteries30K/yr
  • flat batteries23K/yr
  • scale batteries12K/yr
  • circle batteries12K/yr
  • scales battery6K/yr
  • flat battery5K/yr
  • round battery4K/yr
  • batteries for scales4K/yr
  • weighing scales battery4K/yr
  • weighing scale battery3K/yr

Reviews and returns

What reviews say buyers love and hate about Round Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life31%−0.12

Low battery life

Battery appeared to be completely dead

Awful battery life

Durability17%−0.06

didn't last more than a couple of months

Pretty much dead upon first use

They don't last really well

Quality-Overall10%+0.23

Very poor performance

they seem to have diminished in quality

Low quality

Ease Of Use8%−0.01

Difficult to remove from the pack

Difficult to open

They were hard to get out

Functionality-Overall5%−0.02

when button pressed red LED would not light

Did not work

sadly they failed at a crucial moment just before a gig

Love

Value For Money32%+3.06

Excellent price

Excellent value for money

Excellent value

Battery Life19%−0.12

Good battery

Long battery life

long battery life

Advertised Vs Actual Product16%+1.35

As advertised

Worked as expected

Just what I needed

Quality-Overall14%+0.23

Good Quality

The build quality is excellent

the quality has always been consistent

Durability4%−0.06

Durable

theyve been absolutely reliable

the performance has been completely reliable

Return

0.1% Return rate 51% Fixable by listing

Size-Overall45%▅▇█▆▇▇

Smaller than the original CR2032 battery

Small

they are small batteries

Functionality-Overall15%▆▆▅█▆▇

when button pressed red LED would not light

Did not work

sadly they failed at a crucial moment just before a gig

Battery Life11%█▄▅▆▆▄

Low battery life

Battery appeared to be completely dead

Awful battery life

Compatibility-Overall10%█▄▄▃▃▆

Does not fit Tiguan

Not compatible with AirTag

Advertised Vs Actual Product3%▁▅▆█▁▄

FAQ

Common Round Battery questions

Answered from the same tracked data.