Is round battery profitable to sell on Amazon United Kingdom?

The niche generates £99K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (37/100).

How competitive is the round battery niche?

11 brands and 117 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in round battery?

Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.1%.

When does demand for round battery peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the round battery niche?

Listings span £2.39–£7.83; the average listing price is £4.35 (sweet spot $15–$100). The average incumbent carries 50,312 reviews — the moat a new listing must climb.

round battery

Skip it

A deep review moat (50,312 avg reviews) — this niche doesn't clear our bar today.

Conversion

Incredible19.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£99K

£99K/yr · 115K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.35

avg listing price — sweet spot $15–$100

Review moat

Bad50,312.47

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.39–£7.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, round battery is a £99K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

round battery market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £87K–£109K; units × avg price
Conversion rate: 19.9%
Avg BSR: #66
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

117

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

Duracell26%
5 Plus17%
GP14%
PoundMax14%
LiCB9%
Warriors8%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -22.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top round battery search terms

round batteries30K/yr -33.6%13.7% conv.
flat batteries23K/yr -15.9%13.6% conv.
scale batteries12K/yr -14.6%21.7% conv.
circle batteries12K/yr -20.5%15.9% conv.
scales battery6K/yr -23.0%23.9% conv.
flat battery5K/yr -22.6%15.8% conv.
round battery4K/yr -14.9%15.3% conv.
batteries for scales4K/yr -16.9%20.5% conv.
weighing scales battery4K/yr -29.2%18.4% conv.
weighing scale battery3K/yr -2.5%20.7% conv.

All search terms

Top round battery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duracell CR2032 Lithium Coin Batteries 3V (4 Pack) - Up to 70% Extra Life - Baby Secure Technology & Packaging For Apple AirTags Key Fobs Home Devices Fitness and Medical Accessories

Duracell£4.494.7★213,937 rev

CR2032 DL2032 ECR2032 BR2032 3V Lithium Coin Cell Batteries (5 Pack) Long Lasting Button Battery for Car Key Fobs Watches & Small Electronics

5 Plus£2.764.5★10,653 rev

GP Extra CR2032 Batteries 3V Lithium Coin Battery Pack of 10 Long Lasting Button Cell Battery for Car Key Fob AirTag Scales Remotes & Toys Child-Safe Packaging Replaces DL2032 ECR2032

GP£4.504.6★22,623 rev

5 x PoundMax 2032 CR2032 3V Lithium Batteries

PoundMax£2.394.5★7,783 rev

LiCB CR2032 Battery 3V Lithium 5PCS (CR 2032 / Batteries CR2032 / DL2032 / ECR2032/) for Computer motherboards Remotes LED lights Glucometers Toys Car key Scales.

LiCB£3.414.5★21,834 rev

Newest

by launch date

CR2032 Batteries 24 Pack Long Lasting Power for AirTag Car Remote Key Fob 2032 lithium 3v coin battery

NICEBATT£5.5474 rev

7mo ago

Philips Lithium CR2032 3 Volt Batteries - Ideal for Key Fobs and Calculators Pack of 12

PHILIPS£5.95726 rev

1y ago

Warriors 5X CR2032 Batteries 3V 240mAh Lithium Coin Batteries

Warriors£3.295,138 rev

3y ago

Warriors 10X CR2032 Batteries 3V 240mAh Lithium Coin Batteries

Warriors£3.999,272 rev

3y ago

CR2032 DL2032 ECR2032 BR2032 3V Lithium Coin Cell Batteries (5 Pack) Long Lasting Button Battery for Car Key Fobs Watches & Small Electronics

5 Plus£2.7610,653 rev

5y ago

What buyers say about round battery

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money32%

“Excellent price”

Battery Life19%

“Good battery”

Advertised Vs Actual Product16%

“As advertised”

Quality-Overall14%

“Good Quality”

Durability4%

“Durable”

Size-Overall3%

“Easy to fit”

Ease Of Use2%

“Easy to use”

Charging1%

“Fully charged”

Compatibility-Overall1%

“so they are compatible with them all”

Functionality-Overall1%

“They work very well full of electrical power”

What buyers complain about

Battery Life31%

“Low battery life”

Durability17%

“didn't last more than a couple of months”

Quality-Overall10%

“Very poor performance”

Ease Of Use8%

“Difficult to remove from the pack”

Functionality-Overall5%

“when button pressed red LED would not light”

Charging5%

“Batteries not charged”

Value For Money3%

“even they're more expensive”

Size-Overall2%

“Smaller than the original CR2032 battery”

Compatibility-Overall1%

“Does not fit Tiguan”

Defective Material/Parts1%

“Some batteries didnt work”

Top return reasons

Size-Overall45%

Functionality-Overall15%

Battery Life11%

Compatibility-Overall10%

Advertised Vs Actual Product3%

Defective Material/Parts3%

Durability2%

Charging2%

Product Condition2%

Quality-Overall2%

Common questions

Is round battery profitable to sell on Amazon United Kingdom?: The niche generates £99K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (37/100).
How competitive is the round battery niche?: 11 brands and 117 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in round battery?: Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.1%.
When does demand for round battery peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the round battery niche?: Listings span £2.39–£7.83; the average listing price is £4.35 (sweet spot $15–$100). The average incumbent carries 50,312 reviews — the moat a new listing must climb.