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Rolling Papers King Size

Fail

The top 5 products take 79% of clicks, so Rolling Papers King Size is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£242K/yr157K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
79%top-5 click share · 8 brands · 83 sellers

Flapen Score

Rolling Papers King Size against its category

The dotted line is the Electronics & Photo average. Past it, Rolling Papers King Size is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rolling Papers King Size market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rolling Papers King Size 157K times last year and spent an estimated £242K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £242K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
14.0%
Market size, estimated
£242Ka year
Peak month
December1.4× the quietest month
Top search term
king size rolling papers34K searches a year

02 · Price

A sale here is worth £10.99.

Listings sell for £10.99 on average, from £3.45 to £21.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.99 that is £5K to £8K a year per listing.

Average price
£10.99under the $15 to $100 sweet spot
Price range
£3.45–£21.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #678 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 585 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#678in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
585per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Rolling Papers King Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£97K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

83

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Swan26%
  • ITK_TRADE22%
  • Rizla21%
  • OCB13%
  • Elements11%
  • Zig Zag4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Rolling Papers King Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Rolling Papers King Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • king size rolling papers34K/yr
  • king size rizla papers15K/yr
  • rolling papers king size18K/yr
  • king size papers16K/yr
  • rizla king size11K/yr
  • king size rizla9K/yr
  • kingsize rolling papers8K/yr
  • king skins rolling papers7K/yr
  • king size cigarette papers6K/yr
  • long rizla6K/yr

Reviews and returns

What reviews say buyers love and hate about Rolling Papers King Size

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness27%−0.10

Gum line doesnt stick

The glue isnt great on these so they open not good

Not sticking

Value For Money18%+2.10

cheaper

They are more expensive

pricey

Quality-Overall14%−0.01

Poorly made unfortunately

Poor

Shape/Style9%−0.01

Not slim ones

Moist/Dry5%−0.02

half of the packets all the papers were dry and shrivelled and stuck together

Love

Value For Money43%+2.10

Worth buying

Good Value

Great value

Advertised Vs Actual Product21%+1.63

Does whats its meant to

As described

Just what was ordered

Quality-Overall14%−0.01

Good quality

Great product

The quality of these for the price ate amazing

Size-Overall4%+0.37

Very good king size great for a longer cigarette experience

King size

King size papers

Ease Of Use4%+0.28

Easy to use

easy to use

Return

0.1% Return rate 59% Fixable by listing

Size-Overall50%▁▅▅█▅▄

Ordered the wrong size

Thin14%▆▁▁▃█▁
Filtration5%▁█▁▁▁▁
Thickness5%█▁▁▁▁▁
Water Resistance5%▁▁▁▁▁█

FAQ

Common Rolling Papers King Size questions

Answered from the same tracked data.