How competitive is the Rolling Papers King Size niche on Amazon United Kingdom?

8 brands and 83 sellers compete in Rolling Papers King Size on Amazon United Kingdom. The top 5 Rolling Papers King Size products take 79% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Rolling Papers King Size?

Rolling Papers King Size buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Rolling Papers King Size niche?

Rolling Papers King Size sells for £10.99 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.45–£21.64. The average incumbent carries 585 reviews — the moat a new listing must climb.

Rolling Papers King Size

a concentrated shelf (top 5 take 79% of clicks) — Rolling Papers King Size doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rolling Papers King Size profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rolling Papers King Size is a £242K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 43/100.

Rolling Papers King Size: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.2% over the last 90 days and 14.0% of searches end in a purchase.

£242K

revenue / yr

Units sold / yr20K

Search volume / yr-9.2%157K

Conversion rate14.0%

Avg price£10.99

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 83

Top-5 product click share79%

Open market8%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Top Rolling Papers King Size products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Swan Silver King Size Slim 50pks/Box

Price: £10.66
Rating: 4.8/5
Reviews: 613
Age: 19y ago

10 Pack of Raw Paper RAW King Size Slim Rolling Papers 10 Booklets = 320 Papers ITK_Trade

Price: £4.55
Rating: 4.7/5
Reviews: 484
Age: 10y ago

Rizla King Size Blue Pack Of 10 Booklets

Price: £4.25
Rating: 4.7/5
Reviews: 1,596
Age: 15y ago

5 booklets OCB PREMIUM SLIM Rolling paper King Size + FILTER TIPS by OCB

Price: £4.65
Rating: 4.9/5
Reviews: 969
Age: 15y ago

Elements Ultra thin King Size Slim PINK rolling paper - 5 booklets / 160 papers

Price: £3.45
Rating: 4.7/5
Reviews: 493
Age: 2y ago

Newest

by launch date

Elements Rainbow | 5 x King Size Coloured Papers Rolling Papers | Include Five Colours: Pink - Yellow - Orange - Green - Blue - 1 Pack = 32 Papers

Price: £3.67
Rating: 4.8/5
Reviews: 61
Age: 2y ago

Elements Ultra thin King Size Slim PINK rolling paper - 5 booklets / 160 papers

Price: £3.45
Rating: 4.7/5
Reviews: 493
Age: 2y ago

RIZLA Natura Kingsize Slim Papers 50 booklets

Price: £21.45
Rating: 4.7/5
Reviews: 130
Age: 4y ago

Rizla King Size Camouflage Rolling Paper Full Box Of 50 Booklets (Silver)

Price: £18.51
Rating: 4.7/5
Reviews: 378
Age: 5y ago

RIZLA KING SIZE RED - FULL BOX OF 50 BOOKLETS

Price: £21.64
Rating: 4.5/5
Reviews: 398
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Swan26%
ITK_TRADE22%
Rizla21%
OCB13%
Elements11%
Zig Zag4%
Open — no brand owns it (2 brands, 4%)

Rolling Papers King Size demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR14.0%Products16Brands8Top 5 Brands92%OOS Rate4.6%Rating4.7★Reviews585Avg BSR#678

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Rolling Papers King Size search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

king size rolling papers34K/yr -9.6%4.1% conv.
king size rizla papers15K/yr -4.0%5.0% conv.
rolling papers king size18K/yr -2.0%2.4% conv.
king size papers16K/yr -17.7%4.0% conv.
rizla king size11K/yr -3.1%3.6% conv.
king size rizla9K/yr -4.5%3.4% conv.
kingsize rolling papers8K/yr -8.1%4.4% conv.
king skins rolling papers7K/yr -9.5%5.6% conv.
king size cigarette papers6K/yr -13.5%7.9% conv.
long rizla6K/yr +11.3%1.2% conv.

What reviews say buyers love and hate about Rolling Papers King Size

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Value For Money43%

“Worth buying”

Advertised Vs Actual Product21%

“Does whats its meant to”

Quality-Overall14%

“Good quality”

Size-Overall4%

“Very good king size great for a longer cigarette experience”

Ease Of Use4%

“Easy to use”

What buyers complain about

86% of reviews

Adhesion/Stickiness27%

“Gum line doesnt stick”

Value For Money18%

“cheaper”

Quality-Overall14%

“Poorly made unfortunately”

Shape/Style9%

“Not slim ones”

Moist/Dry5%

“half of the packets all the papers were dry and shrivelled and stuck together”

Rolling Papers King Size return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Thin

14%

3Filtration

4Thickness

5Water Resistance

Common Rolling Papers King Size questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rolling Papers King Size 43/100 on Amazon United Kingdom — Skip it. The niche generates £242K/yr across 16 tracked products. Search demand moved -9.2% over the last 90 days.