Is roku tv profitable to sell on Amazon United Kingdom?

The niche generates £96K/yr across 17 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (36/100).

How competitive is the roku tv niche?

7 brands and 131 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in roku tv?

Top complaints mined from reviews: Software/Application, Connectivity-Overall, Assembly/Installation. The return rate is 2.9%.

When does demand for roku tv peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 9.2× the quietest.

What does it cost to enter the roku tv niche?

Listings span £21.72–£225.97; the average listing price is £121.63 (sweet spot $15–$100). The average incumbent carries 528 reviews — the moat a new listing must climb.

roku tv

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Review moat

Good527.82

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£121.63

avg listing price — sweet spot $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£21.72–£225.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£96K

£96K/yr · 104K searches

Growth

Bad-10.5%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, roku tv is a £96K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

roku tv market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £152K–£182K; units × avg price
Conversion rate: 0.8%
Avg BSR: #59
Page quality: 0%
Prime: 82%
Sponsored: 82%
Out of stock: 30.8%
Avg brand age: 29 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

131

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

EMtronics36%
Westinghouse19%
VELTECH17%
Roku14%
Sharp8%
XIAOMI3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.2×

Open Trend

Top roku tv search terms

roku tv90K/yr -12.8%1.1% conv.
smart tv roku7K/yr +4.5%0.1% conv.
roku smart tv4K/yr -3.7%0.6% conv.
tv roku3K/yr -2.7%0.6% conv.

All search terms

Top roku tv products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EMtronics EM32ROK Roku Smart TV 32 Inch HD Ready 720p with Netflix Disney+ BBC Freeview Play Dolby Audio Mobile Control and 3 x HDMI USB - Black (2024 Model)

EMtronics£97.704.5★390 rev

EMtronics EM40ROK Roku TV 40 Inch Full HD 1080p Smart with Netflix Disney+ BBC Freeview Play Dolby Audio Mobile Control and 3 x HDMI USB - Black (2024 Model)

EMtronics£131.524.5★144 rev

VELTECH 43 Inch Smart TV 4K UHD Roku TV with Freeview Netflix Apple TV+ BBC iPlayer HDR Dolby Audio Voice Control HDMI USB Smart TV for Living Room Lounge or Office [Energy Class F]

VELTECH£158.904.2★38 rev

Roku Streaming Stick 2025 HD Roku Streaming Device for TV with Voice Remote Free and Live TV

Roku£21.724.5★1,607 rev

Westinghouse 32 Inch TV Smart Roku OS - LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio HDMI USB- Ideal Small TVs for Bedroom Lounge or Kitchen Energy Class E

Westinghouse£105.414.2★126 rev

Newest

by launch date

Westinghouse 43 Inch Freely 4K Ultra HD Smart TV Sports Mode with Freely Disney + HDR Dolby Audio Voice Control Built-in Hi-View AI Engine for Living Room or Home Theatre

Westinghouse£164.350 rev

2mo ago

VELTECH 32 Inch Smart Roku TV -Bezel Light Design LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio Triple HDMI HDR 10 - Ideal Small TVs for Bedroom Lounge Kitchen or Studio

VELTECH£108.1010 rev

8mo ago

XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay

XIAOMI£94.80355 rev

10mo ago

Sharp 32-inch HD Ready Roku Smart TV 32HD2325K

Sharp£112.2811 rev

11mo ago

Sharp 40-Inch Full HD LED Roku Smart TV HDR10 HDMI ARC Freely Included 40HD2325K (HD Series)

Sharp£142.6217 rev

11mo ago

What buyers say about roku tv

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation20%

“Easy installation”

Software/Application17%

“Great for streaming”

Value For Money15%

“Excellent value for money”

Ease Of Use9%

“Ease of use”

Quality-Overall8%

“Quality seems fair”

Image/Picture Clarity6%

“Excellent picture”

Connectivity-Overall3%

“Easy to connect”

Audio Quality2%

“Sound quality is amazing”

Display Resolution2%

“Picture is very clear”

Compatibility-Overall2%

“Once up and running it works fine”

What buyers complain about

Software/Application17%

“don`t like the software”

Connectivity-Overall12%

“Difficult to connect things”

Assembly/Installation5%

“Returned not easy to set up”

Quality-Overall5%

“Poor tv”

Functionality-Overall5%

“Very disappointed as mine works fine”

Durability4%

“Breaks easily and difficult to resolve”

Ease Of Use3%

“Not easy”

Audio Quality3%

“Poor quality sound”

Value For Money3%

“Therefore a waste of money as I have now had to buy another stick to use costing more money”

Instructions/User Manual/Troubleshooting3%

“Instructions are next to useless”

Top return reasons

Compatibility-Overall22%

Functionality-Overall15%

Connectivity-Overall14%

Software/Application11%

Defective Material/Parts6%

Size-Overall5%

Constant Reboot Or Restart4%

Assembly/Installation3%

Advertised Vs Actual Product2%

Quality-Overall2%

Common questions

Is roku tv profitable to sell on Amazon United Kingdom?: The niche generates £96K/yr across 17 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (36/100).
How competitive is the roku tv niche?: 7 brands and 131 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in roku tv?: Top complaints mined from reviews: Software/Application, Connectivity-Overall, Assembly/Installation. The return rate is 2.9%.
When does demand for roku tv peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 9.2× the quietest.
What does it cost to enter the roku tv niche?: Listings span £21.72–£225.97; the average listing price is £121.63 (sweet spot $15–$100). The average incumbent carries 528 reviews — the moat a new listing must climb.