- Flapen Score
- 36 / 100Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 4436
- Market size
- £96K/yr104K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 131 sellers
Flapen Score
Roku Tv against its category
The dotted line is the Electronics & Photo average. Past it, Roku Tv is stronger. Inside it, weaker.
Market
The Roku Tv market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roku Tv 104K times last year and spent an estimated £96K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £96Ka year
- Peak month
- December9.2× the quietest month
- Top search term
- roku tv90K searches a year
02 · Price
A sale here is worth £121.63.
Listings sell for £121.63 on average, from £21.72 to £225.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £121.63 that is £0 to £12K a year per listing.
- Average price
- £121.63above the $15 to $100 sweet spot
- Price range
- £21.72–£225.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 2.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #59 within Home Cinema, TV & Video. It carries 528 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 82%
- Out of stock, average day
- 30.8%
- Average rank
- #59in Home Cinema, TV & Video
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 528per listing
- Listings tracked
- 17
04 · Newcomers
6 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Roku Tv products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EMtronics EM32ROK Roku Smart TV 32 Inch HD Ready 720p with Netflix Disney+ BBC Freeview Play Dolby Audio Mobile Control and 3 x HDMI USB - Black (2024 Model)
- Price
- £97.70
- Rating
- 4.5/5
- Reviews
- 390
- Age
- 2y ago

EMtronics EM40ROK Roku TV 40 Inch Full HD 1080p Smart with Netflix Disney+ BBC Freeview Play Dolby Audio Mobile Control and 3 x HDMI USB - Black (2024 Model)
- Price
- £131.52
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 2y ago
![VELTECH 43 Inch Smart TV 4K UHD Roku TV with Freeview Netflix Apple TV+ BBC iPlayer HDR Dolby Audio Voice Control HDMI USB Smart TV for Living Room Lounge or Office [Energy Class F]](https://m.media-amazon.com/images/I/413s77pe4YL.jpg)
VELTECH 43 Inch Smart TV 4K UHD Roku TV with Freeview Netflix Apple TV+ BBC iPlayer HDR Dolby Audio Voice Control HDMI USB Smart TV for Living Room Lounge or Office [Energy Class F]
- Price
- £158.90
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

Roku Streaming Stick 2025 HD Roku Streaming Device for TV with Voice Remote Free and Live TV
- Price
- £21.72
- Rating
- 4.5/5
- Reviews
- 1,607
- Age
- 1y ago

Westinghouse 32 Inch TV Smart Roku OS - LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio HDMI USB- Ideal Small TVs for Bedroom Lounge or Kitchen Energy Class E
- Price
- £105.41
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 1y ago
Trending
estimated 90-day click momentum
Westinghouse 43 Inch Freely 4K Ultra HD Smart TV Sports Mode with Freely Disney + HDR Dolby Audio Voice Control Built-in Hi-View AI Engine for Living Room or Home Theatre
- Price
- £164.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Sharp 40-Inch Full HD LED Roku Smart TV HDR10 HDMI ARC Freely Included 40HD2325K (HD Series)
- Price
- £142.62
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 11mo ago

Sharp 32-inch HD Ready Roku Smart TV 32HD2325K
- Price
- £112.28
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 11mo ago

XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay
- Price
- £94.80
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 10mo ago

VELTECH 32 Inch Smart Roku TV -Bezel Light Design LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio Triple HDMI HDR 10 - Ideal Small TVs for Bedroom Lounge Kitchen or Studio
- Price
- £108.10
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 8mo ago
Newest
by launch date
Westinghouse 43 Inch Freely 4K Ultra HD Smart TV Sports Mode with Freely Disney + HDR Dolby Audio Voice Control Built-in Hi-View AI Engine for Living Room or Home Theatre
- Price
- £164.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

VELTECH 32 Inch Smart Roku TV -Bezel Light Design LED HD Freeview Netflix Apple TV+ BBC iPlayer Dolby Audio Triple HDMI HDR 10 - Ideal Small TVs for Bedroom Lounge Kitchen or Studio
- Price
- £108.10
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 8mo ago

XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay
- Price
- £94.80
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 10mo ago

Sharp 32-inch HD Ready Roku Smart TV 32HD2325K
- Price
- £112.28
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 11mo ago

Sharp 40-Inch Full HD LED Roku Smart TV HDR10 HDMI ARC Freely Included 40HD2325K (HD Series)
- Price
- £142.62
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
131
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
2%
- EMtronics36%
- Westinghouse19%
- VELTECH17%
- Roku14%
- Sharp8%
- XIAOMI3%
- Open — no brand owns it (1 brand, 2%)
Demand
Roku Tv search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.2×
Search terms
Top Roku Tv search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- roku tv90K/yr
- smart tv roku7K/yr
- roku smart tv4K/yr
- tv roku3K/yr
Reviews and returns
What reviews say buyers love and hate about Roku Tv
We read the reviews and the return reasons for every product selling here.
“don`t like the software”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roku Tv questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









