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Roku Tv

Fail

Buyers convert on only 0.8% of searches, so Roku Tv is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£96K/yr104K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
61%top-5 click share · 7 brands · 131 sellers

Flapen Score

Roku Tv against its category

The dotted line is the Electronics & Photo average. Past it, Roku Tv is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roku Tv market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roku Tv 104K times last year and spent an estimated £96K. The top 5 brands take 95% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
0.8%
Market size, estimated
£96Ka year
Peak month
December9.2× the quietest month
Top search term
roku tv90K searches a year

02 · Price

A sale here is worth £121.63.

Listings sell for £121.63 on average, from £21.72 to £225.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £121.63 that is £0 to £12K a year per listing.

Average price
£121.63above the $15 to $100 sweet spot
Price range
£21.72–£225.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #59 within Home Cinema, TV & Video. It carries 528 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
30.8%
Average rank
#59in Home Cinema, TV & Video
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
528per listing
Listings tracked
17

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top Roku Tv products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

131

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • EMtronics36%
  • Westinghouse19%
  • VELTECH17%
  • Roku14%
  • Sharp8%
  • XIAOMI3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Roku Tv search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Roku Tv search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roku tv90K/yr
  • smart tv roku7K/yr
  • roku smart tv4K/yr
  • tv roku3K/yr

Reviews and returns

What reviews say buyers love and hate about Roku Tv

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Software/Application17%−0.08

don`t like the software

wont let me install any apps

Just beware of some apps they give viruses

Connectivity-Overall12%−0.09

Difficult to connect things

Keeps disconnecting

Connection issues

Assembly/Installation5%+1.76

Returned not easy to set up

Took a little time to instal

Found it a little tricky to set up

Quality-Overall5%+0.22

Poor tv

Not good quality

Absolute rubbish

Functionality-Overall5%−0.07

Very disappointed as mine works fine

Did not work

Hardly works

Love

Assembly/Installation20%+1.76

Easy installation

Easy assembly very pleased with my purchase

Easy set up

Software/Application17%−0.08

Great for streaming

Perfect for streaming

Good choice of Apps

Value For Money15%+1.16

Excellent value for money

Good for the money

Great Value

Ease Of Use9%+0.69

Ease of use

easy to navigate

Everything is very straightforward

Quality-Overall8%+0.22

Quality seems fair

Very happy with the overall quality of this TV

Excellent Product

Return

2.9% Return rate 9% Fixable by listing

Compatibility-Overall22%▅▇▇█▇▆
Functionality-Overall15%▇▆▇██▇

Very disappointed as mine works fine

Did not work

Hardly works

Connectivity-Overall14%█▇▆▆▅▄

Difficult to connect things

Keeps disconnecting

Connection issues

Software/Application11%▆█▄▆▆▄

don`t like the software

wont let me install any apps

Just beware of some apps they give viruses

Defective Material/Parts6%█▄▅▄█▇

FAQ

Common Roku Tv questions

Answered from the same tracked data.